Fie  Latest  Styles 

In  MOUNTINGS,  LEATHER 
NOVELTIES,  CALENDARS 

DESIGNED  AND'  MANUFACTURED  BY 

Taprell,  L oomis  &c  ompany 


Our  Sp  ecial  Show  Case  and  ^K/indow  Display 
Sample  F/lounting  Offers  for  Fall  B us  i ness 


O f f e r FI  o . 15 

One  of  each  style  and  color 
of  our  latest  Fall  Styles,  not 
included  in  our  General  Cat- 
alog issued  in  March,  alto- 
gether 57  beautiful  mountings 
and  One  Set  of  Advertising 
Cards.  Express  pre-  e\  qq 
paid £*- — 


THESE  OFFERS  DO  NOT  INCLUDE  LEATHER  GOODS  AND  ALBUMS 


Offer  Flo.  16 

One  of  each  of  all 
styles  listed  in  this 
Fall  Supplement  and 
One  Set  of  Advertis- 
ing Cards. 

Express  pre- 
paid . . . 


2:25 


Offer  Flo.  14 

One  of  each  style  of 
our  latest  Fall  Styles, 
not  included  in  our 
General  Catalog 
issued  in  March,  and 
One  Set  of  Advertis- 
ing Cards,  Ex-pyj- 
press  prepaid  * OC 


RYou  get  in  our  Sample  Offers,  not  plastered  over  printed 
emember  samples,  but  neat,  clean  styles  you  can  use  on  your  sales 

counter  and  for  show  window  display,  with  only  a small 

sticker  on  back,  giving  you  size,  name  and  price,  that  you  can  easily  remove. 

ORDER  BY  NUMBER  AND  DO  IT  TODAY 

GET  a LINE  of  MOUNTINGS  that  will  SELL  YOUR  PORTRAITS  QUICKEST  at  BEST  PRICES 


For  Sale  by 

JOHN  HAWORTH  CO. 

Eastman  Kodak  Co. 

1020  Chestnut  St.  Philadelphia,  Pa. 


Taprell,  Loomis  Company  s Latest  Styles  in  Mountings 


INDEX  TO  CONTENTS 


Actor’s  Mirror  and  Photo 


Case 15 

Advertising  Cards 5 

Advertisng  Letters 6-7 

Album — Class,  Portrait  and 

Group  11 

Album — Loose  Portrait  Sales  8 
Album — Reception  and  Solic. 
Album — Sheet  Portrait  Stu- 
dio   10 

Allwyn 58 

Andes  

Arcadia  Calendar 58 

Art  Calendar 4 

Artist  Cases 18 

Art  Proof  Group 23 

Athens  41 

II 

Baby  Photo  and  Card  Case.  . 10 

Beau  18 

Biloxi  38 

Bristol  Boards 03 

Bryn  Mawr 20 

Business  Letters 0-7 

C 

Cabaret  Leather  Folio 12 

Cadet  31 

Calendars — Arcadia  58 

Calendars— Art 4 

Calendars — Halcyon 04 

Chambrey 48 

Class  Portrait  and  Group  Al- 
bum   11 

Combination  Cards 50 

Communion  Card 52 

Communion  Folder 42 

Cornell  38 

Cortez  53 

Countess  Leather  Case 14 

Court 54 

n 

Dartmouth 33 

Debutante  Wrist  Purse 17 

Deckled  Edge  Folder  and 

Mount  Stock 02-03 

Deckletint  30 

Dramatic  22 

Drawing  Room  Portrait 

Holder  13 

Dresden 55 

Duet 51 

Duplex  Marble  Bristol  Sheet 

Stock  03 

Duplex  and  Triplex  Cards.  . . 50 

E 

Embossing  in  Gold  on 

Leather  17 

Enclosures,  Tissue 01 

Evremonde  42 

F 

Fabrics  Bristol  Sheet  Stock.  02 

Family  Group 40 

Fiske 48 


Page 

Folder  Stock 02-03 

Folio  Group 45 

French  Linen  Rag 02 

Furniss 52 

Fyntone  30 

G 

Galatea  44 

Gentleman’s  Bill  Book  and 

Photo  Cases 10 

Gerhard  44 

H 

Halcyon  Calendars 04 

Hawtry  51 

I 

Imported  Folder  Stock 03 

Inaugural  37 

Index  Classified 3 

Isthmus 53 


L 

Ladies’  Photo  and  Mirror 


Case  15 

Ladies’  Trinket  and  Paper 

Weight  15 

Lady  Nicotine  Cigar  Case...  17 

Lanport  57 

Larimer  21 

Leather  Novelties 12-17 

Lee  43 

Linatone  47 

Loose  Portrait  Sales  Album.  8 
M 

Mailers,  Universal 01 

Manhattan  00 

Mantel  Photo  Holder 15 

Matone  34 

Medlar 40 

Miniature  Bill  Book  and 

Photo  Case 10 

Minuet  18 

Moresque  37 

Mosaic 25 

Motor  Card  Case 15 


N 

Nantasket  38 

Name  Plates 01 

Nobilite 28 

Nursery 41 

P 

Palais  31 

Parisian  30 

Pavilion  58 

Penzance  54 

Photo  Mailers 61 

Pocket  Mirror  and  Photo 

Case  15 

Portrait  Holder  — Drawing 

Room  13 

Portrait  Proof 2t 

Portrait  Sales  Album 8 

Proctor  43 

Prom  32 

Purdue  28 


Page 


U 

Quadrille  Watch  Fob 17 

R 

Reception  Group.., 23 

Reception  and  Solicitor's  Al- 
bums   8 

Revelstoke  50 

Rolani  48 

Romney  24 

Royalty 27 


s 

Safety  Bill  Book  and  Photo 


Case  16 

Salerno  18 

Salon  Case 12 

Sanford  26 

Sartoff  20 

Sea  Breeze 00 

Senate  45 

Senior  Class 32 

Sextette 38 

Sheet  Portrait  Album 10 

Show  Case  “Ad”  Cards 5 

Social  Card  Case 17 

Solicitor’s  and  Reception  Al- 
bum   8 

Spellman  24 

Stapleton  50 

T 

Tango  Watch  Fob 15 

Thuss 47 

Tissue  Enclosures 61 

Tissue  Sheet  Stock 63 

Tourist  Match  Safe 17 

Townsend 20 

Transparent  Tissues 61 

Traveler’s  Bill  Case 17 

Triplex  and  Duplex 56 

Tudor 28 

Tyree  40 

Twin  Group 46 

U 

Universal  Mailer 61 

Universal  Stocks 02-03 

V 

Vassal- 27 

Valencia  48 

Valley  View 58 

Vanity  Mirror  and  Photo 

Case  l« 

Vaudeville  28 

Velour  Bristol 62 

Venetian  34 

Vignette  35 

Viscount  Leather  Case 14 

Vista  : 57 

w 

Watch  Fob,  Quadrille 15 

Watch  Fob,  Tango 17 

Wellesley  55 

West  Point 38 

Winona  55 

z 

Zel  Portrait 33 


CLASSIFIED  INDEX 

I^^Ol  READ  IT  HIT ■ 


GIVES  YOU  A GRIP  ON  THE  LINE 


PACES 

Advertising  Schemes 4 to  10,  59,  64 

Letters,  Advertising  Cards,  Calendars,  Albums. 

Sample  Offers Cover  Page 

For  Show  Case  Display  and  Reception  Room  Sales  Counter.  . 

Leather  Albums  and  Novelties 11  to  17 

Complete  line  for  Holiday  and  Birthday  gifts. 

For  Sheet  Portraits 18  to  23 

For  double  weight  papers — all  sizes — in  Artist  Proof  and 
other  styles. 

For  Tipped  Portraits 24  to  33 

For  double  weight  paper  in  Folder  and  other  styles  from 
2 x 4 up  to  11  x 17. 

For  Matted  or  Slip-In  Styles  ...  33  to  47 

For  double  weight  papers  for  all  sizes,  oval  and  square, 
and  for  single  or  group  portraits  and  views. 

For  Group  and  View  Prints 23,  36,  40,  43,  45 

For  Single  and  Double  Weights — all  sizes  and  all  styles  of  46,  47,  51,  57,  58 

mountings  from  Cabinet  to  11  x 14. 

For  Single  Weight  Prints  Mounted  Solid 48,  58 

From  Smaller-than- Cabinet  up  to  11  x 14 — a complete 
range  for  single  weight  prints,  in  Folders  and  Card  styles. 

For  Post  Card  Size  Prints 59,  60 

Four  catchy  designs. 

Photo  Mail  ers 61 

Tissue  Enclosures 61 

Sheet  Stocks 62,  63 

Cover  Stocks,  Insert  Stocks  and  Tissues. 


Prices  for  Embossing  Cards  ...  ... 

Brass  Trimming  Forms 

Calendars 

For  Studio  and  Landscape  and  Group  and  Post  Card  Prints. 


. . 63 

. . 63 

4,  59,  64 


Taprell, Loomis  ^Company  s Latest  Styles  m Mountings 


GET  YOUR  ORDER  IN  TO  YOUR  DEALER  TODAY 

THE  ART  CALENDAR 

10%  x 14  inches  for  4x6  Portraits,  Inslip  Style 

Thickness  of  Stocks 

lllnck  him!  AYliite.  Bull'  mid  Sepia  Toiioh 


THE  ART  CALENDAR,  New — artistic — different 
— your  practical  and  profitable  advertisement 
for  September,  October  and  November,  1913,  and 
the  entire  year  1914.  It  is  10%  x 14  inches  with 
opening  for  4x6  portraits— made  in  extra  heavy 
weight  Bristol  Stocks,  tied  with  silk  cords  and  tas- 
sels, in  colors  to  match  the  tones  of  prints  and 
stocks;  made  in  three  color  combination  for  black 
and  white,  buff  and  sepia  prints.  The  design  is  hail 
deckle,  tinted,  with  the  words  "Greetings  of  t'rc 
Season”  embossed  in  color;  calendar  pad  for  the 
twelve  months  of  1914  caped  in  a cover  with  a beau- 
tiful pen  sketch  Woodland  Scene,  with  the  number 
1914  embossed  in  the  foreground.  A high  grade 
Art  Calendar,  10%  x 14  inches  for  4x6  prints. 


No. 

For  Tones 

Size 

Portrait 

Size 

Outside 

Per 

ICO 

FW-l 

Black  and  White 

4x6  sq. 

10%xl4 

S12.00 

FW-2 

Buff,  Blk.  and  Wht. 

4x6  sq. 

10%xl4 

12. CO 

FW-3 

Sepia 

4x6  sq. 

10  %xl4 

12. CO 

SanipIeN  only  went  on  receipt  of  ei^lit  two  cent  stomps 

Read  tKis — 


How  to  make  our  Art  Calendar  Pay  you  a Profit 


MAKE  IT  the  Portrait  Order  Getter  for  the  months  of  September, October, November  and  Decern* 
ber,  by  getting  out  the  negatives  of  steady  customers  and  making  a print  of  each  now  and  send 
one  mounted  on  an  Art  Calendar  to  each  good  customer  complimentary.  Means  re-orders,  new  busi- 
ness, a better  price. 

Your  Special  Fall  Portrait  Offer— A dozen  Portraits  4x6  in  two  Art  Calendars  and  ten  Nan- 
tasket,  Galatea,  Parisian,  Inaugural,  Dramatic  or  Chambrey,  etc. 

Your  Special  Baby  and  Children’s  Offer — Twelve  Portraits  in  two  Art  Calendars  and  ten  in  the 
Nursery,  Chambrey,  Vassar,  Palais,  Court  or  Dresden,  etc. 

Feature  it  at  the  Sales  or  Reception  Counter  as  a souvenir  gift  portrait.  You  will  find  it  a money 
getter.  For  instance,  take  a grade  of  portraits,  say  at  $5.00,  by  offering  two  of  the  dozen  portraits  in 
the  Art  Calendar  at  the  small  advance  of  fifty  cents  on  the  dozen,  the  difference  will  pay  the  cost  of  the 
calendar  and  paper  bill  on  the  entire  dozen. 

Your  Special  College  or  University  Fall  Offer — Twelve  Portraits,  one  in  an  Art  Calendar  and 
eleven  on  the  Dramatic,  Purdue,  Senior  Class,  Sanford,  Vassar,  Romney  or  Moresque,  etc. 

The  Art  Calendar 

Pays  you  a direct  profit — is  your  best  direct  advertisement.  The  Art  Calen- 
dar, 10%  x 14  inches  for  4x6  portraits,  $12.00  per  100. 

FW-1,  Grey  duplex  for  Black  and  White  tones. 

FW-2,  Buff-Swiss  for  Buff,  Black  and  White  tones. 

FW-3,  Brown-Sepia  for  Sepia  tones. 

SOLD  BY  ALL  DEALERS 


TAPRELL, 


LOOMIS  & COMPANY 

Eastman  Kodak  Company 

CHICAGO 


You  can  get  your  share  of  the  Holiday  money — Leather  novelties  pages  11  to  15. 


4 


Advertise  Your  Portraits 


o ur  Latest  Fall  Edit;  on 

Show  Case  **  •Ad"  C ards 


'Mffi 

| Q ortrjit*  > V 
:> 


1 O Portraits  o/  * 

'7our.eK 


A 

Seasonable 


fa  1 vvclvc  3°V£) 


Postpaid 


5 for 

15c. 

Postpaid 


FIVE  up-to-the-minute  display  cards  for  Show  Case  and 
Window  in  two  colors  — Each  a different  shape  with 
the  word  that  creates  interest  in  you  and  your  Portraits 
— they  sell  Pictures. 

ORDER  THROUGH  YOUR  DEALER 

X3aprell,  T/oomis  & dompany 

Chicago 


They’ll  win  dollars  for  you  this  Fall.  Our  Special  Sample  Offers.  Front  Page. 


5 


Our  Fall  Edition 
Follow-up  Business  Letters 


DIFFERENT  than  those  you  ve  heen  mailing 
out.  Specially  composed  for  your  Fall  Campaign 
— they  will  hold  your  regular  customers  for  you 
and  bring  in  new  ones. 

They  are  real  business  letters  containing  one  or 
two  crisp  hut  courteous  sentences  that  bring  you 
and  the  public  together. 

They  increase  your  sale  of  better  grades. 

They  keep  your  business  from  becoming  localized. 
They  cost  you  (including  postage)  less  than  2 cents. 
They  bring  sitters  to  the  Studio  who  buy. 

m ere  You  Should  Mail  Th  em 

In  your  home  city. 

Along  the  rural  routes. 

To  the  villages  that  'market  in  your  city. 

Use  the  phone  list  or  other  medium  for  addresses. 

THE  PRICE  ::  75  CENTS  PER  100 

No  less  than  one  hundred  sold  of  a number. 

Order  by  number  from  your  dealer. 

Ask  the  Traveling  Salesman  to  Show  Our 
Three  Follow  -up  Business  Letters 

See  Next  Page 


YOUR  Art  Calendar — SPECIALLY  DESIGNED  for  YOU — Read  about  it — page  4 


6 


all  Announcement 


|E  take  pleasure  in  notifying 
you  that  our  new  line  of 
Fall  and  Holiday  Styl  es 

is  now  ready  for  your  inspection. 
It  comprises  special  ideas  in 
regular  and  Holiday  Gift  Portraits,  and  with  our 
expert  workmanship  and  tke  general  tonal  quality 
of  our  Photographs,  we  feel  safe  in  assuring  you 
that  a visit  to  our  Studio  will  he  worth  while 
Respectfully, 


lJ 


No.  7 

Follow-up 

Business 

Letter 

75  Cents 
Per  100 

( See  Page  6) 


low-up 
Business 
Letter 

75  Cents 
Per  100 

(See  Page  6) 


f>ortratts  of  Qtnlbren 

CONSTANT  REMINDERS  OF  HAPPY  DAYS 

special  care  we  take  in 
making  Our  Portraits  of 
M Children  insures  for  our 

pictures,  naturalness — tke 
1 M never  failing  reminder  of 

childhood  a happy  hours. 
A source  of  future  pleas- 
ure to  you  both.  Will  you 
not  call  or  phone  a time 
for  a sitting  ? 

Respectfully, 

iNo.  9 

Follow-up 

Business 


You  GET  THE  LATEST  in  this  line — The  Kind  that  sell  more  Pictures  at  Better  Prices. 


Loose  Portrait  Sale  Album 

Finished  in  Genuine  Art  Suede  Brown  Leather. 


Size  Album,  14 '/z  x 182^  inches 
With  20  leaves  13  x 18  inches 


THE  PORTRAIT  SALE  ALBUM  rounds  out  and  completes  our  line  of  Albums 
for  up-to-the-minute  Reception  Rooms.  We  have  designed  it  specially  for  the  grade 
of  work  that  you  show  the  customer  who  comes  to  sit  for  pictures.  It  is  essentially  a 
Portrait  Sale  Album  for  the  Reception  Room.  Why?  Because  you  place  between 
each  leaf  one  of  each  style  you  are  running,  whether  a sheet  portrait,  matted  or 
tipped— from  the  highest  priced  to  your  lowest— each  style,  grade  or  specimen  por- 
trait isn’t  tipped  or  pasted  to  the  leaves,  but  is  placed  loose  between  the  sheets,  and  in  that 
way  you  can  show  effectively  and  talk  convincingly  to  each  patron,  permitting 
them  to  pick  up  any  style  or  grade  and  examine  it  more  closely  than  they  can  possibly  do 
with  any  other  album. 

The  Loose  Portrait  Sale  Album  offers  you  a complete  selling  proposition  in  the  Recep- 
tion Room,  besides  keeping  each  grade  of  work  clean  and  flat.  The  Album  is  very  rich  in 
appearance,  it  is  bound  in  the  best  grade  of  Art  Suede  Brown  Leather,  hand-tooled,  lined 
with  silken  repp.  On  both  ends  is  a metal  ridge  covered  with  leather  which  keeps  the  por- 
traits from  falling  out  in  case  the  Album  is  picked  up  carelessly.  The  cover  is  tied  with 
one-quarter  inch  leather  thong.  The  price  includes  20  leaves  13  x 18  inches  of  extra  grade 
brown  stock  finished  in  silk  linen. 

Price  Album  14^  x 18}{  inches,  leaves  13  x 18,  each $8.00 

Trade  Tip  on  the  Loose  Portrait  Sale  Album 

The  Loose  Portrait  Sale  Album  is  in  fact  the  Reception  Room  sample  case 
— Enables  you  to  put  in  compact  form  your  whole  selling  campaign  of  a 
season — No  first  class  Reception  Room  should  he  without  at  least  two  of 
them.  It  will  mean  to  you  two  sales  counters  instead  of  one. 


Special  advertising  matter  FOR  YOU — below  cost — Read  about  it  Pages  5,  6,  7. 

8 


Reception  and  Solicitor’s  Album 


C.  Display 
Albums 
for  the 
Reception 
Room  and 
Solicitor 


Reception  and  solicitors*  albums  have  each 

ten  leaves  of  best  quality  duplex  color,  bound  in  rich  leather  fin- 
ished material,  with  three-inch  flap,  which  is  closed  with  patent 
fasteners  across  the  cover.  Embossed  in  gold  on  the  brown,  and  silver 
on  the  gray,  is  the  word  Portraiture.  A very  rich  Album. 

ITS  ADVANTAGE  TO  YOU:  Gives  you  a first-class  Album 
for  display  purposes  for  your  reception  room  and  counters.  You  can  mount 
prints  on  heavy  cards,  on  flexible  or  unmounted.  The  leaves  have  no  plate  mark,  so 
that  regular  and  odd-sized  prints  and  cards  may  be  used.  The  leaves  are  duplex 
gray  and  white,  and  golden  brown  and  sepia.  Suitable  for  any  toned  print 
now  made. 

ITS  SPECIAL  ADVERTISING  POSSIBILITIES 

With  two  or  three  of  these  albums  mounted  with  specimens  of  your  work  you  car. 
bring  your  pictures  to  the  direct  attention  of  every  prominent  person  in  your 
city.  For  instance — Mrs.  So  and  So  has  a very  charming  child.  You  send  one  of 
these  albums  by  your  messenger,  mounted  with  specimens  of  your  work,  for  the 
mother’s  inspection,  accompanied  by  a note  requesting  the  privilege  of  making  a 
sitting  and  stating  that  your  messenger  will  call  for  the  album  in  a day  or  two. 

The  advantage  is  three-fold — the  lady  is  flattered  by  your  special  attention  to 
get  her  patronage,  and  business  frequently  results.  Besides,  in  the  two  or  three  days 
she  has  the  album  she  shows  it  to  her  friends. 

Do  you  see  what  a splendid  chance  this  gives  you  to  get  business?  You 
can  make  of  three  or  four  Reception  and  Solicitor’s  Albums,  with  the  aid  of 
your  pictures,  up-to-date  Silent  Salesmen  who  will  constantly  suggest  to  the 
public  that  photos  are  something  they  should  have  and  yours  is  the  studio 
to  make  them. 

PRICES  of  RECEPTION  and  SOLICITOR’S  ALBUMS 


Each 

1- A.  Grey  Cover.  10  leaves.  White-Grey.  11x16 $3  50 

2- A.  Brown  Cover.  10  leaves.  Brown-Sepia.  11x16 3 50 

1- B.  Grey  Cover.  No  leaves.  For  loose  prints  13x18  or  smaller 2 00 

2- B.  Brown  Cover  “ “ “ “ “ 13x18  “ 2 00 


Insist  on  the  dealer* s representative  showing  you  these 


Insist  on  seeing  OUR  COMPLETE  LINE— We  BOTH  lose  WHEN  YOU  DON’T. 

9 


The  Sheet  Portrait  Studio  Album 


Size  outside  13>£  x 18.  25  leaves  12J6  x 17>£ 

A rich  high-class  Album  for  the  Studio  to  show  sample  Portraits 


THE  SHEET  PORTRAIT  STUDIO  ALBUM  is  not  only  a beautiful  sample  of  artistic 
book  binding,  but  practical  from  the  stand-point  of  a good  Album  for  showing  sample 
portraits  in  the  studio.  The  cover  is  of  heavy  padded  morocco  leather  in  dark  green, 
embossed  in  pure  gold  leaf  with  the  word  “PORTRAITS.”  It  is  lined  inside  with  silk  finished 
material  with  leaves  of  extra  weight  pure  rag  stock,  hand  finish.  The  leaves  are  interchange- 
able—yon  can  take  them  out  and  rearrange  them  by  unfastening  cords,  having  all  Covert  Grey 
or  Dark  Brown,  or  mixed.  You  can  add,  as  per  list,  fresh  leaves  from  time  to  time  to  suit  the 
tones  of  print  you  are  making.  The  Covert  Grey  leaves  are  for  Black  and  White  or  Buff  prints 
and  the  Brown  for  all  Sepia  tones. 

THE  SHEET  PORTRAIT  STUDIO  ALBUM  is  a first-class  album  in  every  respect, 
an  ornament  to  the  best  reception  rooms,  it  will  “fit  in”  with  the  best  class  of  sheet  portraits 
and  can  be  replenished  with  fresh  leaves  as  desired,  mixed  Grey  and  Brown,  or  all  of  either 
color.  It  is  cheap  in  price  for  the  quality  and  appearance  and  would  cost  you  from  $15.00  to 
$20.00  were  you  to  get  a similar  one  made  up  special. 

When  ordering,  be  sure  to  state  quantity  of  each  color  of  leaves  wanted. 

Price  complete  with  25  leaves  of  Covert  Grey  or  Dark  Brown Each  $12.00 

Extra  leaves,  Grey  or  Brown Each  .10 


We  both  lose  when  the  Salesman  doesn’t  show  you  our  complete  line. 

10 


The  Class  Portrait  & Group  Alh  um 

PATENT  APPLIED  FOR 

For  Class,  Faculty,  Lodge  and  Family  Portraits 


THE  CLASS  PORTRAIT  AND  GROUP  ALBUM  will  appeal  to  every  Studio 
making  a specialty  of  photographing  Classes  of  Students,  Lodges,  etc.  You  can  use 
one  to  fifty  portraits,  and  whether  your  album  is  6 to  15  or  any  number  of  portraits  up  to 
fifty,  it  will  look  right — a finished  product.  The  cover  is  made  of  genuine  brown  suede 
art  leather  hand  tooled,  lined  on  both  the  inside  of  front  and  back  cover  with  brown 
cloth  finished  linen  rag  deckled  stock  — leaves  of  the  same  color  and  made  out  of  extra 
grade  and  weight  cloth  finished  paper,  all  deckel  and  reinforced  on  the  back.  Each  leaf 
has  three  holes  in  the  back  through  which  is  run  the  leather  thong  which  fastens  it  to  the 
cover — each  leaf  holds  two  portraits  which  are  simply  slipped  in  under  the  cape  at  the  top 
and  bottom,  and  held  securely  in  place.  Closed  or  open  The  Class  Portrait  and  Group 
Album  presents  the  appearance  of  a high  grade  article.  A price  getter.  With  each 
Album  is  included  three  leaves  or  a capacity  for  six  portraits;  this  makes  it  desirable  for 
family  and  children’s  combination  pictures,  and  for  class  and  other  groups.  You  can  place 
as  many  more  as  are  needed  up  to  25  leaves,  or  a capacity  for  50  portraits,  because  each 
leaf  holds  two  portraits. 


For  Portraits 

Size  Album  Closed 

Price  Including  Three  Leaves 
or  Capacity  for  Six  Portraits 

A 

4x6 

6 'A  X 7 y% 

Each  $0.75 

B 

5x8 

l'/z  X 93/8 

Each  1 . 00 

C 

Extra  leaves  4x6 

Each  0.03 

D 

Extra  leaves  5x8 

Each  0.04 

Trade  Tip  on  The  Class  Portrait  and  Group  Album 

Feature  it  tins  Fall  lor  your  good  priced  Group  Customers,  Family  Parties, 
Clubs,  etc.,  etc.,  as  well  as  for  Lodge,  Class  and  Faculty  Groups. 


Don’t  fail  to  read  Classified  Index,  page  3.  Gives  you  Key  to  Contents. 


11 


T aprell, Loomis  ^Company  s Latest  Styles  in  Mountings 


SALON 

FELTHIDE  BROWN  CROCODILE 
FINISH 

Openings  3x5  inches.  Size  closed, 
4y3  x 634  inches.  For  prints  from  Cab- 
inet or  4 x 6 paper.  For  1,  2, 3 Portraits. 

The  salon  is  made  up  in  our  own 
special  Felthid.e  stock  with  Brown 
Crocodile  finish,  lined  with  Brown  silk 
and  made  to  accommodate  one,  two  or 
three  portraits  — prints  are  slipped  in. 
THE  SALON  is  very  rich  in  appearance 
and  looks  twice  the  price  we  ask  for  it. 


SQUARE  OPENING  ONLY 


No. 

Size  Opening 

Size  Closed 

Each 

A 1 opening 

3x5  inches 

4'A  x 634 

$0.50 

B 2 openings 

3x5  inches 

4 Vi  x 6 H 

.65 

C 3 openings 

3x5  inches 

4H  X 614 

.90 

OUR  TRADE  TIP  ON  THE  SALON.  At 
the  price  you  can  make  this  a valuable  premium 
for  Baby,  Wedding  and  Birthday  gifts  by  offer- 
ing II  of  your  regular  grade  and  one  SALON. 
At  only  $1.00  per  dozen  more,  the  extra  profit 
will  cover  the  entire  cost  of  your  paper  and 
plate  bill— it  will  easily  look  $2.00  more  to  your 
customer. 


CABARET  LEATHER  PORTFOLIO 


CABARET 

LEATHER 

FOLIO 

GENUINE  LEATHER, 
FABRIC  LINED 

3x4,  4x6,  5x8,  7x11  prints 

Double  or  single  weight 
prints  mounted  on  cards. 
Portraits  slipped  in. 

CABARET  LEATHER 
POLIOS,  while  sold  at  a 
very  low  figure,  are  all  hand 
made  of  genuine  leather  in 
rich  Black  Walrus  pattern, 
lined  with  watered  silk  pat- 
tern fabric.  They  are  rich  in 
appearance  and  will  prove  a 
good  price  getter  if  presented 
light  to  the  public. 


A- 1 — for  one  3x4  Square  Print $ -65  each 

A-2 — for  two  3x4  Square  Print 90  each 

B- 1 — for  one  4x6  Square  Print 90  each 

B-2— for  two  4x6  Square  Print 1-25  each 

C-l — for  one  5 x 8 Square  Print 1.50  each 

D-l  — for  one  7 x 11  Square  Print 2.00  each 


OUR  TRADE  TIP  ON  CABARET  LEATHER  FOLIOS.  Some  of  these  will,  of  course,  be  sold  in  dozens,  bu.  you  can 
make  them  the  best  agent  for  an  increase  of  price  by  offering  them  generally,  as  follows: 

Say  you  have  six  grades  of  portraits  that  you  seil  regularly— take  a 4x6  style  in  our  Inaugural  that  you  get  $6.00  per  dozen 
for,  offer  first  as  a choice,  our  CABARET  and  11  Inaugural  at  $7.50.  The  $7.50  grade  will  look  a lot  more  for  the  money  then 
the  $6.00,  and  by  working  this  idea  with  each  grade,  suggesting  as  you  show  it  that  the  Leather  Folio  is  being  used  as  a gift  to 
particular  friends  or  relatives,  you  will  swing  them  to  better  prices  at  a profit  in  each  case.  Where  your  customer  is  $1.50  shy, 
you  can,  of  course,  swing  back  to  your  regular  offer. 

Special  Studio  Albums — for  showing  your  Grades  to  Customers.  Pages  8 to  10. 

12 


Taprell,  Loomis  (^Company  s Latest  Styles  in  Mountings 


DRAWING-ROOM 
PORTRAIT  HOLDER 


Finished  in  genuine  Art  Suede  Brown  Leather,  each  with  an  easel  back 


For  one-Iinlf  of  and  4x0  Portraits. 


THE  DRAWING-ROOM  PORTRAIT  HOLDER  will  appeal  to  your  good  priced  customers 
who  want  something  out  of  the  ordinary  for  the  gift  portrait.  They  are  made  with  the  best  grade  of 
brown  suede  leather,  hand-tooled,  and  of  the  best  workmanship  throughout. 


No. 

For  Portraits 

Size  Outside 

Each 

E 

'/i  of  4x6  Square 
4x6  “ 

$0.85 

FW 

1.00 

TRADE  TIP  ON  THE  DRAWING-ROOM  PORTRAIT  HOLDER 

The  Drawing-Room  Portrait  Holder  gives  you  something  in  a portrait  frame  that  you  can  work 
strong  for  the  holiday  gift  portrait. 


Special  Album  for  Classes  and  Groups.  You  need  it.  Page  11. 


13 


T aprell,  Loomis  & C ompany  s Latest  Styles  m Mountings 


Holiday  Novelties  for  Gift  Portraits 

50  Per  Cent  Off  Leather  Novelties 


WITH  SEVERAL  NEW  STYLES  added  to  our  large  line  of  leather  novelties  we 
know  that  you  can  make  them  a big  factor  in  your  selling  campaign.  Your  sug- 
gestion to  your  customers  that  they  are  desirable  for  Anniversary,  Birthday  and 
Holiday  Gifts  will  bring  you  your  share  of  the  money,  which  is  now  going  to  the 
stores  that  are  not  photographic.  Your  “Ad”  in  your  local  paper  to  the  effect  that 
you  have  got  novelties  in  leather  that  are  desirable  for  Anniversary,  Birthday  and 
Holiday  Gifts  will  bring  the  people  to  the  Studio  to  look,  and  with  a fair  assortment  of 
our  leather  novelties  on  hand,  you  will  get  your  proportion  of  the  photo  leather  novelty 
business. 


GET  BUSY  EARLY 


ORDER  ONE  OF  EACH  STYLE  AT  ONCE  THROUGH  YOUR  DEALER. 
REMEMBER  HE  GIVES  YOU  FIFTY  PER  CENT  DISCOUNT. 


HOW  YOU  CAN  MAKE  MONEY  WITH  THEM 

1 Sell  singly  with  a Photograph.  3 Suggest  them  as  Birthday  and  Anniversary  Gifts. 

2 Put  out  a special  grade  at  a price  that  you  can  4 If  you  are  in  a college  town,  offer  them  at  a 

afford  to  give  a leather  novelty  with  each  dozen.  price  with  photographs  of  the  faculty. 

5 A hit  with  special  grade  Baby  Picture. 

In  fact,  we  have  suggested  only  a few  of  the  one  hundred  and  one  profitable  ways  you  can  use  them.  Insist 

on  the  stock  dealer  showing  you  the  complete  line. 


The  Countess 

This  Style  Particularly  Desirable  as  a Gift  to  a Lady 


Portrait  Mirror  and  Card  Case  in  one — finished  in  dark-brown  genuine  morocco  leather, 
hand  tooled,  beveled  mirror.  Space  for  photograph  with  opening  Extra  leather 

flap  coming  over  portrait.  Gusset  hinged  space  for  ladies’  visiting  cards. 

No.  25,  size  closed,  Price  each $3.50 

The  Viscount 

Appropriate  Gift  to  Father,  Son,  Husband  or  Brother 


Space  for  Portrait,  Cards,  Identification  Card  and  Bills.  Finished  in  dark-brown  genu- 
ine morocco  leather — lined  with  watered  silk,  reinforced  with  Salmon  kid  leather.  Open- 
ing for  Portraits  1^x2^  with  leather  flap.  Gusset  hinged  card  case  with  opening  showing 
name.  A very  handsome  Bill  Book. 

No.  28,  exact  size  closed,  3x4 Price  each $4.00 


Special  advertising  matter  FOR  YOU — below  cost — Read  about  it — Pages  5,  6,  7. 


14 


Taprell,L  oomis  Company  s Latest  Styles  m Mountings 


Holiday  Novelties  for  Gift  Portraits 

50  Per  Cent  Off  Leather  Novelties 
Tango  Watch  Fob 

Prize  Gift  for  the  Holidays 

Very  handsome.  1^x5  inches;  space  for  photograph,  lxl^  opening. 
Finished  in  dark-brown  morocco  with  double  leather  strap  braced  with  hand 
tooled  bands  and  metal  catch  for  watch. 

No.  27.  Price  each $0.80 

Ladies’  Photo  and  Mirror  Case 

50  Per  Cent  Discount 

Made  in  rich,  finished  leather.  Size  portrait,  2 inches; 
size  bevel  mirror,  2 }4  inches.  Complete,  size  closed,  V/\ 
inches.  Closes  up  in  compact  form.  Makes  a pretty  orna- 
ment for  the  dressing  table,  as  well  as  a desirable  acquisition 
for  the  traveling  bag. 

No.  22,  each $3.00 

Actor’s  Mirror  and  Photo  Case 

50  Per  Cent  Discount 

Finished  in  grey  and  buff  calf.  Size  beveled  mirror, 
2/^x4.  Size  portrait,  2x2/4.  Complete  size,  closed, 
3x4^4.  An  easel  in  itself.  Stands  up;  shows  both  por- 
trait and  mirror.  Very  desirable  for  Anniversary  and 
Birthday  Gifts. 

No.  18 — Grey,  each. .$2. 50  No.  19 — Buff,  each.. $2. 50 


Motor  Card  Case 

Appropriate  Gift  to  Son,  Brother,  Father  or  Husband 

2/{  x 2>Y\  inches  with  place  for  photo  1/4x224  opening.  Gusset 
hinge  card  case  and  snap  clasped  flap  over  photo  — finished  in  Walrus 
seal  black  leather. 

No.  26 — exact  size  2/^x  3^.  Price  each $1.00 

Pocket  Mirror  and  Photo  Case 

50  Per  Cent  Discount 

Very  pretty  novelty  in  leather.  Circle  portrait,  1^4 
inches;  circle  bevel  mirror,  124  inches.  Complete  size,  224 
inches.  Very  appropriate  for  either  lady  or  gentleman  for 
a pocket  mirror  and  portrait — -all  in  one. 

No.  21 — each $1.25 

Ladies’  Trinket  Case  and  Paper  Weight 

50  Per  Cent  Discount 

Finish  in  rich  leather;  circle  form,  3/4  inch  diameter  by 
one  inch  deep.  Size  beveled  mirror,  2/4  inches;  size  por- 
trait, 2 inches.  A very  unique  novelty  for  a lady,  combin- 
ing both  trinket  case  and  paper  weight,  and  photo  holder. 

No.  20,  each $3.25 


They’ll  win  dollars  for  you  this  Fall.  Our  Special  Sample  Offers.  Front  Page. 


15 


T aprell,  Loomis  ^Company  s Latest  Styles  m ^Mountings 


50%  Off  Leather  Novelties  on  this  Page 

VANITY  MIRROR  AND  PHOTO 
CASES  50°/0  DISCOUNT 

Finished  in  dark  brow  n morrocco.  Open,  measures  44$x 
9J$;  closed,  3X* Has  beveled  oval  mirror  24$x3>$. 

Size  portrait,  2x2  >$,  with  pocket  for  personal  cards.  It  is  a 
Vanity  case,  card  case,  photo  frame  combined,  made  of  the 
best  material.  Very  rich  in  appearance. 

No.  23.  Each,  14.00. 


SAFETY  BILL  BOOK  AND  PHOTO  CASES 
50%  DISCOUNT 

Bill  book  with  special  safety  device.  Pockets  for  change,  stamps,  etc.; 
a card  case  and  photo  holder  for  portrait  1^x2^  combined.  Finished  in 
black  seal  grain  leather.  Very  handsome  novelty,  and  very  appropriate  as  a 
gift  to  a gentleman.  No.  24,  each,  $2.00. 


GENTLEMAN’S  BILL  BOOK  AND  PHOTO  CASE 

Finished  in  genuine  Morocco  leather  and  lined 
with  seal  brown  moire  silk.  It  is  a Bill  Book,  Photo 
Case  and  Card  Holder  combined  in  neat,  compact 
forms;  silk-lined  pocket  at  back  and  three  openings, 
one  arch  and  two  ovals;  14$x24$  inches.  Folds  up 
like  an  ordinary  Bill  Book.  Made  of  the  very  best 
material  and  best  workmanship.  Very  suitable  for 
gift  to  gentleman  with  photographs  of  his  wife  and 
children. 

Price 

No.  2.  Gentleman’s  Bill  Book  and  Photo  Case. 

Each $4.50 

MINIATURE  BILL  BOOK  AND 
PHOTO  CASE 

Bound  in  rich  brown  Morocco  grain  leather,  lined 
with  brown  moire  silk;  two  gusset  hinged  pockets 
on  ends  for  cards  with  oval  space  in  center  for  photo 
of  child  or  lady;  14$x24$  inches.  A very  rich  article 
of  the  best  material;  very  popular  seller. 

Price 

No.  3.  Miniature  Bill  Book  and  Photo  Case. 

Each $4.50 


BABY  PHOTO  AND  CARD  CASE 

Finished  in  brown  Morocco  seal  leather,  lined  with  dark  brown 
kid;  gusset  hinged  pocket  for  cards,  and  oval  opening  144x24$ 
inches  for  photograph.  Flap  turns  over,  and  is  fastened  with  snap 
button.  A beautiful,  classy,  up-to-date  card  case  which  every  fond 
mother  and  father  of  every  well-behaved  baby  will  buy  on  sight. 

Price 

No.  4.  Baby  Photo  and  Card  Case.  Each $2.60 


MANTEL  PHOTO  HOLDER 
50°/n  DISCOUNT 

Genuine  leather,  finished  in  black  morocco,  two  and 
three  openings  for  half  cabinet,  ornamented  oxidized 
rims,  Easel  back.  Very  handsome. 

No.  16.  Cabinet.  Size  open,  5J^x  7%.  Each,  $3.00 
No.  17.  344  Cabinet.  Size  open,  5Xxl04$.  Each,  3.50 


16 


Taprell,  Loomis  fe? Company  s Latest  Styles  m ^Mountings 


50%  Off  Leather  Novelties  on  this  Page 

TRAVELERS’  BILL  CASES 

(Soft  Black,  Seal  Grain  Leather.) 

No.  5.  Two  folds,  opening  in  center  for  photo, 

l)4x2)4.  Each $1.25 


Social  Card  Case  No.  6. 

SOCIAL  CARD  CASE 


(Soft  Black  Seal  Grain  Leather.) 

No.  6.  Two  folds,  opening  in  center  for  photo,  1^x2^.  Each,  #1.00  Social  Card  Case  No.  7 

No.  7.  One  fold,  opening  in  side  for  photo,  1 Each 75 


LADY  NICOTINE  CIGAR  CASE 

(Black,  Seal  Grain  Leather) 

Will  hold  the  popular  number  of  six  cigars  and  fit  in  vest  pocket. 

No.  8.  Opening  for  photo,  l^x 2}i.  Each $0/jo 

. QUADRILLE  WATCH  FOB 

(Finished  in  Rich  Brown  Morocco  Leather.) 

Button  snaps.  A first-class,  rich-appearing  novelty.  Coin 
plete  with  strap. 

No.  10.  Opening  for  photograph,  l^xl  %.  Each #0  5(J 

DEBUTANTE  WRIST  PURSE 


Quadrille 

Watch  Fob.  Finished  in  brown  kid;  fits  snugly  over  wrist  and  is  fastened  with  buckle.  Purse 

will  hold  small  change  up  to  25  cents  and  will  not  fall  out  when  purse  is  opened.  But- 
ton clasp  on  cover. 


No.  11.  Opening  for  photo  inside  cover,  Each 


$0.-10 


THE  TOURIST  MATCH  SAFE 

Brown  seal  grain  leather  finish.  Fits  right  round  the 
ordinary  box  of  small  pocket  matches;  very  novel,  good 


seller. 

No.  15.  Oval  opening  for  photo  y%x\y%. 

Price  per  dozen #3.00 

Price  of  Gold  Embossed  Names  on  Above. 

In  lots  of  500,  two  lines  for $ 8.50 

In  lots  of  1000,  two  lines  for 15  00 

In  lots  of  2000,  two  lines  for 24.00 


Debutante  Wrist  Purse 


There  is  money  in  these  goods  for  you.  Insist  on  the  stock  man  showing  them  to  you 


17 


The  Tourist 
Match  Safe. 


Taprell, Loomis  ^Company  s Latest  Styles  in  Mountings 


SALERNO 

FOR  SHEET  PORTRAITS. 

Thickness  of  Stock  ■■■■  ■ ■■ 


Artist  Proof  Stylo  for  Sepia  Tones. 

THE  SALERNO — Extra  weight  Chocolate 
Enamel  stock,  new  water  silk  weave  fin- 
ish, hand  tooled  with  rich  ornament  on 
hap  done  in  dark  red  enamel  and  natural  re- 
lief. The  Salerno  has  our  special  IMPROVED 
double  score  feature,  which  permits  of  slipping 
in  sneet  prints  quickly  and  easily,  which  are 
held  in  place  and  kept  flat.  A very  rich  Art 
Proof  Style  that  will  bring  the  price  for  your 
double  weight  Sepia-toned  sheet  portrait. 

Sample  on  receipt  of  list  price. 


No. 

For 

Tones 

For 

Prints 

Size 

Outside 

Price 
Per  100 

AM 

Sepia 

4x  6 

4Ax  6A 

S3  75 

DM 

Sepia 

5x  8 

SAx  8 A 

4 50 

PM 

Sepia 

4x10 

4AxiOA 

4.50 

HM 

Sepia 

7x10 

7AX10A 

6 50 

XM 

Sepia 

7x1 1 

7 'ixi  1 % 

7 . 00 

ZM 

Sepia 

10x1314 

1014x13k 

12.00 

TRADE  TIP  ON  THE  SALERNO — Fea- 
ture It  and  the  Townaend  on  page  20 
for  your  high  grade  Sheet  Portrait 
that  yon  aell  In  Artiat  Proof  Style. 
Specially  good  for  Fall  holiday  por- 
tralta. 


ARTIST  CASES -(Hand-made) 


Portraits  slipped  in  under  flaps.  Black 
and  White,  Buff,  Sepia.  An  entirely 
new  idea  for  double  weight  portraits. 
For  4 x 6,  5 x 8,  4x9,  6 x 10,  8 x 10  and 
7x11  prints. 


T'HE  ARTIST  CASE  is  in  line  with 
A our  usual  custom  to  offer  you  a new, 
original  idea  in  a mounter  for  your  bestgrade 
of  portraiture.  The  ARTIST  CASE  com- 
bines simple  richness  with  every  practical 
feature  desired  in  a mounter.  Prints  are 
slipped  in  under  the  flaps,  which  have  been 
rendered  rigid  by  our  special  double  score 
feature  and  which  hold  prints  in  place  and 
in  shape.  It  is  made  out  of  the  best  rag  plated 
finished  stocks,  delicately  lined  in  quiet  tones 
of  color  with  the  edgesof  stock  hand  deckled 
The  ARTIST  CASE,  while  having  the  feel 
of  quality  and  flexibility,  will  hold  the  print 
nrmly  and  stands  up  as  well  as  the  ’stiff 
card"  for  double  weight  prints. 


Sample  on  receipt  of  five  one-cent 
stamps 


No. 

Color 

hor  Size  Case 
Prints  Closed 

Price  per  100 

No. 

Color 

For 

Prints 

Size  Case 
Closed 

Price 
per  100 

A 1 

Etching  Grey 

4 

X 

6 5*4  X 74 

$4.50 

D-l 

Etching  Grey 

6 x 10 

,7*4  x 11)4 

$7.50 

A 2 

Buff 

4 

X 

6 5*4  x 74 

4 50 

D-2 

Buff 

6 x 10 

7*4  x 11)4 

7 50 

A3 

Brown 

4 

X 

6 5*4  x 74 

4.50 

D-3 

Brown 

0 x 10 

7*4  x 11)4 

7.50 

B-l 

Etching  Grey 

5 

X 

8 :69i  x 9 % 

5 50 

F.-l 

Etching  Grey 

7Hx  9!$8iixI0 H 

8.50 

B-2 

Buff 

5 

X 

8 ! 6 % x 9 % 

5 50 

E-2 

Buff 

7H  x 9!4  8J4  x 10?i 

8.50 

B-3 

Brown 

5 

X 

8 6H  x 9^4 

5 50 

E-3 

Brown 

7%  x 9H  8*4  x 103U 

8.50 

Cl 

Etching  Grey 

4 

X 

9 5)4  x 10*4 

5 75 

F-l 

Etching  Grey 

7 x 11 

\S4  x 12*4 

9 00 

C 2 

Buff 

4 

X 

9 5)4  x 10)4 

5.75 

F-2 

Buff 

7 x 11 

(8*4  x 124 

9.00 

C 3 

Brown 

4 

X 

9 5*4  x 10)4 

5.75 

F -3 

Brown 

7 x 11 

18*4'  x 12*4 

9.00 

Our  trade  tip  on  the  ARTIST  CASE.  Portraits  in  the  ARTIST  CASE  should  be  sold  as  QUALITY  PORTRAITS  and  feat- 
ured strongly  at  the  show  counter.  REMEMBER— qualiiy  portraits  where  the  print  tells  the  tale  and  a quiet  rich  mounter 
adds  the  finishing  touch  of  quality. 


You  can  get  your  share  of  the  Holiday  money — Leather  novelties  pages  11  to  17. 

18 


Taprell,  Loomis  ompany  s Latest  Styles  in  Mountings 


MINUET 


Keeps  the  print  Hat.  Art  Folio  style  in  Sepia* Brown.  For  sheet  portraits. 


THE  MINUET  lias  our  own  spe- 
cial double  score  device  which 
holds  the  print  firmly  and  keeps 
it  there.  In  our  new  shade  of  Sepia- 
Brown  hand  crash  finish  with  deckled 
flap,  with  embossed  two-figure  Medal- 
lion in  center. 

Sample  mailed  on  receipt 
of  three  one-cent  stamps 


No. 

For  Prints 

Price 
per  1000 

AM 

4x6 

$27.00 

DM 

5x8 

35.00 

PM 

4x  10 

36.00 

HM 

7x  10 

47.00 

XM 

7x11 

48.00 

ZM 

10x13^ 

80.00 

For  Redeveloped  Sepia,  in  fact,  any  Brown  tone  sheet  portrait,  THE  MINUET  is  correct — a 
different  look  in  Art  Proof  Style  for  Sheet  Portraits — the  stock  is  both  extra  weight  and  quality. 


THE  BEAU 


A COLLEGE  STYLE  ART  PROOF. 
For  2x6,  3x6  and  2>4x7  prints.  Black 
and  White,  Buff  and  Sepia  prints. 

Thickness  i — — 

THE  BEAU — specially  made  for 
College,  University  and  School 
pictures  that  you  want  to  deliver  in 
Art  Proof  style.  The  shades  are  Grey 
Marble,  Olive  Marble  and  Sepia  Mar- 
ble— correct  shades  for  Black  and 
White,  Buff  and  Sepia  prints.  Stock 
has  both  strength  and  softness  of  tex- 
ture— is  deckled  all  around — delicate 
tinted  line  on  flaps.  For  2x6,  3x6  and 
2 J4x7  prints. 

Sample  Free. 


No. 

Color 

F'or  Prints 

Price 
per  1000 

A-l 

White 

2 x6 

$16.00 

A-2 

French  Olive 

2 x6 

16.00 

A-3 

Brown 

2 x6 

16.00 

B-l 

White 

3 x6 

19.00 

B-2 

French  Olive 

3 x6 

19  00 

B-3 

Brown 

3 x6 

19.00 

C-l 

White 

214x7 

21  00 

C-2 

French  Olive 

214x7 

21  00 

£2 

Rrown 

214x7 

21  00 

OUR  TRADE  TIP  ON  THE 
BEAU.  The  colors,  style  and  general 
appearance,  while  very  artistic  and 
catchy,  are  entirely  different  than  the 
regular  Art  Proof  style  you  use  for 
large  sizes.  You  can  therefore  feature 
them  for  your  School  work  without 
danger  of  them  interfering  directly 
with  other  and  higher  priced  Art 
Proof  grades. 


Insist  on  seeing  OUR  COMPLETE  LINE— We  BOTH  lose  WHEN  YOU  DON’T. 


19 


Taprell, Loomis  {^Company  s Latest  Styles  in  Mountings 


SARTOFF 

Thickness  of  Stock' 

ART  PROOF  STYLE  IN  OUR  NEW  SHADE  OF  OLIVE  GREEN. 

For  Bull.  Black  and  White  Print*. 


THE  SARTOFF— Rich,  extra 
weight,  all  rag  stock  fabric  fin- 
ish in  our  NEW  shade  of  Olive 
Green — a rich,  neutral  shade  that 
will  give  your  buffs,  blacks  and 
white  tone  sheet  prints  the  finish- 
ing touch  of  perfect  harmony.  Has 
our  special  improved  double  score 
which  keeps  and  holds  the  print 
flat  and  in  place.  On  the  flap  is 
embossed  a rich  relief  ornament 
with  background  in  Lincoln  Green 
— a very  appropriate  style  for  sheet 
prints  in  black,  white  and  buff 
tones. 


Sample  on  receipt  of  3 one  cent 
stamps 


No. 

For 

Prints 

Size 

Outside 

Per 

100 

AM 

4x  6 

■i'/ix  b'/2 

S3  00 

DM 

5x  8 

5 '/ix 

3.75 

PM 

4x10 

4-4x10  K 

3.75 

EM 

6x10 

6 >4x10 K 

5.25 

XM 

7x11 

7 !/>  x 1 1 J4 

5 50 

TRADE  TIP  ON  THE  SARTOFF— The  color  and  general  style  is  ALL  DIFFERENT  than 
the  usual  Artist  proof— A NEW  COLOR,  FINISH  AND  LOOK — A PRICE-GETTER  for  buff, 
black  and  white  toned  Portraits. 


TOWNSEND 


Art  proof  style,  double  scored. 
Universal  Brown.  For  Black  and 
White,  Buff  and  Sepia  double 
weight  prints. 

T'HE  TOWNSEND  — very  rich 
style  in  enameled  heavy  weight 
stock  in  our  new  shade  of  Universal 
Brown,  suitable  for  any  shade  of  print 
in  Black  and  White,  Buff  and  Sepia 
tones.  The  surface  is  our  new  veneer 
wood  grain  finish  with  artistic  gold  re- 
lief design  on  flap. 

Sample  on  receipt  of  five  one- 
cent  stamps. 


No. 

For  Prints 

Price  Per  100 

AM 

4x6 

$4 . 75 

DM 

5 x 8 

6.5C 

E VI 

6 x 10 

8.50 

XM 

7x11 

9.00 

Our  trade  tip  on  the  TOWNSEND 

For  your  highest  grade  sheet  portraits, 
all  styles,  either  Black  and  White,  Butt  or 
Sepia— will  bring  the  highest  prices.  Insist 
on  seeing  the  TOWNSEND  in  UNI- 
VERSAL BROWN. 


We  both  lose  when  the  Salesman  doesn’t  show  you  our  complete  line. 


20 


Taprell,  Loomis  fkr’Company  s Latest  Styles  in  Mountings 


PORTRAIT  PROOF 


An  Entirely  New  Style  for  Sheet  Portraits 


Black  and  White,  Sepia  and  Hall-  Tones. 
.No  imstiuK — no  tipping — prints  held  in  place. 


Gives  a Panel  Effect  to  4x6,  5x8  and  7x10 
portraits.  The  Portrait  therefore  gets  all  the 
mounting  advantage  of  an  ordinary  Art  Proot 
with  the  additional  value  of  a more  artistic, 
newer  article — a style  that  holds  the  print 
firmly,  and  yet  leaves  top,  bottom  and  side 
exposed.  Gives  to  a print  the  Panel  Effect. 

THE  PORTRAIT  PROOF  Style 
tells  at  a glance  hand  made 
quality — rich  simplicity  so  necessary 
for  the  sheet  portrait.  The  stock 
is  fabric  water  finished,  hand  deckled 
on  both  the  cover  and  print  holder. 
The  print  is  slipped  in  at  the  left,  be- 
ing held  in  place  and  shape  by  the 
rigid  creased  flap  on  the  left  and  loose 
flap  on  the  right — in  other  words,  the 
print  is  CAUGHT  AND  HELD  AT 
THE  SIDES  instead  of  the  top,  which 
gives  to  a 4x6,  5x8  and  7x10  sheet 
print  a more  panel  effect  than  is  usu- 
ally gotten  on  the  regular  “Artist 
Proof”  style.  The  print  is  nipped  at 
the  sides  instead  of  the  top. 


Sample  on  receipt  of  list  price. 


No. 

Color 

For  Tones 

Size  Portraits 

Size  Outside 

Price  per  100 

AM-1 

Swiss  Grey 

Buff,  Black  &White 

4x6  and  4xo 

4A  x 7A 

$1.50 

AM-2 

Sepia  Buff 

Buff  & Sepia 

4x6  and  4x5 

4 'A  x 7 A 

4 50 

AM-3 

Brown 

Sepia 

4x6  and  4 x 5 

4 a x 7 a 

4 . 50 

DM-1 

Swiss  Grey 

Buff,  Black  & White 

5x8  and  5x7 

oA  x 9 A 

5.50 

DM-2 

Sepia  Buff 

Buff  & Sepia 

5x8  and  5x7 

5 A x 9 A 

5.50 

DM -3 

Brown 

Sepia 

5x8  and  5 x 7 

OA  x 9A 

5.50 

XM-1 

Swiss  Grey 

Buff,  Black  & White 

7x11  and  7 x 10 

7 A X 12  A 

8 00 

XM-2 

Sepia  Buff 

Buff  & Sepia 

7x11  and  7 x 10 

7A  X 12A 

8.00 

XM-3 

Brown 

Sepia 

7x11  and  7x10 

7 A x 12  A 

8.00 

TRADE  TIP  ON  THE  PORTRAIT  PROOF — You’ll  find  it  profitable  to  feature  for  the  Sheet 
Portrait  because  it  looks  better,  different  and  newer  than  the  ordinary  “Artist  Proof” — gives  the  print 
a different  look — the  panel  effect — a good  style  for  holiday  gift  portraits. 


for  Black  and  White,  Buff  and  Sepia 
prints.  Has  our  special  double 
score — keeps  print  flat. 

Colors:  Swiss  Grey  and  Buff. 

Thickness  — — 

THE  LARIMER— rich  cloth  finish 
all  rag  stock  with  deckled  flap  and 
design  brought  up  in  duplex  color- 
very  rich  Artist  Proof  style.  Each 
size  has  our  special  improved  double 
score  feature,  which  enables  you  to 
insert  print  quickly  and  keeps  it  flat 
after  it  has  left  the  Studio.  For 
Black  and  White,  Buff  and  Sepia 
prints. 

Sample  on  receipt  of  three  one-cent 
stamps. 


No. 

Colors 

For  Print 

Size 

Outside 

Price 
per  100 

AM-1 

Swiss 

4x6 

4'4x  6 A 

$2  70 

AM -2 

Buff 

4x6 

4'4x  6 A 
5'4x  8A 

2.70 

DM-1 

Swiss 

5x8 

3 50 

DM-2 

Buff 

5x8 

5!4x  8A 
4'iX  9 A 
4 '4x  9A 

3 50 

OM-1 

Swiss 

4x9 

3.50 

OM-2 

Buff 

4x9 

3.50 

HM-1 

Swiss 

7x10 

7‘4xlOA 

4.70 

HM-2 

Buff 

7x10 

7‘4xlOA 

4 70 

OUR  TRADE  TIP  ON  THE 
LARIMER.  The  finish,  colors  and 
“feel”  of  stock  is  new — will  give  this 
grade  of  portrait  new  selling  boost  of 
more  pictures  sold  at  better  prices. 


THE  LARIMER 

ART  PROOF  STYLE. 


Special  Album  for  Classes  and  Groups.  You  need  it.  Page  11. 

21 


X aprell,  Loomis  &c  ompany  s Latest  Styles  in  ^Mountings 


3 


DRAMATIC 

A New  Style  Art  Proof  for  Sheet  Prints 
3x6,  4x6  and  2 y2  x 7 

Thickness  — — ■ 

Universal  Broun  suitable  for  all  tunrn.  No 
pustiiiii — no  matting.  Print  hold  firmly  at 
top  anil  bottom — KEEPS  flat. 

THE  DRAMATIC — III  Universal  Brown. 
All  tones  of  prints  harmonize  with  it. 
The  stock  is  extra  weight,  enameled 
kid  leather  finish,  hand-tooled  and  deckled. 
Looks  and  feels  like  leather.  Flaps  holding 
print  have  our  improved  double  score  fea- 
ture and  print  is  slipped  in  without  trouble 
and  held  securely  in  place. 


Sample  on  receipt  list  prices. 


No. 

Color 

For  Tones 

For 

Prints 

Size 

Folder 

Price 

per 

100 

A 

Brown 

All  Tones 

3 x6 

3 

$3  oo 

B 

Brown 

All  Tones 

4 x6 

4'4x6K 

3 50 

C 

Brown 

All  Tones 

2-4x7 

2Kx7K 

3.50 

TRADE  TIP  ON  THE  DRAMATIC — The  leather  appearance  and  “feel” — the  universal  color 
suitable  for  all  tones — the  general  rich  new  look  gives  you  a specially  valuable  mounter  for  the  4 x 6 
and  panel  sheet  portrait  of  good  quality.  You  can  call  this  your  own  Style  Dramatic,  or  give  it  the 
name  of  your  local  university  or  college.  ’Tis  a winner.  A good  style  to  suggest  for  holiday  gift 
portraits. 


THE  ANDES 


Artist  Proof  style  for  double  weight 
prints.  Black  and  White,  Buff 
Colors:  Covert  Grey,  Buff,  Golden  Brown, 
and  Brown  tones. 

Thickness 

'"THE  ANDES— Artist  Proof  style  on  extra  weight 
special  stock,  half  seal  grain  leather  finished, 
hand-tooled  and  scored.  Made  in  three  colors  — 
Covert  Grey.  Buff  and  Golden  Brown.  Note  that 
the  Covert  Grey  is  equally  suitable  for  Black  aud 
White  or  Buff  toned  prints. 


Sample  Free. 


No. 

Color 

For  Prints 

Price 
per  100 

AM-l 

Grey 

4 x 6 

*2  20 

AM -2 

Buff 

4 x 6 

2.20 

AM-3 

Brown 

4 X 6 

2 20 

CM-l 

Grey 

4 ‘Ax  6 'A 

2.85 

CM-2 

Buff 

4 Ax  6 'A 

2.85 

CM -3 

Brown 

4 ‘Ax  6 

2.85 

DM-1 

Grey 

5 x 8 

3.00 

DM-2 

Buff 

5 x 8 

3 00 

DM-3 

Brown 

5 X 8 

3.00 

OM-1 

Grey 

4 x 9 

3 30 

OM-2 

Buff 

4 X 9 

3 30 

OM-3 

Brown 

4 X 9 

3 30 

PM-1 

Grey 

4 X 10 

3 50 

PM  2 

Buff 

4 X 10 

3.50 

PM  -3 

Brown 

4 X 10 

3.50 

EM-1 

Grey 

6 X 10 

4.25 

EM-2 

Buff 

6 X 10 

4.25 

EM -3 

Brown 

6 X 10 

4.25 

HM-1 

Grey 

7 X 10 

4 50 

HM  2 

Buff 

7 X 10 

4 50 

HM-3 

Brown 

7 X 10 

4 50 

ZM-1 

Grey 

10Lx  13 

8.50 

ZM  2 

Buff 

10Ax  13 

8 50 

ZM-3 

Brown 

10  ‘AX  13 

8.50 

Don’t  fail  to  read  Classified  Index,  page  3.  Gives  you  Key  to  Contents. 


22 


Taprell,  Loomis  &-C  ompany  s Latest  Styles  in  Mountings 


RECEPTION  GROUP 


Thickness  of  Stocki 


An  Artist  Proof  Style  for  HORIZONTAL  Prints,  Groups,  Views,  Etc. 

l'nlver«nl  Bratvn  suitable  tor  ALL  tones  in  Art  Proof  Folio  style. 


Size 

For 

Prints 

All  Tones 

Size 

Outside 

Price 
Per  100 

AM 

4x  6 

All  Tones 

$4  25 

CM 

5x  7 

All  Tones 

5 x6H 

5.00 

EM 

6x10 

All  Tones 

6 x9  5 g 

6 SO 

IM 

8x10 

All  Tones 

8 x9  54 

7.00 

THE  RECEPTION  GROUP--Matle  for  groups  and  views 
and  other  horizontal  prints.  Rich  extra  weight  leather  fin- 
ished stock  in  our  special  shade  of  Universal  Brown,  which  gives 
beautiful  harmony  with  all  tones  in  Black  and  VVhite,  Buff  or 
Sepia.  It  is  hand  tooled  and  deckled,  has  our  IMPROVED  dou- 
ble score  feature,  print  is  slipped  quickly  and  easily  under  flap 
and  KEPT  in  place  and  flat.  Just  picture  in  your  mind  a rich, 
extra  weight  Art  Proof  folio  style,  with  flaps  opening  in  the 
center  for  your  high  grade  group  print,  and  you  have  the  Recep- 
tion Group. 


Sample  on  receipt  of  three  two  cent  stamps 


TRADE  TIP  ON  THE  RECEPTION  GROUP — Costs  you  70%  less  for  mailing  than  the  ordi- 
nary group  style;  will  bring  you  more  money.  It  looks  and  feels  like  leather.  Flaps  open  from  center, 
therefore  will  stand  up  on  mantel  or  shelf — a good  talking  point  in  the  reception  room.  ’Tis  a new 
high  grade  style  for  Group  Work  of  Quality. 


ART  PROOF  GROUP 


It  closes  up  like  a book.  4^4x6%  closed.  Uni- 
versal Brown.  For  Black  and  White,  Buff 
and  Sepia.  Prints  are  slipped  in. 

THE  ART  PROOF  GROUP  is  entirely  differ- 
ent  than  anything  we  have  ever  designed  for 
group  portraits.  Prints  are  just  slipped  in  at  top 
and  bottom  under  the  flaps  which  hold  print  firmly 
in  place  with  the  aid  of  our  special  double  score 
feature.  The  stock  is  extra  grade  of  kid  finished 
enamel  in  our  special  shade  of  Universal  Brown, 
which  is  suitable  for  Buff,  Brown  or  Black  and 
VVhite  prints.  Closes  up  li ke  a book.  Hand  tooled 
on  flap  with  embossed  gold  relief  design. 

Sample  only  on  receipt  of  list  price. 


No. 

For 

Prints 

Size  Closed 

Price 
per  100 

A 

2 on 

4x6 

4Mx6  H 

$10.00 

B 

3 on 

4x6 

4Hxb34. 

12.00 

C 

4 on 

4x6 

4/4x6K 

15.00 

Our  trade  tip  on  the  ART  PROOF 

For  two,  three  or  four  poses  of  a subject. 

For  family  groups— children  grouped  in  center 
with  parents  on  each  side. 

For  special  family  group,  Christmas  and  Birth- 
day gift  portraits. 

For  a special  baby  plan,  giving  ten  regular  por- 
traits and  two  Art  Proof  Groups  with  2,  3 ot 
4 poses  for  special  friends. 

Look*  and  feelt  like  real  leather. 


Special  Studio  Albums — for  showing  your  Grades  to  Customers.  Pages  8 to  i0. 


23 


Taprell,  Loomis  6?*  Company  s Latest  Styles  in  Mountings 


SPELLMAN 

Thi<  kness  of  Insert 


For  large  “tipped”  portraits 

Illfick  mid  White*,  Hull 

and  Sepia  Tone*. 

rTr  HE  SPELLMA  N— For  the 

large  “tipped”  portraits  of 
quality.  Extra  weight  stocks 
in  rich  cloth  finishes,  hand  deck- 
led  with  new  pattern  silk  finish 
paper  for  fly  leaf.  There  is  prac- 
tically no  ornamentation  on  the 
Spellman,  except  the  hand  marked 
lines  on  cover,  and  delicately  tinted 
line  *4  inch  from  the  edge  of  insert. 
Your  portrait  will  therefore  add 
the  touch  of  individuality  to  a per- 
fect mounter.  Note  that  the  Swiss 
grey  color  is  equally  suitable  for 
black  and  white  or  buff  prints — 
the  brown  for  all  Sepia  tones. 
Sample  on  receipt  of  list  price 


No. 

Color 

For  Tones 

Size  Outside 

For  Prints 

Per  100 

A- 1 

Swiss  Grey 

Buff,  Black  & White 

6Kx  16K 

(4  X 9 

4 

x 10 

$12  00 

A-2 

Brown 

Sepia 

6K  X 16J* 

\ 5 x 10 

5 

x 12 

12  00 

B-I 

Swiss  Grey 

Buff,  Black  & White 

1014  X 14 

1 614  x 8J4 

7 

x 9 

12.50 

B-2 

Brown 

Sepia 

1014  x 14 

{ 8 x 10 

8 

x 11 

12  50 

C-l 

Swiss  Grey 

Buff,  Black  & White 

12H  X 1814 

f 7 x 11 

8 

x 10 

20.00 

C-2 

Brown 

Sepia 

124<  x 18J4 

111  x 14 

1114  x 17 

20  00 

TRADE  TIP  ON  THE  SPELLMAN — Looks  all  different,  the  cover,  fly  leaf  and  insert  are  all 
Swiss  Grey,  all  Brown.  Feature  it  for  your  highest  quality  tipped  large  portrait.  The  mounter  that  is 
appropriate  for  your  high  priced  work. 


THE  ROMNEY 

A QUALITY  STYLE. 

7x11  Folder.  For  high-grade  tipped  portraits,  4x6  to  5x7.  Black  and  White,  Buff  and  Sepia. 

Thickness  of  Insert 


THE  ROMNEY— insert  all  deck- 
led,  cloth  finish;  broken  up  tinted 
line  all  around  edge  producing  an  en- 
tirely new  line  effect.  The  center  is 
plain,  admitting  of  regular  or  odd 
sized  prints  beng  mounted.  Silk  lin- 
en paper  fly  leaf  enclosed  in  all  hand 
deckled  cover,  half  morocco  finish, 
with  rich  florentine  two-color  design 
in  upper  left-hand  corner  Three  col- 
j ors — Swiss  Grey,  Buff  a d Brown. 
Sample  on  receipt  of  seven  one-cent 
stamps. 


No. 

Color 

For  Prints 

Size 

Outside 

Price 
per  100 

F-l 

Grey 

Cabt.to5x7 

7x11 

$6  50 

F-2 

Buff 

Cabt.  to  5x7 

7x11 

6 50 

F-3 

Brown 

Cabt.  to  5x7 

7x11 

6 50 

OUR  TRADE  TIP  ON  THE 
ail  ROMNEY.  For  your  highest  priced 
tipped  print.  It  looks  and  feels  qual- 
ity. A good  style  for  Wedding  por- 
traits. 


24 


X aprell,  Loomis  fkfCompany  s Latest  Styles  in  Mountings 


THE  MOSAIC 


Folio  with  linen  paper  fly-leaf. 


For  double  weight  unmounted  prints  and  for  making  special  folders. 
Grey,  Brown,  Buff. 

Thickness  ■ 


r I ’HE  MOSAIC  — extra  weight 
stock,  heavy  linen  crash  finish 
with  carved  mosaic  effect  in  upper  left 
hand  corner — silk  finish  paper  fly  leaf 
in  three  rich  colors  of  Dark  Grey, 
Dark  Brown  and  Buff. 

Sample  of  any  one  size  Free. 


No. 

Color 

For 

Size 

Price 

Prints 

Outside 

per  1000 

AM-1 

Grey 

4 

x 6 

i'4  x 6'4 

*16.50 

AM -2 

Buff 

4 

x 6 

44  X 64 

16  50 

AM-3 

Brown 

4 

x 6 

4'4x  6'4 

16  50 

OM-l 

Grey 

4 

x 9 

4'4x  94 
44x  94 
4 '4x  9 4 
5 4x  8‘< 
B'4x  8‘4 
5'4x  8'4 
64x  9'4 
6'lx  9'4 
6 'lx  9 '4 
7l4xl0'4 
7l4xl0'4 
7‘4xl0!4 

21  00 

OM  -2 

Buff 

4 

x 9 

21  00 

OM-3 

Brown 

4 

x 9 

21  00 

DM-1 

Grey 

5 

x 8 

21  00 

DM -2 

Buff 

6 

x 8 

21  00 

DM -3 

Brown 

5 

x 8 

21  00 

FM-1 

Grey 

6 

x 9 

23  00 

FM-2 

Buff 

6 

x 9 

23  00 

FM-3 

Brown 

6 

x 9 

23  00 

HM-1 

Grey 

7 

xlO 

27.50 

HM-2 

Buff 

7 

xlO 

27  50 

HM-3 

Brown 

7 

xlO 

27  50 

XM-1 

Grey 

634xio?4 

674xll 

30  00 

XM-2 

Buff 

e’.xio-K 

6%xU 

30  00 

XM-3 

Brown 

6‘ 

4x10% 

6 74xll 

30  00 

TRADE  TIP  ON  THE  MOSAIC.  It  gives  you  a splendid  folio  for  your  sheet  portraits,  enables 
you  to  make  up  a special  folder  by  adding  some  card  in  your  stock  as  an  insert,  such  as  the  Rolcni, 
Stapleton,  Fiske,  etc.  The  4x6  or  AM,  OM  and  DM  sizes  specially  good  for  staple  sheet  portraits 


KYBER 

For  “tipped”  Seplu  and  Black  and 
White  prints.  Cabinet  4x8,  5x7 
and  odd  sizes.  Duplex  inserts. 

Colors:  White-Grey,  Champagne 

uml  Uron'u. 

'THE  Kyber  inserts  give  you  the 
choice  of  two  shades  for  one 
price — FS-1,  Taupe  Grey  and 
China  White,  FS-2,  Champagne 
and  Golden  Brown — a line  a quar- 
ter of  an  inch  from  the  extreme 
edge  on  both  sides  in  a tint  to 
harmonize  with  the  shade  of  print 
and  mount.  Print  is  “tipped”  on 
the  shade  most  suitable,  then 
placed  in  folder,  which  is  embossed 
cover  stock  with  raised  fluted  bor- 
der and  linen  tissue. 


Sample  on  receipt  of  three  one- 
cent  stamps. 


Size  Prints 

Size 

Insert 

Price 
per  1000 

FS  1-Light  grey, 
Cabinet  4x6,  5x7 
and  odd  sizes 

7x11 

$30.00 

FS  2-Champagne 
and  brown 

7x11 

30.00 

Sold  only  in  500  to  1000  lots.  „ .....  

Special  advertising  matter  FOR  YOU—  belowTost— Read  about  it^Pages* 5^6,  7*.  ~ 

25 


Taprell,  Loomis  ^Company  s Latest  Styles  in  Mountings 


SANFORD 

Thickness  ok  Stock 

A 4J4  x 1014  Inch  Folder 
For  Panel  “tipped”  Prints  2x6  to  3x8 

lllaek  ami  White,  Buff  and  Sepia  Toner*. 

THE  SANFORD — A first-class  high  grade  folder 
for  Panel  Portraits  2x6,  2*4  x 7,  3 x 6,  3 x 7 or 
,1x8  inches.  It  is  all  hand  deckle,  cloth  finished 
stocks  with  line  tracing  canopy  top  on  insert,  square 
relief  ornament  on  cover — just  enough  ornamenta- 
tion to  impart  the  simple  richness  of  quality. 

Sample  on  receipt  four  one  cent  stamps 


No. 

For  Tones 

For  Prints 

Size 

Outside 

Price 
Per  1 00 

A-l 

Olive.  Buff.  Blk.  & Wht. 

2x6  to  3x8 

4’4xl0.,4 

$4 . 00 

A-2 

Buff,  Buff  and  Sepia 

2x6  to  3x8 

4',xlO'i 

4.00 

A-3 

Brown  Sepia 

2x6  to  3x8 

4KxIOK 

4.00 

TRADE  TIP  ON  THE  SANFORD— Gives  you 
the  best  in  HIGH  grade  folder  of  quality  for  the 
good  grade  “tipped”  Panel  Portrait, 


BRYN  MAWR 

Folder  414x7  inches  for  Vi  of  4x6  or  Cabinet  “tipped”  prints.  Black  and 

White,  Buff,  Sepia. 


Thickness  of  Insert 


'T'HE  BRYN  MAWR — V/4x7- inch 
folder  for  l/2  of  4x6  or  Cabinet 
double  weight  prints  tipped.  Made  of 
pure  rag  stock,  rough  wove  finish  on 
cover,  with  insert  in  linen  finish.  Both 
the  cover  and  insert  are  all  deckled 
and  made  in  exquisite  shades  of 
French  Grey,  Buff  and  Brown-Sepia. 
Designed  specially  for  y2  of  4x6 
tipped  prints  for  School  and  Univer- 
sity work. 

Sample  Free. 


No. 

Color 

For  Prints 

Size 

Outside 

Price 

1000 

F.-l 

Fr’ch  Grev 

of  4x6  or  Cb 

4^x7 

$28  50 

K-2 

Covert  Bull 

Yi  of  4x6  or  Cb 

4Kx7 

$28.50 

li-3 

Brown  Sep. 

Vi  ot  4x6orCb 

4^x7 

$28.50 

OUR  TRADE  TIP  ON  THE 
BRYN  MAWR.  It  is  just  the  style 
for  the  smaller  than  Cabinet  portrait 
— the  kind  that  is  popular  for  College 
class  pictures.  Call  it  your  “Bryn 
Mawr  Class  Portrait.” 


They’ll  win  dollars  for  you  this  Fall.  Our  Special  Sample  Offers.  Front  page. 

26 


Taprell,  Loomis  {^Company  s Latest  Styles  in  Mountings 


For  tipped  developed  and  plat- 
inum prints,  Black  and  White, 
Buff  and  Sepia. 

For  Cabinet,  4x6,  5x7  and  5x8 
prints.  8x12  outside. 

Thickness  of  Insert 

'THE  ROYALTY,  a very  simple 
as  well  as  rich  high-class  folder 
for  tipped  prints.  Insert  extra  rag 
stock,  tooled  surface,  all  deckled, 
with  extra  fabric  finish  insert, 
all  deckled,  silk  linen  paper  print 
protector,  all  enclosed  in  Irish  pat- 
tern lace  cover  with  handsome  re- 
lief panel  design  in  upper  left  hand 
corner.  Notice  that  it  is  made  in 
combinations  suitable  for  tipped 
Black  and  White,  Buff  and  Sepia 
prints. 

Sample  on  receipt  of  fivetwo- 
cent  stamps. 


No. 

Color 

For  Prints 

Size  Insert 

Size  Folder 

Price  Per  ICO 

F-l 

Grev 

Cab.  4 x6  or  4 x 7 

5H  x 

8 x 12 

$9.50 

F-2 

Buff' 

Cab.  4x6  or  4 x7 

5 y&  x 8 y% 

8 x 12 

9.50 

F-3 

Brown 

Cab.  4x6  or  4x7 

5 H x 8}i 

8 x 12 

9.50 

OUR  TRADE  TIP  ON  THE  ROYALTY.  You  can  sell  it  at  the  best  price  for  the  staple  high 
grade  tipped  print.  Offer  it  as  your  “Royal  Portrait”  for  exchange  pictures. 


The  VASSAR  gives  you  the  best  mount 
for  the  double  weight  print  ever  offered — 
and  a style  that  you  can  use  for  two  or  one 
print  and  for  smaller  than  the  listed  size 
prints.  Insist  on  seeing  the  VASSAR. 


VASSAR 

I'olio  for  Double  Wei  ({lit  Buff,  Sepia, 
and  Black  and  White  prints. 

THE  VASSAR  an  entirely  new 
style  in  a small  folder  for 
double  weight  prints.  Can  be 
used  for  prints  smaller  than  its 
listed  capacity  either  square  or 
oval  and  with  aid  of  inserts  some 
very  beautiful  effects  can  be  ob- 
tained. The  fly  leaf  does  away 
completely  with  the  undesirable 
tissue  and  where  the  full  or  regu- 
lar size  print  is  used  a beautiful 
three  line  deckled  effect  is  shown 
close  to  the  edge  of  print.  Made 
of  the  best  grade  folder  stock, 
deckled  all  round  with  a ribbon 
band  and  seal  embossed  on  cover 
— a very  beautiful  style. 

Sample  on  receipt  of  three  one-cent 
stamps. 


No. 

Color 

Foi  Prints 

Size  closed 

Price 
per  1000 

A-l 

White  & Grey 

Cabt.  & smaller 

454x554 

$27 . 50 

A-2 

Brown  & Sepia 

Cabt.  & smaller 

454x5*4 

27.50 

A-3 

Brown  & Buff 

Cabt.  & smaller 

454x554 

27.50 

B-l 

White&  Grey 

2 5*1x7  pan.  and  sm. 

254x7  54 

28.50 

B-2 

Brown  & Sepia 

254x7  pan.  and  sm. 

25ix7  54 

28.50 

B-3 

Brown  & Buff 

254x7  pan.  and  sm. 

254x7  54 

28 . 50 

C-l 

White  & Grey 

4x6  and  sm. 

4 54x654 

30.00 

C-2 

Brown  & Sepia 

4x6  and  sm. 

4 54x6  54 

30.00 

C-3 

Brown  & Buff 

4x6  and  sm. 

4 54x6  54 

30.00 

D-l 

White  & Grey 

5 54x8*4  and  sm. 

5*4x8  54 

37.50 

D-2 

Brown  & Sepia 

5 54x8  54  and  sm. 

654x8  54 

37.50 

D-3 

Brown  & Buff 

5 54x8  *4  and  sm. 

5 54x8  54 

37 . 50 

27 


T aprell,  Loomis  ^Company  s Latest  Styles  in  Mountings 


NOBILITE 

Thickness  ok  Inseui'i^hmk 

Made  in  7 x 11  and  7x12  for  “tipped”  Portraits  4x6  and  5x7. 

Black  nn<l  White,  Butf,  Sepia. 


THE  NOBILITE  designed  special- 
ly for  the  high  grade  tipped  Por- 
trait. Cover  rich  Moire  pattern 
with  relief  ornament  in  gilt  leaf  on  a 
shaded  inlaid  panel.  First  quality 
Bristol  with  tipped  hand  deckled  and 
tinted  insert,  and  silk  finished  paper 
as  protector.  A very  handsome  high 
class  folder  style  for  tipped  prints. 


Sample  on  receipt  list  price 


No. 

Color 

For 

Tones 

For 

Portrait 

Size 

Outside 

Price 
Per  100 

F-l 

Swiss 

Blk.&Wht. 

or  Buff 

4x6 

7x11 

S 7.50 

F-2 

Buff 

Buff 

4x6 

7x1 1 

7 . SO 

K-3 

Brown 

Sepia 

4x6 

7x1 1 

7.50 

M- 1 

Swiss 

Blk.N  Wht. 

or  Buff 

5x7 

7x12 

10.00 

M-2 

Buff 

Buff 

5x7 

7x12 

10.00 

M-3 

Brown 

Sepia 

5x7 

7x12 

10.00 

TRADE  TIP  FOR  THE  NOBILITE— Gives  you  a rich  high  grade  style  of  quality  for  the  tipped 
Portrait— one  that  will  bring  the  price  easiest.  Just  the  style  to  run  for  your  highest  grade  Portrait 
on  4 x 6 and  5x7  paper. 


PURDUE 


For  tipped  4x6,  3x6,  3x7,  3x8,  4x9  prints. 

Bljck  and  White,  Buff  and  Sepia 

Thickness 

'THE  PURDUE,  for  the  tipped  panel 
A portrait — rich,  simple,  effective.  This 
folio  is  made  in  three  beautiful  shades  cf 
stock,  hand  deckled,  with  lined  inserts  in 
beautiful  contrast  with  tone  of  print  and 
cover.  On  the  flap  is  embossed  a seal  of 
new  design  in  colored  enamel.  The  PUR 
DUE  enables  you  to  use  it  for  regular  cr 
odd  sized  prints  and  gives  you  a style  that 
will  easily  bring  the  price  you  ask  for  your 
portraits. 

Sample  on  receipt  of  four  one-cent 
stamps. 


No. 

Color 

Size 

Oufs:de 

Price 
Per  100 

A 1 

Grey 

4x9 

$4.50 

A 2 

Buff 

4 x 9 

4 50 

A3 

Brown 

4x9 

4 50 

H 1 

Grey 

5Hx  10H 

5 50 

B 2 

Buff 

5K  x 10H 

5 50 

B 3 

Brown 

5S4  x 10H 

5 50 

Our  trade  tip  on  the  PURDUE 
Specialize  it  as  your  “Club  Style  Panel” 
for  your  highest  priced  School  and  Col- 
lege portrait,  3 x b to  4 x 9^. 


You  GET  THE  LATEST  in  this  line — The  Kind  that  sell  more  Pictures  at  Better  Prices. 

28 


Taprell,  Loomis  G?  Company  s Latest  Styles  in  ^Mountings 


TUDOR 


For  tipped  4x6  Black  and  White 
Buff  and  Brown 

Folder  style — 5^xllV 


T'HE  TUDOR  is  a ricli  appear- 
ing  style  at  a close  price,  made 
in  rich  color  combinations  of  stock 
with  deckled  insert  for  4x6  prints 
tipped  on.  Just  the  style  you  will 
use  for  the  quantity  staple  4x6 
tipped  portrait. 


Sample  Free. 


No. 

Color 

For  Prints 

Price 
Per  1000 

F 1 

Grey 

4x6 

$40  00 

F-2 

Buff 

4x6 

40.00 

F-3 

Brown 

4x6 

40.00 

F-l,  F-2.  F 3 size  clo.ed  5 % x 11* 


Our  trade  tip  on  the  TUDOR 

Call  it  your  UNIVERSITY 
CLASS  PORTRAIT  and  push 
it  for  the  better  class  of  college 
class  portraits. 


VAUDEVILLE 


For  School  Work — Sepia  and  lllack  and  White 
“tacked”  prints. 

Thickness 

Colors : White  and  C'epintoue. 

THE  Vaudeville,  stiff  bristol  insert  in  our 
new  rough  wove  stock.  White  and  Cepia- 
ton  cover,  extra  weight,  with  rich  rococo  bor- 
der. Very  handsome  little  folder  for  panel 
work,  in  Black  and  White  and  Sepiatone,  odd 
and  regular  sizes,  from  2x3-54  up  to  3x7. 

Sample  Free. 


Size  Insert 

Price 
per  100 

A-l 

White 

3x7 

$2.35 

A-2 

Cepiaton 

3x7 

2.35 

B-l 

White 

4x9 

2.85 

B-2 

Cepiaton 

4x9 

2.85 

The  Vaudeville  will  be  the  young  people’s 
panel.  It  is  one  of  those  rich,  plain,  flexible 
styles  that  will  stand  up  like  a heavy  card. 
You  will  find  it  a splendid  style  for  University 
portraits. 


Insist  on  seeing  OUR  COMPLETE  LINE— We  BOTH  lose  WHEN  YOU  DON’T. 

29 


Taprell,  Loomis  ^Company  s Latest  Styles  in  Mountings 


FYNTONE 

THICKNESSHWi 

7x11%  hand  made  mounts  for  “tipped”  4x6  Portraits 

Black  an<l  White,  Bull’  and  Sepia  Touch 


r | 1 HE  FYNTONE — The  rich  irregularity  of  a hand  made 
mount  for  tipped  4x6  portraits.  Extra  heavy  all  linen  rag 
stock,  water  deckle  heavy  cloth  linen  finish  with  lighter  linen 
tipped  insert.  Specially  made  for  the  highest  grade  tipped 
portraits. 

Sample  on  receipt  list  price 


No. 

Color 

For  Tones 

Size 
I nsert 

Size 

Outside 

Price 
Per  100 

F-l 

Olive  Green 

Blk.  Wht.  and  Buff 

4#x7 

7x11# 

$5 . 00 

F-2 

Swiss  Grey 

Buff,  Blk.  and  Wht. 

4#x7 

7x1 1# 

5.00 

F-3 

Salmon 

Sepia 

4#x7 

7x11# 

5.00 

TRADE  TIP  ON  THE  FYNTONE— A mounter  of 
Special  and  different  appearance  for  tipped  portraits — the 
kind  that  will  bring  the  price  when  mounted  with  high  grade 
portraits. 


DECKELTINT 


For  high  grade  tipped  portraits.  Black 
and  White,  Buff  and  Sepia. 

Thickness  — — 

'THE  DECKELTINT  is  rich  in  its  sim* 
plicity,  combining  new  shades  and  com- 
binations of  stocks  with  just  enough  orna- 
mentation to  give  finish.  The  combination 
for  Black  and  White  and  Buff  prints  is 
Etching  Grey  and  Cream  Buff,  and  Sepia 
Brown  and  Sepia  Buff  for  Sepia  tones.  The 
DECKELTINT  is  all  hand  deckled.  A 
very  rich  simple  folder  for  your  best  grade 
tipped  portrait. 

Sample  on  receipt  of  six  two-cent 
stamps 


No. 

Color 

For  Prints 

Price 
Per  100 

A- 

Grey-Cream 

4x6  or  4x7 

$ 6.50 

A-2 

Brown 

4x6  or  4x7 

6.50 

B-l 

Grey-Cream 

5x8 

7 50 

B ? 

Brown 

5x8 

7.50 

C-l 

Grey-Cream 

4x8,  4x9,  6x10, 
7x10  or  7x11 

10.00 

C-2 

Brown 

4x8,  4x9,  6x10, 
7x10  or  7x11 

10.00 

Size  Insert  Size  Outside 


A-l,  A-2 5 Hx  8 H 6Hxl2 

B-l,  B-2 6 xlO  7 xl4 

C-l,  C 2 8 x!3H  9fcxl5X 


Our  trade  tip  on  DECKELTINT 

You  can  call  it  your  “EMPIRE  STYLE 
PORTRAIT."  Tipped  portrait*  ot  high 
grade  will  bring  you  the  highest  prices. 


We  both  lose  when  the  Salesman  doesn’t  show  you  our  complete  line. 

.10 


Taprell, Loomis  flf Company  s Latest  Styles  in  ^dountings 


PALAIS 


For  full  sheet  tipped  portraits.  Black  and 
White,  Buff  and  Sepia. 

Three  colors— White,  Buff  and  Brown. 

'THE  PALAIS,  extra  weight  stock  with 
A delicate  rounded  corners,  lace  finish, 
wit’i  silk  linen  paper  protector  for  the  print. 
Design  embossed  in  gilt  in  the  center  of 
cover— very  handsome.  The  PALAIS  may 
be  used  for  full  sheet  portraits  or  you  can 
make  up  small  emergency  folders  by  the  in- 
sertion of  ordinary  sheet  stock  and  get  some 
very  pretty  effects. 


No. 

Color 

Size  Print 

Price 
Per  100 

BM  1 

White 

For  3x6  Square  print 

$2.90 

BM  2 

Buff 

For 3x6  Square  print 

2.90 

BM  3 

Brown 

For  3x6  Square  print 

2.90 

AM-1 

White 

For  4x6  Square  print 

3.00 

AM  2 

Buff 

h or 4x6  Square  print 

300 

AM  3 

Brown 

For4x6  Squareprint 

3.00 

DM  1 

White 

For 5x8  Squareprint 

3.75 

DM-2 

Buff 

For  5x8  Square  print 

3.75 

DM  3 

Brown 

For5x8  Square  print 

3.75 

OM-1 

White 

For  4x9 Square  print 

3.75 

OM-2 

Buff 

For  4x9  Square  print 

3.75 

OM-3 

Brown 

For  4x9  Square  print 

3.75 

Our  trade  tip  on  the  PALAIS 
When  you  «ee  the  PALAIS  you  will  aee 
it  la  different  in  appearance  than  any- 
thing you  have  uaed  in  a amall  folder  for 
the  full  aheet  tipped  print.  Can  be 
offered  principally  for  SCHOOL.  UNI- 
VERSITY AND  COLLEGE-EX- 
CHANGE PORTRAITS. 


CADET 


For  email  panel  tipped  prints  3x3%  up  to  3x7.  or  automobile  paper. 
Sepia  and  Black  and  White  tones. 


THE  Cadet,  entirely  new  style  for  panel  tipped  print.  A 
one-piece  folder — delicately  tinted  in  two  colors  on  the 
extreme  edges — enclosed  in  a wallet  of  harmonious  shades. 
Embossed  with  delicate  line  effect  on  the  extreme  edge  with 
embossed  wreath. 

The  Cadet  is  an  absolutely  new  style  for  the  “tipped  on’’ 
panel  prints  from  2x3%  up  to  3x7. 

Sample  Free. 


No. 

For  Prints 

Size  Wallet 

Price  1000 

A-l 

% Panel  Cabinet 

2%x6% 

$28.00 

A-2 

x/i  Panel  Cabinet 

2%x6% 

28.00 

B-l 

2x3%  to  3x7 

3%x8% 

35.00 

B-2 

2x3%  to  3x7 

3%x  8% 

35.00 

“What’s  the  use”  of  making  your  smaller  than  Cabinet  prints 
for  "nothing?”  The  cadet  will  bring  a good  price  for  this  class 
of  print  easier  than  a low  price  on  any  ordinary  style — use  the 
style  that  will  make  a big  hit  with  the  smart  young  folks — 
see  it. 


Special  Album  for  Classes  and  Groups.  You  need  it.  Page  11. 


31 


Taprell,  Loomis  Company  s Latest  Styles  in  Mountings 


SENIOR- CLASS 


Thickness 


Flexible  Panel  style  for  odd  or  regsulur 
size  “tipped”  prints.  For  Panels  2x6  up 
to  4x0  and  5x8,  Sepia,  Buff  and  Black 
and  White. 

SENIOR-CLASS  is  a style  for  Col- 
lege, University  and  School  por- 
traits— flexible  stock,  extra  heavy  folder, 
lined  inside  and  out  in  appropriate  tones. 
Note  in  cut  that  edge  of  flap  comes  to 
center,  giving  the  folder  a neat  finished 
appearance.  Regular  and  odd  size  prints 
can  be  used  from  y2  Cabinet  up  to  5x8 
and  4x9  any  tone. 


No. 

Size  Prints 

Color 

Size 

Card 

Price 

per 

1000 

A-l 

2x5 !4,  2x6,254x7 

Grey 

3 x 7-4 

$21.00 

A-2 

2x5}4,  2x6,254x7 

Drown 

3 x 7 J4 

21.00 

A-3 

2x554,  2x6,254x7 

Buff 

3 x 7 J4 

21.00 

K-l 

2x6,  3x7,  3x8 

Grey 

4x9 

25.00 

B-2 

2x6,  3x7,  3x8 

Brown 

4x9 

25.00 

B-3 

2x6,  3x7,  3x8 

Buff 

ax9 

25  00 

C-l 

3x7,  Cabt.,  5x8,  4x9 

Grey 

544x1054 

30.00 

C-2 

3x7,  Cabt.,  5x8,  4x9 

Brown 

544x1054 

30  00 

C-3 

3x7.  C nbt..  5x8,  4x9 

Buff 

534x1054 

30  00 

THE  ADVANTAGES  IN  THE  SENIOR  CLASS. 

Finished  and  lined  both  sides — best  value  for  money — you  can  use  it  for  two  portraits  equal- 
ly as  well  as  single — best  style  ever  designed  for  panel  tipped  prints — is  particularly  right  for  Uni- 
versity portraits. 


PROM 


A (rood  University  Style.  For  tipped 
2x6,  2x5*4,  3*4  and  *4  Cabinet  or  4x6. 
Just  tip  print  in  side  or  top  of  folio. 
For  Black  and  White,  Buff  or  Sepia 
Prints. 

THE  PROM — a rich  little  folder 
for  School  and  University  work 
at  a moderate  price.  Extra  weight 
stock,  deckled  all  around,  delicate 
lace  finish,  with  an  embossed  Gre- 
cian figure  in  relief — lines  on  insert 
and  opposite  print.  A finished  folder 
in  one  piece. 

Sample  mailed  free. 


No. 

Color 

For  Prints 

Size 

Outside 

Price 
per  1000 

A1 

English 

2x6  or  2x554 

254x6% 

$13.00 

A-2 

Buff 

2x6  or  2x5% 

254x6% 

13.00 

A-3 

Golden 

2x6  or  2x5H 

254x6% 

13.00 

E-l 

English 

3x4  or  lA  Cabt. 

354x444 

13.00 

E-2 

Buff 

3x4  or  H Cabt. 

3'4  x4\ 

13.00 

E-3 

Golden 

3x4  or  H Cabt. 

354x4% 

13.00 

Don’t  fail  to  read  Classified  Index,  page  3.  Gives  you  Key  to  Contents. 

.12 


T aprell,  Loomis  (^Company  s Latest  Styles  in  Mountings 


ZEL  PORTRAIT 


Specially  designed  for  portraits  on  Zelta  paper.  For  tipped  work. 


THE  ZEL  PORTRAIT  style  is 
made  of  the  finest  grade  of  all 
rag  stock,  double  weight,  cloth  fin- 
ish, hand  deckled.  It  has  the  ap- 
pearance and  feel  of  quality.  The 
lines  on  cover  and  insert  add  the 
finishing  touch  and  make  it  a spe- 
cially desirable  folder  for  the  new 
Zelta  paper.  Made  in  new  shades 
of  Brown  and  Buff  stocks  appro- 
priate for  tones  on  Zelta. 

Sample  on  receipt  of  six  one- 
cent  stamps. 


No. 

Color 

For 

Print 

Size 

Outside 

Price 
per  100 

A-l 

Buff 

4x6 

54 

x 84 

$5.00 

A -2 

Brown 

4x6 

54 

x 84 

5.00 

B-l 

Buff 

5x8 

6 

x 94 

6 00 

B-2 

Brown 

5x8 

6 

x 94 

6 00 

Cl 

Buff 

6 x 10 

7 

X 114 

8 00 

C-2 

Brown 

6 x 10 

7 

x 114 

8 00 

OUR  TRADE  TIP  ON  THE 
ZEL-PORTRAIT.  Gives  you  a 
special  mounter  made  specially  for 
Zelta  portraits,  that  you  can  place 
in  a class  by  itself  and  GET  THE 
PRICE  FOR. 


Thickness 


THE  DARTMOUTH 


For  of  4 x 6 Double  Weight  Prints,  Square  and  Oval. 
Black  and  White,  Buff  and  Sepia  Prints,  SJ4  x 10%  ins. 

Thickness 

THE  DARTMOUTH  STYLE— Print  goes 
under  top  insert  and  is  tipped  down  or 
left  loose  as  taste  suggests.  A very  hand- 
some design  in  beautiful  shades  of  cloth  fin- 
ished stocks.  The  design  is  a delicate  torn 
parchment  effect  in  color  with  seal  ribbon  and 
narrow  edging  next  print  in  a darker  tone. 
Embossed  and  cut  out  opening  deckled.  For 
Black  and  White,  Buff  and  Sepia  prints. 

Sample  Free. 


No. 

Color 

For  Prints 

Size  Outside 

Price 
Per  1000 

E-l 

White 

4 of  4x6  Square 

54x104 

$32.50 

E-2 

Buff 

4 of  4x6  Square 

54x104 

32  50 

E-3 

Sepia 

4 of  4x6  Square 

54x104 

32  50 

B-l 

White 

4 of  4x6  Oval 

54x104 

32  50 

B-2 

Buff 

x/2  of  4x6  Oval 

54x104 

54x104 

32  50 

B-3 

Sepia 

l/2  of  4x6  Oval 

32 . 50 

OUR  TRADE  TIP  ON  THE  DART- 
MOUTH. Takes  less  paper  than  post-cards 
— will  bring  DOUBLE  the  price.  For  three- 
quarter  prints.  You  cut  two  out  of  4x6 
paper.  BETTER  than  Post-Cards.  A first 
class  University  and  young  folks  style. 


Special  Studio  Albums — for  showing  your  Grades  to  Customers.  Pages  8 to  10. 


33 


Taprell,  Loomis  {^Company  s Latest  Styles  inMountings 


VENETIAN 


A New  Idea  in  a Mounter.  Combines  simple  richness  with  practicability. 

Thickness  oe  Stock 


For  High  Class  Portrait*  ou  double  weight  paper — ali  tone*. 

THE  VENETIAN — A hand  made  folder  with  a two  color  mat  effect  in  extra  weights 
of  high  grade  cloth  finish  stocks.  A style  that  will  please  you  for  your  best  priced 
Portraits  on  double  weight  paper,  because  of  its  simple  richness.  The  Venetian 
does  not  give  you  bulk,  but  it  does  give  you  the  best  quality  of  stocks  with  just  the 
touch  of  hand  ornamentation  to  give  it  first  choice  in  your  list  of  proper  mounters 
for  your  Portraits  of  quality.  The  cover  is  extra  weight  rag,  hand  deckled  and  tooled, 
the  inserts  or  mat  part  is  same  quality  and  give  to 
the  Portrait  that  complete  matted  effect  now  al- 
most entirely  lacking  in  the  ordinary  “Slip-in” 
style.  The  Venetian  is  made  in  beautiful  com- 
bination of  colors,  and  it  will  pay  you  to  insist 
on  seeing  it  in  all  colors  and  sizes. 


No. 


Color 


For  Tones 


For 

Prints 


Size 

Out. 


Price 

Per 

100 


AM-1 

AM-2 
AM -3 

DM-1 

DM-2 
DM -3 
EM 

EM-2 
EM -3 
IM-1 


Olive 

Sepia  Buff 

Brown 

Olive 

Sepia  Buff 

Brown 

Olive 

Sepia  Buff 

Brown 

Olive 


IM-2  Sepia  Buff 
IM-3  Brown 


Buff.  Blk. 

& Wht. 
Sepia 
Sepia 
Buff.  Blk. 

& Wht. 
Sepia 
Sepia 
Buff.  Blk. 

& Wht. 
Sepia 
Sepia 
Buff.  Blk. 

& Wht. 
Sepia 
Sepia 


4x  6 sq. 

4x  6 sq. 
4x  6 sq. 

|Sx  8 sq 
5x  8 sq. 
5x  8 sq. 

6x 1 0 sq . 
6x10  sq. 
6x10  sq. 

8x10  sq. 
8x  1 0 sq 
8x10  sq 


5jx  85 

SJx  8} 
SJx  8J 

61x105 
6}x  1 0j 
61xl0| 

75x131 

75x13} 

75x13} 

9}xl3} 
9}xl 3} 
91x13; 


S6  00 


8.00 

8.00 

8.00 

10.00 

10.00 

10.00 

12.50 
12.50 
1 2 50 


Sample  on  receipt  list  price. 


TRADE  TIP  ON  THE  VENETIAN.  Give  it  THE  Choice  for  your  best  grade  double  weight  Insllp 
Portraits.  Whyt  Because  it  is  richer,  different  than  any  other  style  on  the  market — has  the  soft  feel 
of  quality,  yet  holds  the  print  firmly  and  in  place.  A Mounter  for  Portraits  that  will  appeal  to  your 
bent  elans  of  patrons. 


MATONE 


7 x 12  inches  for  4x6  Oval  and  Square  prints.  Black  and 
White,  Buff  and  Sepia  tones.  Print  is  slipped  in  under 
the  flap. 


Thickness  of  each 

'THE  MATONE  is  one  of  our  latest  styles  for  the  slip-in 
or  matted  print.  It  is  different  than  any  other  mount  in  its 
class,  for  the  reason  that  the  flap  is  of  extra  weight  bristol,  as 
well  as  the  base  card,  thus  insuring  sufficient  weight  to  keep 
prints  thoroughly  flat.  Besides  that,  it  is  7 x 12  inches  outside, 
which  gives  to  a 4 x 6 print  more  of  a panel  effect,  making  it 
altogether  more  desirable  than  the  7x11  card  in  the  same  class. 
It  is  very  rich  in  appearance — the  outside  flap  in  a heavy  bark 
pattern,  plate  sunk  with  tinted  border  and  duplex  line  around 
the  print,  both  the  base  and  top  card  being  in  harmonious  shades 
with  the  tones  of  the  different  prints. 

Sample  on  receipt  of  five  one-cent  stamps 


No. 

Color 

Size  Print 

Size  Outside 

1 Price  Per  100 

CW-l 

White 

4x6  Oval 

7 x 12 

$4  75 

CW-2 

Buff 

4x6  Oval 

7 x 12 

4.75 

CW-3 

Brown 

4x6  Oval 

7 x 12 

4.75 

FW-1 

White 

4x6  Square 

7 x 12 

| 4.75 

FW-2 

Buff 

4x6  Square 

7 x 12 

4.75 

FW-3 

Brown 

4x6  Square 

7x1? 

4.75 

Our  trade  tip  on  the  MATONE 
Show  this  first  for  your  good  grade  of  portraits  before 
you  show  the  7x11.  A very  small  increase  in  price  per 
dozen  will  entirely  cover  the  difference  in  cost.  Prints  in 
the  MATONE  easily  look  25 % greater  value  than  those 
put  out  on  the  7x11  card.  Remember,  this  is  7 x 12. 


You  can  get  your  share  of  the  Holiday  money — Leather  novelties  pages  11  to  17. 

34 


Taprell,  Loomis  {^Company  s Latest  Styles  in  Mountings 


WELLESLEY 

For  Yz  4x6  or  Ye,  prints. 

A 434x7  K Folder.  Inslip  style. 

THICKN  FSS 

ninck  and  White,  Hull’  and  Sepia  Tones 

THE  WELLESLEY,  a very  beautiful 
folder  for  3x4  prints  in  Inslip  style. 
The  insert  of  extra  Bristol  weight  is 
tinted  and  embossed  in  a rich  draped  de- 
sign with  double  weight  cover,  moire 
cloth  pattern  with  rich  laced  two  color 
border.  A very  rich  style  for  the  good 
grade  Class  and  University  Portrait. 


Sample  on  receipt  of  four  one  cent 
stamps 


No. 

Color 

For 

Tones 

For 

Prints 

Size 

Outside 

Price 

Per 

100 

B-l 

Grey 

Bile. 

& VVht. 

>iof4x6oval 

4Kx7  y. 

$3.50 

B-2 

Buff 

Buff  & 

Sepia 

>4of4x6oval 

4Kx7  'A 

3.50 

B-3 

Brown 

Sepia 

>2of4x6oval 

VAxl'A 

3.50 

E-l 

Grey 

Bile. 

& Wht. 

yjof4x6sq. 

VAxl'A 

3.50 

E-2 

Buff 

Buff  & 

Sepia 

Kof4x6sq. 

iAxl'A 

3 50 

F.-3 

Brown 

Sepia 

j4of4x6sq. 

4Kx7  K 

3 . 50 

TRADE  TIP  ON  THE  WELLES- 
LEY— Put  out  a special  Fall  grade  in  a 
3x4  Portrait  on  the  Wellesley.  Give  it  the 
name  of  the  local  popular  School  or 
College.  For  instance,  the  “Wellesley 
Autograph  Exchange  Portrait.” 


VIGNETTE 


For  Slip-In  Prints,  Black  and  White,  Buff  and 
Sepia,  Diamond  and  Circle  Shape. 

Thickness  of  insert 

'T'HE  VIGNETTE  gives  you  something  entirely 
new  in  a style  for  small  pictures  with  no  trouble 
of  trimming  prints.  It  is  3j4  x 9 outside  and  the 
openings  are  lor  a 2 1/2  inch  Circle  and  Diamond  shape. 
The  insert  is  heavy  stock  which  can  be  pasted  down 
or  left  loose  and  the  print  tipped  underneath,  which- 
ever taste  dictates;  handsome  wreath  design  with 
darker  tint  coming  next  the  print.  Cover  of  extra 
weight  stock  lined  in  relief. 


No. 

Color 

Size  Opening 

Size 

Outside 

Price 
Per  1000 

A-l 

Grey 

254  inch  Circle  opening 

3%  18  'A 

$30.00 

A-2 

Buff 

254  inch  Circle  opening 

3 H x 8 'A 

30  OC 

A-3 

Brown 

254  inch  Circle  opening 

3 X x8H 

30.00 

B-l 

Grey 

254x354  Diamond  shape 

3'A  x8H 

30.00 

opening 

3'A  x8H 

B-2 

Buff 

254x3i4  Diamond  shape 

30.00 

opening 

H 

30 

B-3 

Brown 

254  x3i4  Diamond  shape 

30.00 

opening 

Our  trade  tip  on  the  VIGNETTE 


This  will  make  a hit  for  the  YOUNG  FRIENDS’  EX- 
CHANGE PORTRAIT.  It  only  takes  half  of  a 4x6  print 
and  will  not  make  it  necessary  for  you  to  put  your  smaller 
work  on  a post  card  basis.  Your  increase  in  price  will  nor 
only  cover  the  cost  of  this  very  beautiful  little  holiday  nov- 
elty, but  will  cover  the  cost  of  your  plates  and  paper  as  wel1 
»nd  satisfy  your  customers  better. 


Special  advertising  matter  FOR  YOU — below  cost — Read  about  it — Pages  5,  6,  7. 

35 


T aprell,  Loomis  {^Company  s Latest  Styles  m Mountings 


s 


THE  PARISIAN 


Thickness  of  Stocks  _ _ — 

Ulaok,  White,  It  11 IV  and  Sepia  Printn. 

7x12  inch  mount  for  4x6  print,  slipped  under  top  flap. 

THE  PARISIAN  in  rich  dark  Olive  Marble  for  Buff  and 
Black  and  White  tones  and  light  Sepia  Marble  for 
Vignetted  or  Solid  Toned  Sepia  Prints.  Made  out  of  extra 
weight  stocks  on  both  flap  and  base  card  with  double  plate 
sunk  effect  etched  tinted  irregular  line  border.  A very  hand- 
some style  for  4x6  Portraits  in  both  square  and  oval  openings. 

Sample  on  receipt  of  5 one  cent  stamps. 


No. 

Color 

For  Portraits 

For  Tones 

Size 

Outside 

Per 

100 

FW-1 

Olive  Marble 

4x6  sq. 

Buff.  & Blk.  & Wh. 

7x12 

$5 . 00 

FW-2 

Sepia  Marble 

4x6  sq. 

Sepia 

7x12 

5 . 00 

CW-1 

Olive  Marble 

4x6  oval 

Buff.  & Blk.  & Wh. 

7x12 

S . 00 

CW-2 

Sepia  Marble 

4x6  oval 

Sepia 

7x12 

5.00 

TRADE  TIP  ON  THE  PARISIAN — A different,  better-looking  style  for  the  double  weight  4x6 
Portrait — will  SUSTAIN  your  GOOD  PRICED  staple  4x6  grade  this  Fall. 


THE  SEXTETTE 


Slip-in  Cabinet  and  4x6  double  weight  prints.  White- 
Grey,  Buff-Olive,  Sepia-Brown. 

Thickness  of  Top  Insert  «=— 

HE  SEXTETTE— tor  Cabinet  and  4x6 
groups.  Slip-in  style — print  goes  under  top  in- 
sert. Very  artistic,  with  irregular  canopy  deckled 
line  next  print  and  line  all  around  }4-inch  from 
edge  of  top  card.  The  opening  is  straight  edged 
on  top  and  sides  with  deckled  base — very  artis- 
tic, and  in  combinations  of  stocks  for  Black  and 
White,  Buff  and  Sepia  toned  prints. 


Sample  on  receipt  of  four  one-cent  stamps. 


No. 

Color 

For  Prints 

Size  Outside 

Price 
per  1000 

F-l 

Grey 

Cabinet  Square 

7‘4x7?4 

$32  50 

F-2 

Olive 

Cabinet  Square 

7‘4x7% 

32.50 

F-3 

Brown 

Cabinet  Square 

7'4x7^ 

32  50 

FW-1 

Grey 

4x6  Square 

7‘4x8‘4 

35.00 

FW-2 

Olive 

4x6  Square 

7l/^x8V^ 

35.00 

FW-3 

Brown 

4x6  Square 

711x814 

35.00 

OUR  TRADE  TIP  ON  THE  SEXTETTE.  This  style  is  a money  maker  for  Baby  and  Chil- 
dren’s photos.  Made  horizontal  instead  of  upright.  Good  style  for  class  groups. 


They’ll  win  dollars  for  you  this  Fall.  Our  Special  Sample  Offers.  Front  page. 


Taprell, Loomis  ©'Company  s Latest  Styles  inMountings 


MORESQUE 

Slip-in  Folder  for  4x6  and  5x7  Prints 


THE  MOItESUUE  Slip-in  style  for  double 
weight  paper,  4x6,  5x7.  Extra  weight  cover  and 
jnsert  tinted  in  delicate  shades  with  just  enough 
"design”  to  give  the  effect  of  simple  richness.  Fly 
leaf  of  hand  linished  linen  paper.  The  extra  weight 
cover  has  our  special  extra  crash  finish  stock  with 
carved  relief  ornament  in  upper  left  corner.  The 
Moresque  is  a very  high  class  slip-in  folder  style  at 
a medium  price — for  4x6  and  5x7  Portraits  with 
oval  and  square  openings.  Black,  White,  Buff  and 
Sepia  tones. 

Sample  on  receipt  of  Mix  one  cent  stninpN. 


No. 

Color 

For 

Prints 

For 

Tones 

Size 

Folder 

Prire 

100 

FW-1 

Swiss  Grey 

4x6  sq. 

Buff  or  Blk. 

7x11 

$5  50 

& Wht. 

FW-2 

Buff 

4x6  sq. 

Buff  or  Blk. 

& Wht. 

7x11 

5.51 

FW-3 

Brown 

4x6  sq. 

Sepia 

7x11 

5.50 

CW-1 

Swiss  Grey' 

4x6  oval 

Buff  or  Blk. 

& Wht. 

7x1 1 

5.50 

CW-2 

Buff 

4x6  oval 

Buff  or  Blk. 

& Wht. 

7x1 1 

5.50 

CW-3 

Brown 

4x6  oval 

Sepia 

7x1 1 

5 5J 

M-I 

Swiss  Grey 

5x7  sq. 

Buff  or  Blk. 

& Wht. 

7x12 

7 50 

M-2 

Buff 

5x7  sq. 

Buff  or  Blk. 

& Wht. 

7x12 

7.50 

M-3 

Brown 

5x7  sq. 

Sepia 

7x12 

7,5  0 

OiM-1 

Swiss  Grey 

5x7  oval 

Buff  or  Blk. 

& Wht. 

7x12 

7.50 

OM-2 

Buff 

5x7  oval 

Buff  or  Blk. 

& Wht. 

7x12 

7.50 

OM-3 

Brown 

5x7  oval 

Sepia 

7x12 

7 50 

Illnck,  White,  null'  anil  Sepia  I’rintN. 

Thickness  of  Insert 


TRADE  TIP  ON  THE  MORESQUE 

1st.  The  4x6  size  to  run  in  connection  with  the  Inaugural  on  bottom  of  this  page.  Gives  your 
customer  a choice  for  the  4x6  slip-in  portrait. 

2nd.  Feature  the  5x7  Portrait  for  your  GOOD  GRADE  FALL  STAPLE.  The  price  of  the  M 
and  OM  Moresque  enables  you  to  make  a “killing”  on  a HIGHER  priced  range. 


THE  INAUGURAL 


6*4x11  “sllp-in”  folder  for  4x6  prints, 
doable  weight.  Black  and  White, 
Buff,  Sepia. 

Thickness  of  Insert  — — — 

THE  INAUGURAL— 6^x11  inches 
outside.  Rich  French  lace  finish 
in  cover  and  insert.  Made  of  heavy 
weight  bristol  stock  with  tinted  and 
embossed  design  next  print  and  hand- 
some relief  ornament  on  flap.  A dif- 
ferent looking  slip-in  folder  in  Grey, 
Buff  and  Brown  that  will  keep  the 
print  flat. 

Sample  postpaid  on  receipt  of  five 
one-cent  stamps. 


No. 

Color 

For  Prints 

Size 

Outside 

Price 
per  100 

FW-1 

Grey 

4x6  Square 

6^x11 

*5  00 

FW-2 

Buff 

4x6  Square 

6%xl  1 

5.00 

FW-3 

Brown 

4x6  Square 

65«xll 

5.00 

CW.l 

Grey 

4x6  Oval 

frlixll 

5 00 

CW-2 

Buff 

4x6  Oval 

6^x11 

5 00 

CW-3 

Brown 

4x6  Oval 

6-q.xi  1 

5 00 

OUR  TRADE  TIP  ON  THE 
INAUGURAL.  It  has  the  new  look 
that  spells  PROSPERITY  for  your 
staple  trade.  A first-class  style  for 
general  portrait  work. 


YOUR  Art  Calendar — SPECIALLY  DESIGNED  for  YOU — Read  about  it — page  4. 

37 


Taprell,  Loomis  & Company  s Latest  Styles  in  Mountings 


WEST  POINT 


Thickness  of  Stock 

For  3x6  Panel  Print  (Slip-in) 

■ Hack  nml  \\  hi  to,  Hull'  ami  Sepia  Touch. 

5^x103^4  inches 

r I ' HE  WEST  POINT — -A  smart  looking  “slip-in”  style  that  will 
make  your  3x6  Portrait  a better  seller  and  average  a higher 
price.  Rich  tinted  inlaid  design  in  colors  to  match  the  different 
shades  of  white-grey,  Swiss-buff  and  Brown-Sepia.  Extra  weight 
cloth  finish  stocks  and  base  and  top. 

Sample  on  receipt  of  four  one  cent  stamps. 


No. 

Color 

For 

Prints 

For  Tones 

Size 

Outside 

Price 
Per  100 

c;-i 

White-Grey 

3x6 

Black  and  White  Prints 

5 J6x103<4 

S3. 75 

G-2 

Swiss- Buff 

3x6 

Buff,  Black  anil  White 

5)-«xl  OK 

3.75 

G-3 

Brown-Sepia 

3x6 

Sepia 

5Hxl0^i 

3.75 

TRADE  TIP  ON  THE  WEST  POINT — Give  it  the  name  of 
your  popular  local  College,  University  or  School — make  it  a class 
exchange  autograph  Portrait.  The  West  Point  is  the  latest,  newest 
style  for  a 3x6  inslip  print  and  you  want  to  INSIST  on  seeing  it. 
One  size.  3 COLOR  COMBINATIONS. 


BILOXI 


For  “slip-in”  3x4  and  3x6  prints.  Black 
and  White,  Buff,  Sepia.  Prints  matted 
down. 

Thickness 

'THE  BILOXI  — very  attractive  style  for 
A smaller  than  Cabinet  prints.  The  flap  is  lace 
finish,  artistic  border  design,  embossed,  enclosed 
in  extra  weight  cover,  silk  finish  and  delicately 
lined  on  the  edge.  Note  in  the  sizes  given  that 
the  BILOXI  is  in  panel  shape,  different  than  we 
have  offered  you  in  a folio  for  matted  or  slip-in 
3x4  and  3x6  prints.  It  is  a very  rich  simple 
design  and  is  proving  a very  popular  style  for 
University,  School  and  general  work.  Made  in 
three  solid  colors  — Light  Grey,  Light  Cream  and 
Light  Brown. 

Sample  Free 


No. 

Color 

Size  Print 

Price 
Per  1000 

B 1 

Grey 

Vz  of  4 x 6 Oval 

$35  00 

B-2 

Buff 

W of  4 x 6 Oval 

35.00 

B-3 

Brown 

H of  4 x 6 Oval 

35.00 

El 

Grey 

% of  4 x 6 Square 

35.00 

E-2 

Buff 

H of  4 x 6 Square 

35.00 

E-3 

Brown 

H of  4 x 6 Square 

35.00 

G-l 

Grey 

3x6  Square 

37.50 

G-2 

Buff 

3x6  Square 

37.50 

G-3 

Brown 

3x6  Square 

37.50 

B l,  B-2,  B-3,  E-l,  E-2,  E-3,  size  outside  4 %x9H 
G-l,  G-2,  G-3,  size  outside  4Hxl0*i 


Our  trade  tip  on  tha  BILOXI.  More  profit 
TO  YOU  io  pushing  portraits  in  a style  like 
BILOXI  than  post  cards.  Will  bring  better 
prices  and  sell  as  fast  as  the  less  profitable 
post  card— customers  better  satisfied  too. 


You  GET  THE  LATEST  in  this  line — The  Kind  that  sell  more  Pictures  at  Better  Prices. 

38 


T aprell,  Loomis  ^Company  s Latest  Styles  in  Mountings 


NANTASKET 

Thickness  of  Stock  ■ 

A 7x11  Slip-in  Mount  for  Cabt.  and  4x6  Square,  Double 
Weight. 

Illnck  ami  White,  IlufY  and  Sepia  Print**. 

r | ’HE  NANTASKET — A 7x11  “Slip-in”  mount  for  4x6 
-*■  and  cabinet  square  double  weight  prints.  At  a low 
price.  Rich  finish  border  on  base  with  two  finish  extra 
weight  top  insert,  with  tinted  deckle  border.  A first  class 
mounter.  All  brown,  all  Swiss  grey  and  light  and  dark 


grey. 

Sample  on  receipt  of  4 one  cent  stamps. 


No. 

Color 

Tones 

Per 

1000 

F-l 

Grey,  dark  grey 

Black  & White 

Cabt.  square 

$35 . 00 

F-2 

Swiss  grey 

Buff  and  Blk.&Wht. 

Cabt.  square 

35 . 00 

F-3 

Brown 

Sepia 

Cabt.  square 

35  00 

FW-I 

Grey,  dark  grey 

Black  & White 

4x6  square 

35  00 

FVV-2 

Swiss  grey 

Buff  and  Blk.&Wht. 

4x6  square 

35  00 

FW-3 

Brown 

Sepia 

4x6  square 

35 . 00 

TRADE  TIP  ON  THE  NANTASKET— Designed 
specially  to  take  care  of  the  cabinet  and  4x6  portrait.  All 
tones  that  you  put  out  to  take  care  of  the  Staple  Portrait 
that  you  sell  WITHOUT  a folder.  YOUR  POPULAR 
PRICED  STAPLE. 


THE  CORNELL 

T HICKNESS 


For  one-liul f 4x0  »<iunre  anil  oval,  Sepia,  Butt  ami  Dlnck  anil  White. 
THE  SLIP-1X  STYLE. 


Sample  Free. 


No. 

Color 

For  Prints 

Size 

Outside 

Per 

100 

EE-1 

White 

A of  4x6  Square 

4Ax6A 

$3.25 

EE-2 

Buff 

Yi  of  4x6  Square 

414x634 

3.25 

EE-3 

Brown 

J4  of  4x6  Square 

414x634 

3.25 

BP.  1 

White 

'A  of  4x6  Oval 

414x634 

3.25 

Hi:  2 

Buff 

Y2  of  4x6  Oval 

414x634 

3.25 

Bit  3 

Brown 

Y2  of  4x6  Oval 

414x614 

3 25 

The  Cornell  is  a style  that  will  “cinch”  the  order  at  a good  price.  It  has  character  and  tone 
to  it  and  will  be  found  particularly  desirable  for  the  College  and  University  class  portrait.  Don’t 
fail  to  see  it. 


THE  CORNELL  is  one  of  our 

very  latest  styles  for  the 
smaller  than  Cabinet  but  larger 
than  one-half  Cabinet  print.  The 
regular  old  style  one-half  Cabinet 
has  suffered  in  comparison  with 
the  post-card  print,  but  in  the  Cor- 
nell you  get  something  that  will 
put  your  one-half  size  print  above 
the  competitive  class.  The  folder  is 
a rich  hammered  bar  effect  with  or- 
nament in  enamel  color  in  upper 
left-hand  corner.  The  insert  has  a 
beautiful  delicate  hemstitch  design 
around  opening  at  edge  of  print, 
with  line  on  extreme  edge.  In 
place  of  the  old  time  tissue  there 
is  a fly  leaf  of  the  same  linen  stock 
as  cover,  which  not  only  protects 
the  print  but  adds  tone  and  beauty 
to  the  mounter. 


39 


Taprell,  Loomis  Company  s Latest  Styles  m Mountings 


No. 

Color 

For 

Tones 

For 

Portraits 

Siz* 
Outs  de 

Per  100 

A-l 

Grey 

Blk.&Wh. 

11x14  prt. 

Vertical 

$25.00 

A-2 

Buff 

Buff 

11x14  prt. 

Veriical 

18’-4'x17?4 

25.00 

A-3 

Brown 

Sepia 

1 1x14  prt 

Vertical 

1 S 1 j x 1 7 

25.00 

U-l 

Grey 

Blk.&Wh. 

11x14  prt. 

Horizontal 

!4x20M 

25  00 

B-2 

Buff 

Buff 

1 1x14  prt. 

Horizontal 

14x20 '/, 

25  00 

B-3 

Brown 

Sepia 

11x14  prt . 

Horizontal 

1 4x2024 

25.00 

TRADE  TIP  ON  THE  MEDLAR— You  can 
show  your  customers  that  they  are  getting  a 
MATTED  picture  ALREADY  for  fram- 
ing. Besides  it  suggests  a frame.  Insist  on  the 
salesman  showing  you  samples  of  the  Medlar. 
Three  colors,  two  styles. 


MEDLAR 


Slip-in  for  11x14  regular  double  weight  Portraits  or  Enlargements. 

Thickness 

Upright  and  Horizontal. 

THE  MEDLAR  Style  for  the  11x14  print  or  enlargement  where 
you  slip  the  print  under  flap.  A matted  style  that  suggests  a 
frame.  Made  of  extra  weight  Bristol  Stocks  in  rich  fabric  finishes. 
Opening  in  cut-out  is  10*4X13J4-  Note  that  the  Medlar  is  MADE 
FOR  HORIZONTAL  AND  VERTICAL  PORTRAITS  AND 
GROUPS. 


Sample  too  large  to  mail. 


TYREE 


No. 

Color 

For  Prints 

Size  Outside 

Price  Per  100 

Al 

Etching  Grey 

5x8 

m % u* 

$17.50 

A-2 

Brown 

5 x 8 

8^  X 14* 

17.50 

B-l 

Etching  Grey 

6 x 10 

9%  x 17* 

20  00 

B-2 

Brown 

6 x 10 

9%  x 17* 

20.00 

C-l 

Etching  Grey 

8 x 10 

12  i 19* 

23.50 

C-2 

Brown 

8 x 10 

12  x 19* 

23.50 

U-l 

Etching  Grey 

7 x 11 

11  x 19* 

22.50 

D-2 

Brown 

7x11 

11  x 19* 

22.50 

Holds  the  print  flat.  Sold  complete 
with  mounter  and  folder  case. 
For  slip-in  large  size  sheet  portraits. 
Black  and  White,  Buff  and  Sepia. 

Thickness  of  insekiB^HH 

'THE  TYREE  is  particularly 
appropriate  for  large  sheet 
prints  which  are  tipped  at  the 
top  with  paste  and  fastened  in 
under  the  flap,  which  is  pasted 
down  or  left  loose  as  taste  dic- 
tates. The  TYREE  is  made  in 
beautiful  proportions,  three 
shades  of  stock  in  each  combin- 
ation, which  gives  a harmony  of 
color  contrast  found  in  no  other 
mounter.  With  each  is  a hand- 
some Folder  Case  in  heavy  lin- 
en rag  stock,  which  adds  value 
to  the  mounter,  as  well  as  a pro- 
tector for  the  print.  The  A-l, 
B-l,  C-l  and  D-l  are  for  either 
Black  and  White  or  Buff  prints; 
the  A-2,  B-2,  C-2  and  D-2  for 
all  Sepia  tones.  For  square 
prints  only. 

Sample  of  smallest  size  on  receipt  of 
six  iwo-cent  stamps 
Our  trade  tip  on  the 

TYREE 

For  Your  best  grade  of  sheet  por- 
traits— will  bring  the  best  prices. 


We  both  lose  when  the  Salesman  doesn’t  show  you  our  complete  line. 


40 


Taprell,  Loomis  GfCompany  s Latest  Styles  in  Mountings 


ATHENS 

Thickness 

A 7x11  Slip-in  Style  for  4x6  Double  Weight  Prints. 

Black  nml  White.  Buff  and  Sepia  Tones. 

THE  ATHENS — 7x11  inches  for  4x6  prints.  New, 
different,  artistic,  gives  the  portrait  the  arch  top 
double  mat  effect  with  the  combination  of  stocks  ar- 
ranged to  give  the  RIGHT  effect  to  prints  Vignetted  or 
solid.  The  stocks  are  extra  weight  in  rich  cloth  fin- 
ishes, delicately  lined.  Prints  are  slipped  under  both 
flaps,  which  are  left  loose  or  fastened  down  with  a 
touch  of  paste. 

Sample  on  receipt  of  five  one  cent  stamps. 


No. 

Color 

For  Tones 

For 

Prints 

Size 

Outside 

Per 

100 

FW-1 

FW-2 

FW.-3 

Grey  combination 
Buff  combination 
Brown  combination 

Blk.  & Wht. 

Buff.  Blk.  & Wht. 
Sepia 

4x6 

4x6 

4x6 

7x11 

7x11 

7x11 

$4.75 

4.75 

4.75 

TRADE  TIP  ON  THE  ATHENS— Feature  it  for 
your  Special  Fall  4x6  inslip  double  mount  portrait. 
Looks  different  than  any  other  Inslip  style  offered,  and 
will  bring  a good  price.  A good  style  to  suggest  for 
Holiday  Gift  Portraits. 


THE  NURSERY 

A Special  Style  for  Children’s  Portraits. 

For  4x6  Double  Weight  Paper.  4x6  Square  and  Oval  Openings.  Black  and  White,  Buff  and  Sepia  Prints.  6x9  Folder 

for  “Slip-in”  Prints. 


Thickness  of  Insert 


THE  NURSERY  is  a very  beautiful  style  for 
Babies’  and  Children’s  portraits.  It  is  made 
all  White,  all  Brown  and  all  Buff.  On  the 
cover  is  embossed  a beautiful  art  head  of  a child. 
The  fly  leaf  is  of  extra  quality  paper  with  the 
words  “Story  of  Baby”  and  “Age”  tinted  in  del- 
icate color  witn  space  below  for  parents  to  write 
remarks  or  a letter  to  friends.  The  flap  with  open- 
ing in  4x6  Square  or  Oval  is  beautifully  embel- 
lished with  a border  in  tinted  enamel  harmonious 
with  shade  of  stock  and  portrait  used.  It  is  the 
most  beautiful  and  artistic  folder  ever  designed 
for  Children’s  portraits. 

Sample  mailed  on  receipt  of  six  one  cent 
stamps. 


No. 

Color 

For  Print 

Size 

Outside 

Price 
Per  1000 

FW-1 

White 

4x6  Square 

6x9 

$55  00 

FW-2 

Buff 

4x6  Square 

6x9 

55.00 

FW-3 

Brown 

4x6  Square 

6x9 

55.00 

CW-1 

White 

4x6  Oval 

6x9 

55 . 00 

CW-1 

Buff 

4x6  Oval 

6x9 

55.00 

CW-3 

Brown 

4x6  Oval 

6x9 

55.00 

THE  NURSERY  gives  you  a money- 
maker for  babies’  and  young  children’s 
portraits  this  year.  It  is  strikingly  artis- 
tic— entirely  new  in  conception — for  4x6 
Square  and  Oval  slip-in  double  weight 
prints. 


Special  Album  for  Classes  and  Groups.  You  need  it.  Page  11. 


41 


Taprell,  Loomis  ^Company  s Latest  Styles  in  Mountings 


COMMUNION  FOLDER 

6x9  slip-in  folder  for  Cabinet  size.  Black  and  white  prints. 

Thickness  of  Top  Insert 


The  communion  folder 

— specially  designed  for  por 
traits  of  Catholic  Communicants. 
The  folder  is  6x9  inches  with  open- 
ing 3 7-16x5  1-16  (Cabinet  or  4x6 
paper),  all  White,  with  an  artistic 
pen  sketch  of  St.  Peter’s  at  Rome 
in  the  upper  left  hand  corner  with 
Tabernacle,  etc.,  embossed  in  nat- 
ural color  of  stock.  The  insert, 
coming  over  print  (the  style  is  a 
slip-in),  is  a neat  duplex  line  effect 
with  the  words  “First  Commun- 
ion” and  space  for  autograph  at 
the  bottom.  A very  handsome  and 
appropriate  style. 

Sample  on  receipt  of  five  one- 
cent  stamps. 


No. 

For  Prints  Size  Outside 

Price 
Per  1000 

F-l 

Cabinet  Square  6x9 

*45  OO 

TRADE  TIP  ON  THE  COM- 
MUNION FOLDER.  It  can  be 
used  for  an  increase  of  price.  Of- 
fer it  at  an  increase  in  price  over 
your  regular  style,  or  say,  two 
folders  and  ten  of  your  regular 
grade  at  a small  advance.  By  sug- 
gesting to  sitters  that  they  sign 
their  portraits,  you  can  make  it 
more  popular — a larger  sale. 


EVREMONDE 

A 6x9  INCH  FOLDER. 

Por  Cabinet  double  weight  prints,  “slip-in”  style.  No  trimming  of  prints  to  do.  For  Portraits  Black  and 
White,  Buff  and  Sepia.  ALL  BUFF,  ALL  GREY,  ADI.  BROWN. 


Thickness  of  Insert 


rPHE  EVREMONDE— for  Cab- 
inet  double  weight  paper,  or 
you  can  use  your  4x6 — openings  in 
Square  and  Oval,  Cabinet  size. 
Rich  kid  finish  cover  with  hand- 
some Cameo  design  and  canopy, 
linen  tissue  and  flap  with  opening 
of  extra  weight  stiff  bristol.  Prints 
are  slipped  underneath  insert 
which  is  tipped  with  paste  and 
fastened  down.  A very  rich  6x9 
inch  folder  for  Cabinet  Oval  and 
Square  double  weight  prints  in 
Black  and  White,  Buff  and  Sepia 
tones. 


Sample  mailed  on  receipt  of  five 
one-cent  stamps. 


No. 

Color 

Size  Print 

Size 

Outside 

Price 
per  100 

Cl 

Grey 

Cabt.  Oval 

6x9 

$4.50 

C-2 

Buff 

Cabt.  Oval 

6x9 

4,50 

C-3 

Brown 

Cabt.  Oval 

6x9 

4 50 

F-l 

Grey 

Cabt.  Square 

6x9 

4.50 

F-2 

Buff 

Cabt.  Square 

6x9 

4 50 

F-3 

Brown 

Cabt.  Square 

6x9 

4 50 

Special  tip  on  EVREMONDE.  Just  the 
style  that  will  make  a “clean  up”  in  the 
spring  at  a popular  price. 


42 


Taprell,  Loomis  Company  s Latest  Styles  in  Mountings 


PROCTOR 

Thickness  ok  Stock 


For  double  weight  Portraits 

Black  and  W hite,  BulV  ami  Sepia  Touch. 
Slip-in  Style. 

THE  PROCTOR— For  5x7.  654x8 V2,  6x10 
and 8x10  double  weight  prints  in  square 
and  oval  openings.  Print  is  slipped  under 
flap  which  is  left  loose  or  pasted  down.  Made 
of  extra  weight  Bristol  stocks  with  carved  bor- 
der design  in  tint  next  print.  Note  that  the 
Color  Combination  in  the  A-l,  B-l,  0-1,  C-l, 
E-l,  F-l  and  G-l  are  suitable  for  Bull  as  well 
as  Black  and  White  prints. 

Sample  on  receipt  list  price. 


No. 

Color 

For  Tones 

For 

Prints 

Size 

Outside 

Price 

Per 

100 

A- 1 

Swiss 

Buff.  Black 
and  White 

Square 
5 x7 

8 x1354 

S6  00 

A-2 

Brown 

Sepia 

5 x7 

8 xl3t. 

(>  (10 

B-l 

Swiss 

Buff.  Black 
and  White 

654x8  54 

<>Kxl4 

7.00 

B-2 

Brown 

Sepia 

654x8  54 

914x14 

7 00 

D-l 

Swiss 

Buff.  Black 
and  White 

6 xlO 

9 5.x  16 

8.50 

D 2 

Brown 

Sepia 

6 xlO 

9>sx16'4 

8 50 

C-l 

Swiss 

Buff.  Black 
and  White 

8 xlO 

11  xl6  J4 

0 00 

C-2 

Brown 

Sepia 

8 xlO 

Oval 

11  X16K 

9.00 

E-l 

Swiss 

Buff.  Black 
and  White 

5 x7 

8 X1354 

6.00 

E-2 

Brown 

Sep  a 

5 x7 

8 xl3K 

6 00 

F-l 

Swiss 

Buff.  Black 
and  White 

654x854 

<) 1 ,xl4 

7.00 

F-2 

Brown 

Sepia 

654  x854 

954x14 

7.00 

G-l 

Swiss 

Buff.  Black 
and  White 

8 xlO 

11  X16J4 

9.00 

Ci-2  Brown 

Sepia 

8 xlO 

11  xl6>4 

9 00 

TRADE  TIP  ON  THE  PROCTOR  — Feature  the  5x7  Portrait  in  place  of  the  4x6  for  your  Fall  trade  at  a higher 
price.  Each  style  gives  your  customer  a mount  and  a mat,  which  suggests  the  purchase  of  a frame.  First  class  style  for  the 

now  popular  upright  group. 


LEE 


Holds  the  print  flat.  Handsome  Folder 
Case  complete  with  mounter.  For 
large  sized  Oval  portraits.  5x8—6x10 
Upright  and  Horizontal. 


Thickness 


'THE  LEE  will  present  your  large  bust 
portraits  and  groups  in  an  entirely  new 
mounter,  combining  both  beauty  and  practic- 
ability. Prints  are  tipped  on  top  edge  and 
placed  under  the  flap  which  is  pasted 
down  or  left  loose  as  taste  dictates.  Made 
in  excellent  proportions  in  rich  shades  of 
stock,  producing  a very  beautiful  color  con- 
trast with  the  portrait.  The  Folder  Case  is 
made  of  heavy  6ilk  linen  stock  and  serves 
the  double  purpose  of  adding  value  to  the 
mounter’s  appearance,  besides  protecting 
the  print.  The  A-l,  B-l  combinations  are 
for  Buff  or  Black  and  White  prints;  the  A-2, 
B-2  for  Sepia.  A first-class  mounter  for 
5x8  and  6x10  portraits  and  groups. 


Sample  of  5 x 8 size  on  receipt  of  five 
two-cent  stamps 


UPRIGHT 


No. 

Color 

For  Print 

Size  Outside  J 

Per  100 

A-l 

Etching  Grey 

5x8 

8*ixl4H 

$17.50 

A-2 

Brown 

5x8 

m x 

17.50 

B-l 

Etching  Grey 

6 x 10 

954  x 17H 

20  00 

B-2 

Browrn 

6x  10 

954  x 17H 

20  00 

HORIZONTAL 


No. 

Color 

For  Print 

Size  Outside 

Per  100 

C-l 

Etching  Grey 

5 x 8 

11  X 11% 

$17  50 

C-2 

Brown 

5 x 8 

11  X 11H 

17  50 

D-l 

Etching  Grey 

6 x 10 

1214  x 13 

20.00 

D-2 

Brown 

6 x 10 

12H  x 13 

20.00 

Our  trade  tip  on  the  LEE.  Specialize  for  your  best  grade  of  sheet  portraits  and  the  5x8  and  6 x 10  horizontal  for  high  grade 

family  group  photos. 


Special  Studio  Albums — for  showing  your  Grades  to  Customers.  Pages  8 to  10. 

43 


Taprell, Loomis  ^Company  s Latest  Styles  m Mountings 


Sc 


THE  GERHARD 


Sllp-ln  rolder  for  portraits  from  5x7,  6V£x8V£  and  8x10  negatives.  Black  and  White,  Buff,  Sepia. 

Thickness  of  Insert  — — — 

THE  GERHARD — rich  in  simplicity 

of  design  so  desirable  in  mounters 
for  large  prints.  The  border  next  print 
and  on  edge  of  insert  is  a delicate  blend- 
ing of  colors,  giving  exquisite  harmony 
with  tone  of  print  and  the  natural  shades 
in  the  mounter.  THE  GERHARD  is 
made  in  good  proportions  in  Grey,  Buff 
and  Brown  in  extra  weight  stock  in  both 
cover  and  inserts  that  holds  and  keeps 
the  print  in  place. 

Sample  on  receipt  of  list  price. 


No. 

Color 

For  Prints 

Size 

Insert 

Price 
per  100 

A-l 

Grey 

5 x"  Upright 

7^x13 

* 8 00 

A -2 

nuff 

5 x7  Upright 

71t,xl3 

8 00 

A -3 

Brown 

5 x7  Upright 

7;kizl3 

914x14 

8.00 

B-l 

Grey 

614x8 y2  Upright 

11.00 

B-2 

Buff 

614x81-2  Upright 
6lvX8J4  Upright 

914x14 

11.00 

B-3 

Brown 

914x14 

11,00 

C-l 

Grey 

8 xlO  Upright 

lO^xlB 

15  00 

C-2 

Buff 

8 xlO  Upright 

101t|Xl6 

15  00 

C-3 

Brown 

8 xlO  Upright 

10?4X16 

15  00 

OUR  TRADE  TIP  ON  THE  GER- 
HARD. Specially  designed  for  large 
heads  and  upright  groups  of  three  to  five 
subjects.  The  opening  on  the  5x7  is 
4 %x6%,  which  allows  you  using  REG- 
ULAR 5x7  paper  from  your  REGULAR 
size  negative.  You  can  run  a special  por- 
trait for  good  priced  patrons  at  a better 
price  than  the  regular  4x6  slip-in. 


THE  GALATEA 


7x11  Sllp-ln  Polder  for  Cabinet  Double 
Weight  Prints.  Black  and  White, 
Buff  and  Sepia. 

Thickness  of  Insert  — 

THE  GALATEA— 7x1 1-inch  fcplder 
with  extra  weight  cover,  tissue 
and  insert.  Opening  in  insert  3'Ax 
5 1-16  (Cabinet  or  4x6  paper).  Print 
is  slipped  under  insert  which  is  past- 
ed down.  The  design  next  to  print 
is  a two-line  tinted  effect  with  back- 
ground of  card  French  lace  finish,  lin- 
en tissue,  enclosed  in  extra  cover, 
morocco  finish,  with  handsome  design 
in  double  tint  in  upper  left-hand  cor- 
ner. Colors — Grey,  Brown  and  Buff. 

Sample  on  receipt  of  five  one-cent 
stamps. 


No. 

Color 

For  Prints 

Size 

Folder 

Price 
p.er  100 

C-l 

Grey 

Cabinet  Oval 

7x11 

*4  50 

C-2 

Buff 

Cabinet  oval 

7x11 

4 50 

C-3 

Brown 

Cabinet  Oval 

7x11 

4.50 

F-l 

Grey 

Cabinet  Square 

7x11 

4 50 

F-2 

Buff 

Cabinet  Square 

7x11 

4 50 

F-3 

Brown 

Cabinet  Square 

7x11 

4 50 

OUR  TRADE  TIP  ON  THE 
GALATEA.  It  will  take  Cabinet  size 
paper  as  well  as  4x6.  Looks  a lot  for 
the  money.  A special  style  for  Baby, 
College  and  general  staple  work. 


You  can  get  your  share  of  the  Holiday  money — Leather  novelties  pages  11  to  17. 


44 


Taprell,  Loomis  fe? Company  s Latest  Styl  es  in  Mountings 


SENATE 

Thickness  ok  Stocks 


For  Double  Weight  Prints,  Slip  Under  Style.  All  tones.  Groups,  Views,  Interiors. 

Holds  double  weight  prints  FLAT, 


THE  SENATE  Print  is  slipped  un- 
der flap,  which  is  tipped  with 
paste — extra  weight  Bristol  Stocks 
in  rich  lace  finish.  The  design  is  a 
duplex  tinted  small  eighth  line  effect 
— in  colors  harmonious  with  shade  of 
prints  and  mounter.  Made  in  good 
proportions  with  equal  margins  so  de- 
sirable in  a view  and  group  staple 
mounter. 


Sample  on  receipt  lint  price. 


No. 

Color 

For 

dblf»  wt. 
prints 

For  Tones 

Size 

o’side 

Ter 

loo 

A-l 

Grey 

5x7 

Blk.  & Wht. 

8x10 

$4  25 

A-2 

Swiss 

5x7 

Buff.  Blk.  & VVh. 

8x10 

4 25 

A-3 

brown 

5x7 

Sepia 

8x10 

4 25 

B-I 

Grey 

6^x8^ 

Blk.  & Wht. 

10x12 

5 50 

B-2 

Swiss 

6Gx8  y2 

Buff,  Blk.  & Wh. 

10x12 

5.50 

B-3 

Brown 

61  TxSfi 

Sepia 

10x12 

5.50 

C-l 

Grey 

8x10 

Blk.  & Wht. 

12x14 

6 50 

C-2 

Swiss 

8x10 

Buff.  Blk.  & Wh. 

12x14 

6.50 

C-3 

Brov.n 

8x10 

Sepia 

12x14 

6.50 

TRADE  TIP  ON  THE  SENATE — V 
dozen  weigh  33%  per  cent  less  than 
the  ordinary  mounter,  coat*  you  Ichn  for 
postage.  They  give  you  a mounter  that 
you  van  feature  on  a profitable  basis 
for  all  ordinary  groups,  views,  adver- 
tising or  commercial  work.  Feature 
the  Senate,  The  Lee,  Reception  Group 
and  T'liuss  for  your  double  weight  prints 
of  this  class  (they  are  all  listed  in  this 
Catalogue),  and  it  will  “close  the  sale” 
for  the  PARTICULAR  customer. 


FOLIO  GROUP 


For  4x6  and  Cabinet  group  pictures.  For 
double  weight  slip-in  prints.  Black 
and  White.  Buff  and  Sepia  tones. 


Thickness  of  insert  — — —— 

'THE  FOLIO  GROUP  is  an  entirely 
new  conception  for  group  pictures. 
Insert  of  extra  weight  stock  with  square 
opening  lor  Cabinet  or  4 x 6 prints  in  which 
the  print  is  slipped  under  and  pasted  down, 
thereby  being  held  firmly  in  position.  In 
place  of  tissue  it  has  extra  choice  silk  linen 
paper  as  print  protector,  all  enclosed  in 
extra  weight  Morocco  finish  cover  with 
tooled  lines  Made  in  splendid  proportions 
(or  group  pictures  and  in  three  tones  har- 
monious with  Black  and  White,  Buff  and 
Sepia  tones 


No. 

Color 

Size  Print 

1'rice 
Per  100 

F-l 

Grey 

Cabt.  Sq.  Horizontal 

$5.75 

F-2 

Buff 

Cabt.  Sq.  Horizontal 

5.75 

F-3 

Brown 

Cabt  Sq  Horizonta' 

5.75 

F\V  1 

Grey 

4x6  Sq.  Horizontal 

6 00 

FW-2 

Buff 

1x6  Sq.  Horizontal 

6.00 

FW-3 

Brown 

4x6  Sq.  Horizontal 

6.00 

F-l,  F-2,  F-3,  size  outside.  1%  x 7H 
FVV-1,  FVV-2.  FW-3,  size  outside,  776x814 


Our  Up  on  the  FOLIO  GROUP 
You  can  feature  this  strongly  for  chil- 
dren’s group  pictures  and  oner  it  early 
in  the  season  for  family  Christmas  gift 
pictures,  also  festure  it  for  character 
portraits  of  one  child  made  horizontally. 


Special  advertising  matter  FOR  YOU — below  cost — Read  about  it — Pages  5,  6,  7. 

45 


Taprell,  Loomis  & Company  s Latest  Styles  in  Mountings 


FAMILY  GROUP 


Thickness  — r-i 

Sepia,  Huff,  Black  anil  White.  Flap  with  opening  comea  over  print — closes  up  like  a hook. 


TIIE  FAMILY  GROUP  is  one  of  our  latest  designs 
for  groups.  The  stock  is  flexible,  of  extra  weight 
with  tinted  flap  of  harmonious  color.  The  print  is 
tipped  under  the  flap  with  opening  which  can  be  left  loose  or 
pasted  down  as  taste  dictates.  On  the  cover  is  a small  art 
lien  sketch.  The  Family  Group  is  made  so  that  it  will 
open  out  or  can  be  closed  up  like  a book. 


Sample  on  receipt  of  five  two  cent  stamps. 


No. 

Color 

Size  Print 

Size  Open 

Size 

Closed 

Price 
Per  100 

KW-1 

Grey 

4x6  square 

9^x17% 

5 ; ,x9  ::  s 

$11.00 

FW-2 

Buff 

4x6  square 

9-4x17% 

5 4x9  4 

11.00 

KW-3 

Brown 

4x6  square 

9%Xl75., 

5 ' ,x9  5 , 

11.00 

CW-1 

Grey 

4x6  oval 

9 4x175, 

5 ■ ,x9  1 , 

11.00 

CW.-2 

Buff 

4x6  oval 

9 4x17  s;, 

5 - ,x9  1 , 

1 1 .00 

CW-3 

Brown 

4x6  oval 

94x1754 

5 4x9  4 

11.00 

E-l 

Grey 

\i,  4x6  souare 

74x13% 

4 4x7  % 

9 00 

K-2 

Buff 

'A,  4x6  square 

7 4x13% 

4 4x7  4 

9.00 

E-3 

Brown 

/.  4x6  square 

7 4x13% 

4 4x7  4 

9.00 

B-l 

Grey 

'/i,  4x6  oval 

7 4x134 

4 4x7  4 

9.00 

B-2 

Buff 

Y, . 4x6  oval 

7 54x134 

4 4x7  4 

9 00 

B-3 

Brown 

. 4x6  oval 

7 4x13% 

4 4x74 

9.00 

Here  is  What  You  Can  Do  with  It  and  Make  It  Bring 
the  Money 


1st.  Offer  it  as  a special  baby  offer  with  our  Flske, 
Chicago,  Matone  or  Rolani,  etc. 

2nd.  Advertise  your  special  family  group  style — 
a children's  group  in  the  center,  father  and  mother 
on  each  side.  The  mere  suggestion  at  your  sales 
counter  that  this  would  make  a very  beautiful  gift 
will  get  the  business. 

3rd.  Suggest  it  to  people  whom  you  have  three 
good  negatives  of — will  bring  extra  business.  In 
fact  you  can  use  it  profitably  in  many  other  ways, 
and  make  it  bring  big  money. 


THE  TWIN  GROUP 


Slip-in  Group  style  for  two  4x6  por- 
traits. Black  and  White,  Buff  and 
Sepia.  Size  closed,  6*4x9% 
inches. 

Thickness  of  Insert  - 

The  twin  group— doses  up 

like  a book — for  two  portraits.  In- 
sert rich  lace  finish  with  embossed 
border  and  delicate  tinted  line  effect 
next  prints  which  are  slipped  in  under 
inserts,  which  are  afterwards  tipped 
down — insert  extra  stiff  weight.  En- 
closed in  cover  of  morocco  finish 
stock,  hand  tooled. 


Sample  on  receipt  of  four  two-cent 
stamps. 


Color  For  Prints 

Size 

Price 

No. 

Outside 

per  100 

FVV-1 

Grey  4x6  Square 

64x94 

|7  00 

FW-2 

Buff  4x6  Square 

64x94 

7.00 

FW-3 

Brown  4x6  Square 

64x94 

7 00 

OUR  TRADE  TIP  ON  THE 
TWIN  GROUP.  A money  getter  for 
two  poses  of  a child,  brother  and  sis- 
ter, man  and  wife.  This  style  brings 
more  money  to  the  Studio  than  ordi- 
nary group  cards. 


They’ll  win  dollars  for  you  this  Fall.  Our  Special  Sample  Offers.  Front  page. 


46 


Taprell,  Loomis  & Company  s Latest  Styl  es  in  Mountings 


THE  THUSS 


Slip-in  Polder  for  Groups  and  Views 
from  5x7,  654x8*4  and  8x10  neg- 
atives. Black  and  White,  Buff 
and  Sepia  prints. 

Thickness  of  Insert 

THE  THUSS — a folder  group  style. 

Print  is  slipped  under  flap  which 
is  “tipped”  down.  Extra  stock  is  used 
in  both  cover  and  insert.  The  design 
has  that  quiet  richness  desirable  in  a 
mounter  for  large  prints — the  borders 
next  print  and  on  edge  of  insert  are 
delicate  tones  that  blend  softly  and 
in  harmony  with  the  shade  of  stocks 
used  and  tones  of  prints  in  either 
Black  and  White,  Buff  or  Sepia. 


Sample  on  receipt  of  list  price. 


No. 

Color 

For  Prints 

Size  Insert 

Price 
per  100 

A-l 

Grey 

5 x7  Horiz 

9;„x  9>4 

* 7.50 

A -2 

Buff 

5 x7  Horiz 

9?„x  9' 4 

7 50 

A-3 

Brown 

5 x7  Horiz 

9"'mx  954 

7.50 

B-l 

Grey 

65-2x814  Horiz 

1954x1154 

11  00 

B-2 

Buff 

6' 2x85-2  Horiz 

1954x1154 

11  00 

B-3 

Brown 

65  x85  2 Horiz 

1054x1 1!4 

11  00 

C-l 

Grey 

8 xlO  Horiz 

1294x1254 

15  00 

C-2 

Buff 

8 x!0  Horiz 

1294x1254 

15.00 

C-3 

Brown 

8 xlO  Horiz 

12r,*xl25i 

15.00 

OUR  TRADE  TIP  ON  THE  THUSS.  You  can  offer  for  your  group  customers,  a different  style 
with  all  the  advantages  of  the  ordinary  group  style  and  with  none  of  the  drawbacks.  For  special 
architecturaJ  and  view  work  your  particular  customer  will  pay  more  for  the  THUSS. 


LINATONE 

A 7 x 12  folder  for  slip-in  4x6  square  and  oval,  and 
5x8  square  prints.  Black  and  White,  Buff  and 
Sepiatone,  double  weight. 

Thickness  of  insert  ■■■■■■■ 


TPHE  LINATONE  is  7x12  in  size,  different  than 
other  folders  for  slip-in  prints.  The  insert  is  of 
good  firm  flexible  stock  sufficient  to  hold  down  the  print, 
handsomely  lined,  silk  linen  paper  protector  instead  of 
tissue,  enclosed  in  extra  weight  cover  with  figure  and 
relief  frieze  done  in  color  in  the  upper  left  hand  corner. 
The  LINATONE  not  only  shows  you  new  features  in 
size,  but  in  design  as  well,  and  for  your  best  grade  of 
4x6  and  5x8  prints  where  you  mat  down  the  print,  it 
is  without  an  equal.  The  price  is  very  low,  consider- 
ing its  appearance  and  quality. 

Sample  on  receipt  of  four  two-ccnt 
stamps 


No. 

Color 

Size  Opening 

Size 

Outside 

Price 
Per  100 

CW  1 

Grey 

4x6  Oval 

7x  12 

$7.50 

CW  2 

Buff 

4x6  Oval 

7 x 12 

7.50 

CW-3 

Brown 

4x6  Oval 

7 x 12 

7.50 

FW-1 

Grey 

4x6  Square 

7 x 12 

7.50 

FVV-2 

Buff 

4x6  Square 

7 x 12 

7 50 

FW-3 

Brown 

4x6  Square 

7 x 12 

7 50 

DM  -1 

Grey 

5x8  Square 

8 x 13 

9.00 

DM -2 

Buff 

5x8  Square 

8 x 13 

9 00 

1M-3 

Brown 

5x8  Square 

8x13 

9 00 

Our  trade  tip  on  the  LINATONE 
THE  LINATONE  name  is  good  for  the  atudio. 
You  can  offer  it  as  your  '‘Special  Linatone  Por- 
trait.** The  fact  that  it  is  7 x 12  and  entirely  differ- 
ent in  appearance  than  any  of  the  7x11  slip-ins  will 
bring  an  increase  of  price.  REMEMBER  that  if 
there  is  only  50c  extra  charged,  it  will  cover  at 
least  the  cost  of  the  paper  bill. 


YOUR  Art  Calendar— SPECIALLY  DESIGNED  for  YOU— Read  about  it— page  4. 

47 


T aprell,  Loomis  fefCompany  s Latest  Styles  in  Mountings 


CHAMBREY 


Thickness 


For  Cabinet  and  4x6  Prints. 

Single  weight  Prints  mounted  solid.  All  tones 

Three  Colors — Grey,  C'ream,  and  Brown. 

6x9  Inches. 

'T'HE  CHAMBREY,  medium  weight  stif?  stock,  a style 
specially  designed  for  your  good  grade  single  weight 
portrait — 4x6  size  for  large,  and  cabinet  for  small  figures. 
Surface  and  design  entirely  new  and  strikingly  different 
in  effect  than  other  styles  for  single  weight  prints.  The 
border  design  is  brought  up  in  color  with  beveled  edges 
tinted — a first-class  style. 


Sample  on  receipt  of  list  price. 


No. 

Color 

Portraits 

Size  Outside 

Per  1000 

KX  -1 

Grey 

Cabt.  square 

6x9 

$23 . 00 

FX-2 

Cream 

Cabt.  square 

6x9 

23.00 

FX-3 

Brown 

Cabt.  square 

6x9 

23.00 

FW-1 

Grey 

4x6  square 

6x9 

23.00 

FW-2 

Cream 

4x6  square 

6x9 

23.00 

FW-3 

Brown 

4x6  square 

6x9 

23.00 

TRADE  TIP  ON  THE  CHAMBREY.  Something  that 
will  cinch  the  order  for  the  single  weight  Portrait.  It  is 
different  looking.  Gives  the  single  portrait  grade  (which 
you  know  is  profitable)  A NEW  IMPETUS  FOR  PRICE 
AND  SALE.  You  can  make  this  up  in  folder  style  by 
using  our  FM  Mosaic,  page  25. 


— 


— 


. 





FISKE 

Thickness 

Two  colors  — Grey  and  Cream.  For  single  weight 
prints  7x11,  for  Cabinet  and  4x6. 

THE  FISKE — striking  originality  of  design.  The  border 
a rich  plastic  effect  done  in  color  with  the  body  of  the 
card  in  a rich  egg  shell  pattern.  The  stock  is  extra  weight 
beveled  tinted  edges.  THE  FISKE  is  rare  in  its  beauty  of 
design  and  will  appeal  to  you  for  your  best  grade  of  single 
weight  portraits. 

Sample  on  receipt  of  three  one-cent  stamps. 


No. 

Color 

Size  Print 

Size  Outside 

Price  Per  1000 

F-l 

Grey 

Cabt.  Square 

7x11 

$26.50 

F-2 

Buff 

Cant.  Square 

7x1 1 

26.50 

FW-I 

Grey 

4x6  Square 

7x1 1 

26.50 

FW-2 

Buff 

4\6  Square 

7x11 

26.50 

Our  trade  tip  on  the  FISKE 

The  portrait  on  the  FISKE  can  take  the  place  of 
your  6x9  staple  at  an  increase  of  price  if  you  only  get 
50  cents  more  per  dozen  it  will  have  paid  the  paper  bill. 


You  GET  THE  LATEST  in  this  line — The  Kind  that  sell  more  Pictures  at  Better  Prices. 


48 


Taprell,  Loomis  (^Company  s Latest  Styles  in  Mountings 


THE  ROLANI 

Por  single  weight  Cabinet,  4x6  and  54  of  4x6  or  Cabinet  prints 
6x9  inches  for  Cabinet  and  4x6;  5x754  for  ya  of  4x6. 


Thickness 


THE  ROLANI — extra  weight  stiff  card  for  Cabinet,  4x6 
and  y2  of  4x6  or  Cabinet  single  weight  prints  with  du- 
plex border  richly  carved  in  oriental  pattern  brought  up  in 
colored  enamel  harmonious  with  the  color  of  card — the  sur- 
face a delicate  rep-beveled  edges.  A good  weight  card  at  a 
moderate  price. 


No. 

Color 

For  Prints 

Size 

Outside 

Price 
per  1000 

FW-1 

White 

4x6  Square 

6x9 

SI  8. 00 

FW-2 

Grey 

4x6  Square 

6x9 

18.00 

FW-3 

Brown 

4x6  Square 

6x9 

18.00 

F-t 

White 

Cabt.  Square 

6x9 

18.00 

F-2 

Grey 

Cabt.  Square 

6x9 

18.00 

F-3 

Brown 

Cabt.  Square 

6x9 

18  00 

K-l 

White 

54  Square 

5x7% 

15.00 

li-2 

Grey 

54  Square 

5 x 7% 

15.00 

E-3 

| Brown 

54  Square 

5x7  % 

15  00 

OUR  TRADE  TIP  ON  THE  ROLANI.  A good  rich- 
looking staple  card  of  stiff  stock  at  $18.00 — a first-class  style 
for  the  everyday  picture. 


THE  VALENCIA 

Single  weight  Cabinet  prints,  Black  and  White  tones. 
Colors:  White  and  Brown. 

Thickness 

Panel  shape  594x10%. 


THE  VALENCIA — Border,  rich  ribbon  effect  in  tinted  enamel, 
linen  finish,  beveled  edges,  extra  firm  stock — for  Cabinet  sin- 
gle weight  prints  mounted  solid — very  handsome  card. 

Sample  Free  of  one  size. 


No. 

Color 

For  Prints 

Size  Outside 

Price  per  1000 

F-l 

White 

Cabinet  Square 

594x10% 

|21  00 

F-2 

Brown 

Cabinet  Square 

b%x\0 % 

21.00 

OUR  TRADE  TIP  ON  THE  VALENCIA.  A panel  style  for 
Cabinet  single  weight  prints  at  the  price  of  an  ordinary  staple — 
will  make  a hit  for  your  best  grade  Cabinet  single  weight  portrait 
customers. 


Insist  on  seeing  OUR  COMPLETE  LINE— We  BOTH  lose  WHEN  YOU  DON’T. 


49 


Taprell,  Loomis  ^Company  s Latest  Styles  in  Mountings 


STAPLETON 

Extra  firm  stock.  For  Cabinet,  4x6  Square  and  ^ Cabinet 
Square  and  Oval  single  weight  prints. 

Grey,  Artist  Brown,  Bark  Brown. 

Thickness 

' I 'HE  STAPLETON — extra  firm,  heavy  stock  beveled 
edges.  Rich  bark  finish  with  artistic  border.  A very 
rich  but  plain  card  for  Cabinet,  4x6  and  l/2  Cabinet  Square 
single  weight  prints — rare  value  for  the  price. 

Sample  Mailed  Free. 


No. 

Color 

For  Prints 

Size  Outside 

Price 
per  1000 

FW-1 

Grey 

4x6  Square 

6x9 

$13.50 

FW-2 

Art.  Brown 

4x6  Square 

6x9 

13.50 

FW-3 

Dark  Brown 

4x6  Square 

6x9 

13.50 

FX-1 

Grey 

Cabinet  Square 

6x9 

13.50 

FX-2 

Art.  Brown 

Cabinet  Square 

6x9 

13.50 

FX  3 

Dark  Brown 

Cabinet  Square 

6x9 

13.50 

F-l 

Grey 

Cabinet  Square 

6x8 

13.00 

F-2 

Art.  Brown 

Cabinet  Square 

6x8 

13.00 

F-3 

Dark  Brown 

Cabinet  Square 

6x8 

13.00 

B-l 

Grey 

Vt  Cabt.  Oval 

5 x 7 

11.00 

B-2 

Art.  Brown 

H Cabt.  Oval 

5 x 7 

11.00 

B-3 

Dark  Brown 

54  Cabt.  Oval 

5 x 7 

11.00 

E-l 

Grey 

H Cabt.  Square 

5x7 

11.00 

E-2 

Art.  Brown 

XA  Cabt.  Square 

5 x 7 

11.00 

E-3 

Dark  Brown 

14  Cabt.  Square 

5 x 7 

11.00 

You  cannot  buy  a better  or  cheaper  card  than  THE  STAPLETON  for  your  big  staple  por- 
trait. 


REVELSTOKE 


6x9  Card  for  Single  weight  Cabinet  Prints.  Colors:  White  and 
Dark  Brown. 


Thickness 


'T'HE  REVELSTOKE — excellent  value  in  a 6x9  card  for 
Cabinet  single  weight  prints.  Stock  extra  heavy,  crash 
finish,  with  relief  carved  lines  next  print.  White  and  Dark 
Brown  colors. 


Sample  Free. 


No. 

Color 

For  Prints 

Size 

Outside 

Price 
per  1000 

F-l 

White 

Cabinet  Square 

6x9 

$13.00 

F-2 

Brown 

Cabinet  Square 

6x9 

13.00 

We  both  lose  when  the  Salesman  doesn’t  show  you  our  complete  line. 

50 


Taprell,  Loomis  ^Company  s Latest  Styles  in  Mountings 


DUET 


For  Artura,  Aristo,  Nepera  prints,  mounted  solid.  Cabinet  and  4x6  square  prints.  Croup  style.  Color: 

Bight  Grey. 


Thickness 

r I 'HE  Duet,  a rich,  extra  weight 
card  for  the  group  on  a Cab- 
inet and  4x6.  Stock  extra  heavy, 
beveled  edges,  with  two-color 
tinted  design,  in  a beautiful  shade 
of  Light  Grey. 

Sample  on  receipt  of  3 one-cent 
stamps. 


Size  Print 

Size 

Price 

Mount 

Per  1000 

F-l 

Cabinet  Square 

7x8 

*22.50 

FW-1 

4x5 

8x8% 

26  50 

The  Duet  is  just  the  right  style 
for  the  group  Cabinet.  Note,  we 
have  also  made  it  in  4x6,  a splendid 
size  for  the  child  group. 


HAWTRY 

Thickness 

For  single  weight  prints  mounted  solid  cabinet  oval  and 
square.  Colors — Grey,  Brown,  Buff. 

HP  HE  HAWTRY,  extra  firm  weight  stock,  the  design 
^ is  very  artistic  with  the  deckle  nearest  the  print. 
The  line  effects  are  in  excellent  proportions  with  the  size 
of  card  (6x9),  and  in  tones  of  color  harmonious  with  the 
shade  of  mount  and  print. 

Sample  Free. 


No. 

Color 

FX-1 

Grey 

FX-2 

Buff 

FX-3 

Brown 

CX-1 

Grey 

CX-2 

Buff 

CX-3 

Brown 

Size  of 
Print 


Cabinet  Square 
Cabinet  Square 
Cabinet  Square 
Cabinet  Oval 
Cabinet  Oval 
Cabinet  Oval 


Size 

Card 

Price 
per  1000 

6x9 

$22.50 

6x9 

22.50 

6x9 

22.50 

6x9 

22.50 

6x9 

22.50 

6x9 

22.50 

The  staple  mount  for  the  single  weight  print  must  be  different,  artistic,  new.  The  Hawtry 
mount  is  all  that.  Insist  on  seeing  it. 


Special  Album  for  Classes  and  Groups.  You  need  it.  Page  11. 

51 


Taprell,  Loomis  ©’Company  s Latest  Styles  in  Mounting's 


COMMUNION  CARD 


7x11  Card  for  Single  Weight  Cabinet  Print*. 

For  Photos  of  Communicants. 

Thickness 

' I 1 HE  COMMUNION  CARD  has  been  designed  spe- 
dally  for  the  Studio  making  portraits  of  Catholic  Com- 
municants. The  card  is  7x11,  firm  stock  White,  linen  fin- 
ish, beveled  edges.  At  the  left  of  portrait  is  a pen  sketch 
of  St.  Peter’s  at  Rome  with  Tabernacle,  Church  orna- 
ments, the  words  “First  Communion”  and  space  for  sitter 
to  write  signature  embossed  in  natural  color  of  stock. 
A very  handsome  and  appropriate  style  for  this  class 
of  portrait. 

Sample  on  receipt  of  three  one-cent  stamps. 


No. 

l;or  Prints 

Size  Outside 

Trice  per  1000 

FR-l 

Cabinet  Square 

7 x 11 

$25.00 

TRADE  TIP  ON  THE  COMMUNION  CARD.  40% 
at  least,  of  your  customers  will  at  least  pay  you  a half  a 
dollar  more  for  portraits  on  ths  COMMUNION  CARD — 
that  will  cover  the  entire  cost  of  plates,  paper  and  cards. 
Insist  on  seeing  the  COMMUNION  CARD. 


FURNISS 

Thickness 


6x9  outside,  for  Cabinet  and  4x6  single  weight 
prints.  Colors — Grey,  Cream  and  Brown. 


'THE  FURNISS  — extra  stiff  medium  weight  stock, 
■*-  lined  in  tints  to  harmonize  with  tones  of  print  and 
card,  raised  center,  tinted  beveled  edges.  A first-class 
staple  for  single  weight  Black  and  White  prints. 

Sample  Free 


No. 

Color 

Size  Print 

Size  Outside 

Price  Per  1(00 

FI 

Grey 

Cabinet  Square 

6x9 

$21.00 

F-2 

Cream 

Cabinet  Square 

6x9 

21.0(1 

F-3 

Brown 

Cabinet  Square 

6x9 

21.00 

FW-1 

Grey 

4x6  Square 

6x9 

21.00 

FW-2 

Cream 

4x6  Square 

6x9 

21.00 

FW-3 

Brown 

4x6  Square 

6x9 

21.00 

El 

Grey 

H Cabt.  Square 

5x7H 

18.00 

E-2 

Cream 

H Cabt.  Square 

5x7)5 

1S.OO 

E-3 

Brown 

Vfc  Cabt.  Square 

Sx7H 

18.00 

Our  trad*  tip  on  the  FURNISS 


It  will  pay  you  to  use  the  FURNISS  in  place  of 
the  cheap  staple  6x9— will  increase  volume  of  pic- 
tures sold.  You  also  have  the  opportunity  to  put 
out  4x6  prints  with  'arger  figures  for  more  money. 


Don’t  fail  to  read  Classified  Index,  page  3.  Gives  you  Key  to  Contents. 


52 


Taprell,  Loomis  &?Conipany  s Latest  Styles  in  Mountings 


THE  CORTEZ 

For  •lng'le  weight  Cabinet  and  4*0 
prints.  A 6x9-inch  folder  for 
$30.00  per  1,000. 

Thickness  of  Insert 

THE  CORTEZ — for  Cabinet  or 
4x6  Square  single  weight  prints. 
Handsome  linen  cloth  finish  cover 
with  embossed  ornament  in  cor- 
ner, linen  tissue  fly-leaf  and  extra 
weight  stiff  White  card  insert  that 
will  not  buckle  in  mounting — de- 
sign of  card  very  rich,  finished  in 
Grey  enamel. 

Sample  on  receipt  of  three  one- 
cent  stamps. 


For  Prints 

Size 

Price 

No. 

Outside 

per  1000 

F-l 

Cabinet  Square 

6x9 

S 10.00 

FW-1 

4x6  Square 

6x9 

30.00 

THE  ISTHMUS 

For  single  weight  Cabinet  and  4x6  prints.  A 
7xll-incli  folder  for  $33.00  per  1,000. 

Thickness  of  Insert 

THE  ISTHMUS— a 7x11  folder  at  a very 
low  price.  Insert — beveled  edges,  extra 
weight  stock,  rich  duplex  border  design  in 
Grey  enamel,  linen  tissue  fly-leaf — all  en- 
closed in  handsome  dark  Grey  cover  with 
embossed  ornament  in  upper  left  hand  cor- 
ner. For  single  weight  Cabinet  and  4x6 
prints  mounted  solid. 

Sample  on  receipt  of  four  one-cent 
stamps. 


No. 

For  Prints 

Size  Outside 

Price  per  1000 

F-l 

Cabinet  Squaie 

7x11 

$33.00 

FW-1 

4x6  Square 

7x11 

33.00 

Special  Studio  Albums — for  showing  your  Grades  to  Customers.  Pages  8 to  10. 


53 


T aprell,  Loomis  {^Company  s Latest  Styles  m Mountings 


For  single  weight  Cabinet  and  4x6  prints 
—Black  and  White  tones,  7x11  inch 
Folder.  Two  colors— Grey  and 
Cream. 


Thickness 


TTHE  COURT— a beautiful  creation  in  a 
A 7x11  folder  for  single  weight  Cabinet 
and  4x6  prints.  The  insert  surfaced  and  bor* 
dered  in  two  colors  harmonious  with  print, 
fine  linen  tissue,  enclosed  in  extra  weight 
cover  beautifully  illustrated  with  border  and 
Cameo  head  design.  The  entire  folder  is 
made  of  the  best  grades  of  stock  in  shades  in 
harmony  with  tones  of  print.  The  whole 
effect  of  THE  COURT  is  new',  artistic, 
pleasing.  The  F-l  and  FW-l  combinations 
are  all  Grey,  suitable  for  cold  tones;  the  F-2 
and  FW-2,  Cream  insert  w'ith  Brown  cover 
for  warm  tones. 

Sample  on  receipt  of  six  one-cent 
stamps. 


No. 

Color 

Size  Print 

Price 
per  100 

F-l 

Grey 

Cabinet  Square 

$5  50 

F-2 

Cream 

5.50 

FW-l 

Grey 

4x6  Square 

5.50 

FW-2 

('ream 

4x6 

5.50 

F-l.  F-2,  FW-l,  FW-2,  size  outside  6^x1024. 


Our  trade  tip  on  the  COURT, 

It  will  boost  your  single  weight  print 
—feature  it  in  place  of  the  6x9  style  (it  is 
'lily  a few  cents  more  per  dozen). 

It  will  bring  the  greatest  volume  of 
sales  at  best  prices. 


■i 


COURT 


THE  PENZANCE 


A 5%xl03i  folder  for  single-weight  Cabinet  prints. 


Thickness  of  Insert 


TiHE  PENZANCE— an  artistic 
style  for  single  weight  Cabinet 
prints.  The  insert  is  extra  weight, 
beveled  edges,  with  rich  embossed 
ribbon  and  bow  in  color.  Extra 
weight  cover  finished  in  kid  with  em- 
bossed ornament  and  fly  leaf  of  silk 
linen  paper.  A rich  style  for  Cabinet 
single  weight  prints. 

Sample  on  receipt  of  four  one-cent 
stamps. 


No. 

Color 

For 

Size 

Price 

Prints 

Outside 

per  100 

F-l 

Grey 

Cabinet  Sq. 

5 % x WA 

S4.25 

F-2 

Buff 

Cabinet  Sq. 

5'*  x 10‘4 

4.25 

OUR  TRADE  TIP  ON  THE 
PENZANCE.  It  will  give  your  Cab- 
inet single  weight  portrait  a show  for 
a better  sale  than  in  the  ordinary 
folders.  A good  class  picture  style. 


You  can  get  your  share  of  the  Holiday  money — Leather  novelties  pages  11  to  17. 


54 


Taprell,  Loomis  £k?  Company  s Latest  Styles  in  Mountings 


DRESDEN 


For  single  weight  Black  and  White 
prints,  a 6x9  Folder. 


Thickness  of  insert 


'THE  DRESDEN  is  a very  handsome 
^ folder  for  single  weight  Cabinet  and 
4x6  prints.  Note  we  have  added  one  size 
for  4x6  Square,  as  well  as  the  Cabinet  Oval 
and  Square.  The  card  insert  is  made  of  the 
best  grade  of  stock  with  rich  wood  grain 
surface  and  a handsome  design  brought  up 
in  colored  enamel  harmonious  with  shade 
of  print  and  card,  silk  tissue  protector,  en- 
closed in  extra  weight  cover  of  heavy  wood 
grain  surface  and  handsome  Roccoco  design 
in  the  center.  A very  rich  folder  for  the 
single  weight  solid  mounted  print. 


No. 

Color 

Size  Print 

Price 
per  100 

C-l 

Grey  Insert 

Cabinet  Oval 

$4.50 

C-2 

Buff 

Cabinet  Oval 

4.50 

F-l 

Grey 

Cabinet  Square 

4.50 

F-2 

Buff 

Cabinet  Square 

4.50 

FW-1 

Grey  " 

4x6  Square 

4.50 

FW-2 

Buff 

4x6  Square 

4.50 

C-l,  C-2,  F-l,  F-2,  FW-1,  FYV-2— Size  out- 
side 6x9  inches. 


TRADE  TIP  ON  THE  DRESDEN. 
Offer  it  st  in  increase  over  the  regular 
Cabinet  Style.  If  you  only  get  50  cents 
over  the  cheapest  card  you  use  the 
difference  In  profit  will  PAY  THE 
PAPER  BILL. 


WINONA 


Thickness  Insert  Hgg^^g 

Tor  y2  Cabinet  Oval  and  Square  single 
weig'bt  prints.  Size  folder  5x7*4  inches. 

THE  WINONA— a smart  little 
folder  for  J/2  Cabinet  Oval  and 
Square  prints.  Rich  basket  weave 
pattern,  Grey,  with  watered  silk  tis- 
sue. Medium  weight  light  Grey  bev- 
eled insert  with  artistic  border 
brought  up  in  Grey  enamel. 

Sample  Mailed  Free. 


No. 

For  Prints 

Size 

Outside 

Price 
per  1000 

B 

Vx  Cabt.  Oval 

5x7  H 

$25.00 

E 

Vx  Cabt.  Square 

5 x 1% 

25.00 

THE  WINONA  is  a first-class  Col- 
lege or  School  style — will  bring  the 
best  price  for  J/t  Cabinet  single 
weight  portraits. 


Special  advertising  matter  FOR  YOU — ;elow  cost — Read  about  it — Pages  5,  6,  7. 

55 


T aprell,  Loomis  & Company  s Latest  Styles  in  Mountings 


COMBINATION 

CARDS 


Thickness 


OMBINATION  Group  Cards,  same  style  as 
the  Triplex  and  Duplex,  only  for  UPRIGHT 
Portraits. 


Size 

For  Photos 

Size  Outside 

Price  per  Pk| 

of  25 

61 

2 # Ovals 

6#  x 12 

$1.90 

62 

2 Cabinet  Oval 

8 x 16* 

2.50 

63 

2 # Square 

6#  x 12 

1.90 

64 

2 Cabinet  Square 

8 xl6# 

2.50 

TRIPLEX  AND  DUPLEX  CARDS 


Thickness 


■QEAUTIFULLY  proportioned,  made 
" of  heavy  grade  of  stock,  beveled 
edges.  Cream  White,  Kid  finish.  The 
plate  mark  designs  are  very  plain  but 
artistic  in  appearance.  Triplex  and 
Duplex  mounts  can  be  made  the 
means  of  bringing  in  many  extra 
dollars  to  the  Studio.  A series  of 
poses  of  a favorite  child,  family 
groups,  in  fact  they  can  be  exploited 
in  a hundred  and  one  different  ways, 
and  made  the  means  of  bringing 
money  to  the  Studio  that  otherwise 
would  never  come.  Not  only  that, 
but  Photographs  put  out  this  way 
are  usually  framed  by  the  purchasers 
just  as  they  are,  and  are  therefore  a 
standing  “Ad"  for  you,  as  they  are 
displayed  prominently  in  the  homes 
of  the  purchasers.  Samples  of  these 
are  too  large  to  send  by  mail,  but 
insist  on  your  traveling  salesman 
showing  you  them. 


DUPLEX. 


No. 

For  Kioto: 

Sue  Outs'de 

Per  Pkg.  25 

51 

2 #-Cabinet  Ovals 

6 x 8# 

$1.00 

52 

2 ^-Cabinet  Ovals 

8 x 10  # 

1.70 

S3 

2 C abinet  Ovals 

10#  x 13 # 

2.00 

54 

2 ^-Cabinet  Square 

8 x 10# 

1.70 

55 

2 Cabinet  Square 

10#  x 13# 

2.00 

TRIPLEX. 


No. 

For  Fhotos 

Size  Outside 

Per  Pig  25 

56 

3 #-Cabinet  Ovals 

6 # x 12 

$1.80 

57 

3 #-Cabinet  Ovals 

8 x 15 

2.50 

58 

3 Cabinet  Ovals 

10#  x 19 

3.75 

59 

3 ^-Cabinet  Square 

8 x 15 

2.50 

60 

3 Cabinet  Square 

10#  x 19 

3.75 

50 


Taprell,  Loomis  (^Company  s Latest  Styles  in  ^Mountings 


LANPORT 

Thickness 

For  Group  Views  and  Portraits. 

Made  in  White,  Grey,  Black  and 
Brown. 

With  Beveled  Edges. 

THE  Lanport  gives  you  excel- 
lent value  in  a mount  for 
large  work.  The  stock  is  of  the 
heaviest  grade,  linen  finish  with 
artistic  border.  It  is  a first-class 
mounter  for  groups,  portrait  and 
general  view  and  architectural 
work. 


Number 

For  Prints 

Size  Outside 

Price  per  100 

0 

5 x 7 

8 x 10 

$2.50 

00 

6'A  x 8/t 

10  x 12 

3.50 

000 

8 x 10 

12  x 14 

4.50 

0000 

11  x 14 

16  x 20 

14.00 

VISTA 

The  Commercial  Card.  For  single  weight  View  and  Group  prints.  White,  Grey,  Brown. 

Thickness 


'T'HE  VISTA — a specially  at- 
tractive  style  for  the  price 
asked.  Border  around  print  and 
on  edge  of  card  in  a very  attractive 
design,  Dove  Grey  on  White,  Dark 
Grey  on  Ash  Grey  and  Dark 
Brown  on  London  Brown.  Me- 
dium weight  stock,  beveled  edges. 


Sample  Mailed  Free. 


No. 

For 

Print 

Color 

Size 

Outside 

Price 
per  10C 

A-l 

5x7 

White 

8 x 10 

$2.25 

A-2 

5x7 

Grey 

8 x 10 

2.25 

A-3 

5 x 7 

Brown 

8 x 10 

2.25 

B1 

654x  8H 

White 

10  x 12 

3.25 

B-2 

6Hx  854 

Grey 

10  x 12 

3.25 

B 3 

6%x  854 

Brown 

10  x 12 

3.25 

Cl 

8 xlO 

White 

12  x 14 

3.95 

C-2 

8 xlO 

Grey 

12  x 14 

3.95 

C-3 

8 xlO 

Brown 

12  1 14 

3.95 

THE  VISTA  will  enable  you  to  put  out  your  commercial  work  at  a comparatively  low  cost 
and  still  give  your  merchant  customer  a very  attractive  mounter  for  his  photographs.  Insist  on 

seeing  THE  VISTA. 


YOUR  Art  Calendar— SPECIALLY  DESIGNED  for  YOU— Read  about  it— page  4. 


Taprell,  Loomis  Company  s Latest  Styles  in  Mountings 


ALLWYN 

Thickness 

For  Groups,  Views  and  general  large 
work,  5x7,  6Vix8la  and  8x10. 
Colors — Brown  and  Grey. 

THE  ALLWYN  gives  you  a first- 
class  two  color  view  and  group 
mount  which  has  no  equal  in  its  class. 
Stock  extra  heavy.  Rich  finish  bev- 
eled edges  with  a two-line  tinted  bor- 
der of  colors  harmonious  with  the 
shade  of  mount. 


Sample  of  5x7  size  Free. 


No. 

Size  Prints 

Size  Outside 

Price 
per  1000 

A 

5x7 

8 x 10 

$27.50 

B 

6Hx  8 Y% 

10  x 12 

37.50 

c 

8 xIO 

12  x 14 

47.50 

1) 

5x8 

9x11 

30  00 

Don’t  fail  to  insist  on  seeing  the 
ALLWYN.  Gives  you  better  value 
than  any  other  mount  of  its  class  on 
the  market — for  views  and  groups. 


VALLEY  VIEW' 


Colors:  Grey,  Dark  Brown,  White  and  Black 


Thickness 

THE  Valley  View  is  one  of  our 
latest  designs  for  Groups  and 
Views,  and  it  is  made  in  dark  brown, 
grey,  white  and  jet  black  of  good, 
firm,  heavy  stock.  It  gives  you  a bet- 
ter value  in  a mount  of  this  class 
than  anything  offered  in  the  market. 
Please  note  that  the  8xl0’s  are  made 
12x14  outside,  which  gives  a much 
better  proportion  than  11x14. 

If  you  have  any  difficulty  in  getting 
this  mount,  be  sure  and  write  us  and 
we  will  give  you  the  names  of  deal- 
ers who  can  supply  you  promptly. 
Be  sure  and  state  the  color  when 
ordering — whether  brown,  black,  grey  or 
white. 


Sample  of  One  Size  Free. 


No. 

For  Prints 

Size  Outside 

Price 
per  ir 

1 

5x7 

8 x 10 

$1.90 

2 

6 14  x 8% 

10  x 12 

2.90 

3 

8 x 10 

12  x 14 

3.25 

A First  Class  Style  at  a VERY  LOW 
Price.  Investigate  this. 


You  GET  THE  LATEST  in  this  line — The  Kind  that  sell  more  Pictures  at  Better  Prices. 

58 


Taprell, Loomis  {^Company  s Latest  Styles  m Mountings 


ARCADIA  CALENDAR 


Thickness 


Size  51^x10^4  Inches. 

For  I’rintM  r»*4. 

'T'HE  ARCADIA,  a 5)4x10)4  (inslip  style)  for  3%x 5)4  (post- 


1 


card  size)  prints.  Flap  on  extra  weight  stock,  cloth  finish 


and  calendar  for  1914.  Made  in  two  colors:  Dark  Grey  for 

Black  and  White,  Swiss-Brown  for  Sepia,  Buff  or  Black  and 
White  tones. 

Sample  on  receipt  five  one-cent  stamps. 


Xo. 

Color 

For  Prints 

Size 

Outside 

Price 
Per  100 

-jt  '/'j]  ./  by 

. ;/w4-  i,. 

- 

1 

G-l 

G-2 

Grey 

Swiss-Brown 

3Xx5>4 
3 '4x5)4 

5)4x10)4 

5)4x10)4 

S5.00 

5.00 

THE  PAVILION 


For  “slip -in”  print*  3Vix5^« 

No  trimming. 

The  pavilion  measures  closed 
4)4x10 Vi  inches,  is  made  of  extra 
weight  stock,  linen  finish,  with  handsome 
embossed  art  panel.  The  print  is  placed 
under  a rich  lined  insert  which  is  fast- 
ened on  one  side,  enabling  you  to  place 
print  so  that  it  will  show  off  to  the  best 
advantage — very  rich,  smart  looking 
folder  style  for  the  print  slipped  in. 


Sample  on  receipt  of  two  2-cent  stamps. 


No. 

Color 

Size  Print 

Size 

Closed 

Per 

1000 

G-1 

Grey 

314x5 ’A  Square 

4Hxio  yi 
444x10  'A 
444x1044 

$30.00 

G-2 

Brown 

3]4x 5j4  Square 

30.00 

T-i 

Grey 

314x51/2  Oval 

30.00 

T-2 

Brown 

314x5 '4  Oval 

4 44  x 1 0 Vi 

30.00 

THE  PAVILION  will  pry  that  post-card  size  picture  away  from  its  cheapness — gives  you  a 
classy,  up-to-date  style  that  you  can  handle  quick  and  one  that  will  bring  the  highest  price  for  the 
above  size  print. 


Insist  on  seeing  OUR  COMPLETE  LINE— We  BOTH  lose  WHEN  YOU  DON’T. 

59 


Taprell, Loomis  fkr’Company  sLatest  Styles  in  Mountings 


MANHATTAN 


Thickness  of  Stock 


454x8*4  Inches  for  Postcard  Prints. 


Three  color* — White.  SivIhn  Grey  and  Olive. 

UOR  POST-CARD  PRINTS  3x554— Print 
is  slipped  in  at  the  left  of  design.  The 
three  colors:  White,  Olive,  Swiss  Grey, 

are  all  correct  for  the  tone  of  Post-Card 
Prints.  Embossed  in  color  on  cover  and 
insert — very  handsome  style  for  Post-Card 
Prints. 

Sample  Free. 


Size 

Color 

For  Prints 

Size 

Outside 

Price 
Per  1000 

G-l 

White 

3x5  or  P.  C.  Sq. 

4;<x9J'4 

$22 . 50 

G-2 

Swiss 

3x5  '4  or  P.  C.  Sq. 

4Gx9,'< 

22.50 

G-3 

Olive 

3x5Jj  or  P.  C.  Sq. 

4Xx9K 

22.50 

J-l 

White 

3x5  or  P.  C.  Oval 

4!<x9K 

22.50 

J-2 

Swiss 

3x S'A  or  P.  C.  Oval 

4 1 4 x9  1 4 

22.50 

J-3 

Olive 

3x5K  or  P.  C.  Oval 

4^x9K 

22.50 

m 


TRADE  TIP  ON  THE  MANHATTAN.  A good,  smart  looking  style  that  is  in  a class  by  itself, 
yet  takes  your  Post-Card  work  out  of  the  POST- CARD  PRICE  CLASS. 


SEA  BREEZE 

FOR  POST  CARDS 

Square  and  Oval  Openings.  Size  closed  4V4  x 7%  inches. 


THE  SEA  BREEZE — very  handsome 
“slip-in”  style  for  Post  Card  prints. 
Stock  extra  heavy  fabric  finish,  Light  Grey, 
with  rich  ornament  and  border  in  Dark 
Grey  enamel.  A very  rich  and  handsome 
folder  for  Post  Card  prints  at  a very  low 
price. 


Sample  Mailed  Free 

No. 

For  Photos 

Size  Closed 

Price 
per  1000 

Jl 

2%  x5!i  Oval 

4Hx7 '/» 

$20.00 

G-l 

3 x 5 Square 

4Hx7*> 

20.00 

We  both  lose  when  the  Salesman  doesn’t  show  you  our  complete  line. 


60 


T aprell,  Loomis  fer'Company  s Latest  Styles  in  Mountings 


SPECIAL 

DESIGNS 

FOR 

NAME 

PLATES 


Special  original  sketches  of  name  plates  will  be  submitted  for  approval  on  receipt  of  15  cents. 
When  ordering,  always  state  whether  plate  is  for  printing  or  embossing  on  cover,  embossing  with  a 
small  hand  press,  or  for  your  stock  house  to  print  your  card.  State  just  the  class  of  work  or  em- 
bossing you  expect  it  to  do. 


OUR 

UNIVERSAL 

MAILER 


Made  of  extra  quality  Craft  paper  with 
heavy  double  faced  corrugated  board.  The 
special  feature  of  this  Mailer  makes  it 
equally  suitable  for  mailing  one  or  one 

dozen  photos. 

The  Universal  Mailer,  while  sold  at  the 
same  prices  as  others  of  cheaper  appear- 
ance and  material,  is  not  only  made  of 
stronger  and  better  material,  but  the  ap- 
pearance is  decidedly  better — gives  you  a 
smart  looking,  artistic  mailer  for  the  same 
price  as  the  old  style  you  are  now  using. 

The  following  sizes  only  are  carried  in 
stock.  Special  sizes  made  up  in  lots  of 
not  less  than  500: 


5 V2  x 7 
5%xl0% 
6%x  9 >/£ 
7^x10% 
8^x11% 
9%xl2% 
12^x14% 


Price  per  1,000 

$15.00 

...  .20.00 

18.00 

22.00 

25.00 

35.00 

45.00 


TRANSPARENT  TISSUES 


Extra  Quality  Tissue- 

-Well 

2ti 

X 

6 

Trice  per  1000 
$ 1.50 

5 

2 y4 

X 

8J4  ■ 

1.80 

5H 

3 

X 

6>4  • 

1.50 

5 

3H 

X 

5*4  • 

1.55 

5 ’4 

3H 

X 

5 H • 

1.55 

4 14 

3lA 

X 

4J4  . 

4 

3H 

X 

5lA  .. 

1.55 

5A 

3 H 

X 

7H  • 

1.80 

5 K 

37/8 

X 

5/8  • 

1.75 

5 A 

4 

X 

6 

1.75 

5 H 

4 

X 

7 

1.80 

S'A 

4 

X 

7/2  • 

2.50 

5 54 

4 54 

X 

6J4  - 

1.80 

5/s 

4 K 

X 

6 H ■ 

1.80 

5 A 

4/2 

X 

8 H • 

2.50 

5/ 

4 y* 

X 

8f4  . 

2.50 

S'A 

5 

X 

6J4  • 

2.65 

6lA 

Made.  Special  Sizes  to  Order  in 


Price  per  1000 

X 

714  ... 

$ 2.65 

X 

7A  .... 

2.65 

X 

8/  ... 

3.50 

X 

7'A  .... 

2.50 

X 

754  ••• 

2.50 

X 

8 A ... 

2.50 

x 

8 

2.70 

X 

9A  ... 

3.10 

X 

9^4  ... 

3.20 

X 

9/4  ... 

3.20 

X 

7 A ... 

2.50 

X 

8 X ••• 

3.10 

X 

8M  ... 

3.00 

X 

9 

3.30 

X 

9 'A  ... 

3.45 

X 

11 

4.00 

X 

9H  ... 

3.00 

of  Not  Less  than  5C0. 

Price  per  1000 


5$4  x 8 $3.00 

6 x 2.80 

6 x 9 H 2.90 

6 x 8J4  3.00 

6'A  x 9/  3.00 

6 x 10  3.20 

7 x 9 y8  3.80 

6 x 1034  3.30 

7 x 10fi  5.00 

67/a  x 11  5.00 

8'A  x ioys  5.00 

8'/8  x 11**  5.00 

8'/2  x137/8  7.50 

10 y8x  uy2  7.50 

lVAxWA  8.00 

12^x  ISA  13.50 


61 


X aprell,  Loomis  {^Company  s Latest  Styles  m Mountings 

UNIVERSAL  STOCK 

1913  DESIGNS  AND  PATTERNS 

Suitable  for  Artura,  Etching  Matt,  Backed  Aristo,  Collodio  Carbon,  Platinum  and  Nepera  papers. 
The  stock  is  made  of  the  best  material  and  in  the  cover  material  has  the  best  folding  qualities  of 
any  offered.  With  a full  stock  of  these  papers  on  hand  you  can  get  the  very  best  color  combina- 
tions for  Sepia,  Buff  and  Black  and  White  prints.  Write  us  for  sample  book  of  Universal  Stock. 
All  regular  dealers  carry  a full  supply  of  Universal  Stock. 


Order  by  No. 


FOLDER  STOCK. 

Deckled  on  two  sides. 


033  Golden  Brown,  linen  finish 20)4x25 

022  Cream  White,  linen  finish 20)4x25 

268  Cream  White,  heavy  fabric  finish  20'4x25 

246  Golden  Brown,  watered  silk.... 20)4x25 

210  Buff,  linen  finish 20)4x25 

214  Extra  Weight  Cream  White,  Corduroy  finish 19)4x27 

260  Roman  Grey,  linen  finish  20)4x25 

267  Roman  Grey,  heavy  fabric  finish 20)4x25 

269  Golden  Brown,  heavy  fabric  finish 20)4x25 

265  Etching  Grey,  fabric  finish 20)4x25 

266  Black,  linen  finish • • • 20)4x25 

IMPORTED  AND  AMERICAN  FOLDER  STOCK. 

Order  by  No.  Not  Deckled. 

302  Black  Enameled,  embossed  finish 

304  Extra  Seal  Cloud  Grain,  neutral  colors 

(For  Sepia  and  Black  and  White) 

305  Lincoln  Green,  seal  grain  embossed 20 

307  Duplex  Light  and  Dark  Brown  Marble 20 

308  Duplex  Grey  and  White  Marble 22 

311  French  Grey,  heavy  bark  finish 20)4x25 

(For  Sepia  or  Black  and  White) 

313  Cream  White  Enamel,  embossed  finish 16 

317  Cream  White,  etched  surface 

318  Ebony  Black,  watered  silk 22 

320  Buff,  lace  embossed  finish 22 

321  Grey,  lace  embossed  finish 22 

FRENCH  LINEN  RAG. 

Natural  Finish. 

No.  Has  the  soft  feel  of  quality. 

A Grey  ' 22x28 

B Buff  22x28 

C Brown  22x28 

D Dark  Buff 22x28 

No.  488.  FABRICA  BRISTOL. 

Thickness 

No.  Bristol  Boards  not  Deckled. 

025  White,  fabric  finish 22x28 

028  English  Grey,  fabric  finish 22x28 

029  Artist  Brown,  fabric  finish 22x28 

030  Buff,  fabric  finish. 22x28 

No.  489.  VELOUR  BRISTOL. 

Thickness  — ■ 

A fine  silk  cloth  linen  Bristol.  The  shades  are  Duplex,  giving  you  the  choice  of  either  side.  The 
best  Bristol  Blank  on -the  market.  Per  100 

No.  1 Cream  Sepia  and  Golden  Brown 22x28  $9.00 

China  White  and  Light  Grey 22x28  9.00 

Golden  and  Butternut 22x28  9.00 


Per  100 

Per  doz. 

$3.40 

$0.45 

. . 20)4x25 

3.40 

.45 

. . 20  '4x25 

3.40 

.45 

. . 20)4x25 

3.40 

.45 

. . 20)4x25 

3.40 

.45 

. . 19)4x27 

5.00 

.70 

..  20)4x25 

3.40 

.45 

. . 20)4x25 

3.40 

.45 

. . 20)4x25 

3.40 

.45 

. . 20)4x25 

3.40 

.45 

3.40 

.45 

STOCK. 

Per  100 

Per  doz. 

..  20  x25 

$2.50 

$0.35 

. . 20  x26 

9.00 

1.25 

..  20  x25 

2.50 

.35 

. . 20  x28 

10.00 

1.30 

. . 22  x28 

10.00 

1.30 

. . 20)4x25 

3.75 

.50 

. . 16  x25 

3.40 

.45 

3.00 

.40 

. . 22  x28 

6.00 

.75 

. . 22  x28 

3.00 

.40 

. . 22  x28 

3.00 

.40 

Per  100 

Per  doz. 

. ...  22x28 

$9.00 

$1.20 

. . . . 22x28 

9.00 

1.20 

. . . . 22x28 

9.00 

1.20 

. . . . 22x28 

9.00 

1.20 

Per  100 
$9.00 
9.00 
9.00 
9.00 


No.  2 
No.  3 


No.  467. 

Thickness^™»^^» 

This  is  a very  fine  stock  at  a very  low  price.  It  is  very  stiff — about  6 ply — beautiful  shades. 
State  number  and  letter  when  ordering. 

A China  White  Ripple.  H 

B Duplex  Sepiatone  and  Golden  Brown  Ripple.  J 

E Duplex  Chocolate  Brown  and  Royal  Brown,  K 

torchon  finish.  L 

C,  Sepia,  Golden  Brown,  rough  wove  finish.  M 


White,  Taupe  Grey,  rough  wove  finish. 
Golden,  Arturatone,  linen  finish. 

Cream  White,  bark  finish. 

Silver  Grey,  bark  finish. 

Buff,  watered  silk. 


22x28,  per  100. 


$10.00 


62 


Taprell,  Loomis  ^Company  s Latest  Styles  m Mountings 


No.  487.  DUPLEX  MARBLE  BRISTOLS. 

Thickness  — 

Very  Beautiful  Shades  and  A-l  Quality.  Per  100 

No.  11  Grey  Marble,  Light  Grey 22x28  $12.00 

No.  12  Dark  Sepia  Marble,  Light  Sepia  Marble 22x28  12.00 

No.  14  French  Grey  Marble,  Dark  Grey 22x28  12.00 

Be  sure  and  order  by  number. 

DECKLED  EDGE  MOUNT  STOCK.  Per  100  Per  doz. 

431  Pigeon  Grey,  block  pattern 20J4x25  $7.50  $0.90 

436  Black,  Russian  Leather 20  x25  8.00  1.10 

437  Coffee  Twilled 20)4x25  8.50  1.10 

438  Golden  Brown,  hand  made 20)4x25  8.50  1.10 

439  Etching  Grey,  hand  made 2014x25  8.50  1.10 

440  Buff,  hand  made 20)4x25  8.50  1.10 

441  French  Grey,  rough  fabric 22  x28  12.00  1.45 

IMPORTED  AND  AMERICAN  TISSUES. 

Ask  for  one  of  our  sample  books  of  the  different  patterns.  Mailed  free.  Per  100  Per  doz. 

AA  Japanese  Silko  Tissue 18x24  $1.25  $0.25 

FF  Embossed  Watered  Silk,  extra  quality 20x25  1.15  .15 

DD  Oak  Grain  Tissue .• 20x25  1.25  .20 

EE  Linen  Tissue 20x25  1.15  .15 

GG  French  Parchmyn,  ball  pattern 20x25  1.50  .25 

KK  Imported  Check  pattern 20x25  1.25  .20 


CARDBOARDS 

DREADNAUGHT  BRAND  CARDBOARDS 
Straight  Edges. 

Thickness 

Duplex  Golden  Brown  and  Artist  Brown. 

Extra  quality  mounting  board. 

Sample  mailed  free. 


8x10,  per  100 $ 2.2 5 

10x12,  per  100 3.25 

11x14,  per  100 3.50 

22x28,  per  100.. 12.00 


“STEAMER"  BRAND 

Straight  Edges. 

Thickness 

Made  in  duplex  colors — Cartoon  Black  and  Scotch 
Grey,  London  Brown  and  Ash  Grey. 

The  “Steamer”  Brand  is  excellent  value  for  the 
money;  in  fact,  is  a remarkably  good  blank  for 
the  price. 

Be  sure  to  state  color  wanted.  Sample  mailed 


free. 

7x  9,  per  100 $0.90 

8x10,  per  100 115 

9x11,  per  100 1-40 

10x12,  per  100 1.75 

11x14,  per  100 1-80 

14x17,  per  100 3.60 

16x20,  per  100 4.00 

18x22,  per  100 5.50 

20x24,  per  100 7.00 

22x28,  per  100 7.00 


No.  464. 

STRAIGHT  EDGES 

Thickness  ■■■■ 

Made  in  colors — Artists’  Brown  Ash  Grey  and 
White. 

Our  464  stock  is  made  in  a very  heavy  weight 
of  the  best  material. 

For  mounted  photos  for  advertising  purposes, 
views,  in  fact  any  class  of  photos  requiring  a 
heavy  card,  the  464  will  be  found  desirable. 

Sample  mailed  free. 

22x28,  per  100 $15.00 


MISCELLANEOUS 

ECLIPSE  CABINETS 

Plain  Beveled  Edges. 

Thickness 

In  colors — Ash  Grey,  Egyptian  Black  and  Artists’ 
Brown. 

Price,  per  1000 $6.50 

STEREOSCOPIC  MOUNTS 

Bound  Corners. 

Thickness  i — — 

Made  in  Queen’s  Grey. 

A very  good  card. 

3)4x7,  price  per  1000 ...$4.00 

BRASS  TRIMMING  FORMS 

All  sizes  up  to  and  including  cabinet  sizes. 

each  $0.25 

4x6  Brass  Forms,  Ovals,  each 35 

5x7  Brass  Forms,  Ovals,  each 90 

6)4x8)4  Brass  Forms,  each 1.15 

8x10  Brass  Forms,  each 1.25 

PRICES  FOR  EMBOSSING  CARDS 

Raised  White,  Black,  Red  or  other  colors, 

embossing,  per  1000 $3.50 

Less  than  1000  (charge  is  based  on  quantity  and 
number  of  styles  of  cards.) 

Plain  Embossing  or  Stamping,  per  1000 $1.50 

Plain  Embossing  or  Stamping,  less  than  1000  1.00 
Plain  Letter-Press  Printing,  any  color,  per 

1000  1.25 

Plain  Letter-Press  Printing,  any  color,  less 

than  1000 1.00 

The  cost  of  Name  Dies  is  ordinarily  $3.50. 
This  cost  depends  on  the  amount  of  work  neces- 
sary, and  may  mean  more  or  less  than  the  above 
amount.  Sketches  of  special  designs  will  be  sub- 
mitted on  application.  See  our  special  offer 
above  illustrations  of  name  plates. 


63 


X aprell,  Loomis  fe? Company  s Latest  Styles  m Mountings 


Place  your  order  early  in  September  or  October  with  your  dealer  for  this  Calendar  in  the  sizes 
and  colors  wanted,  and  you  thereby  avoid  the  possibility  of  disappointment  and  delay  later  in  the 
season. 


THE  HALCYON  CALENDAR 


For  Landscape  and  Group  Prints,  Vertical  and  Horizontal. 


Two  Colors,  Grey  for  lllack  mul  White,  Brown  for  Black  anil  White  or  Sepia  Tones. 
Order  l»y  Number  anil  State  Color,  Grey  or  Brown. 


Thick  nessI 


THE  HALCYON  is  the 

latest  and  newest  idea 
in  a Calendar.  It  offers  you 
a beautiful  mounter  for  the 
prints  that  you  send  as  souv- 
enirs to  friends.  Gives  you 
an  opportunity  to  dress 
views  of  local  scenes  of  in- 
terest in  an  artistic  Calendar 
at  a very  low  price,  which 
the  general  public  will  buy 
at  a good  price.  When  you 
consider  the  number  of  peo- 
ple right  in  your  own  city 
who  want  and  will  pay  for  a 
few  good  local  views 
mounted  in  the  Halcyon  Cal- 
endar to  send  to  friends  and 
relatives  at  holiday  time,  it 
is  not  hard  to  put  the  Hal- 
cyon Calendar  in  the  list  of 
Fall  money  - makers.  Get 
your  order  in  today  with 
your  dealer.  Pick  out  the 
“spots  of  interest”  and  a fair 
display  of  the  photographs 
in  Halcyon  Calendars  will 
catch  a goodly  percentage  of 
the  money  spent  at  holiday 
time.  The  Halcyon  Calen- 
dar is  made  of  extra  weight 
Bristol  stocks,  deckled 
edges  in  the  beautiful  color  combinations  of  Grey-White  and  Brown-Swiss,  tied  with  silk  cords  and 
tassels  with  a calendar  pad  for  the  year  1914  caped  and  embellished  with  a beautiful  pen  sketch 
of  a woodland  scene.  The  horizontal  are  made  in  diamond  shape  and  the  vertical  or  upright  with 
a half  octagon  top. 


Sample  on  receipt  of  five  two  cent  stamps. 


HALCYON  CALENDAR 


FOR  HORIZONTAL  PRINTS 


No. 

For  Prints 

Size  Outside 

Price  Per  100 

VPH 

1^x2^ 

6 x6 

S8.00 

1-H 

2 3-i  x3.'  4 

6’Ax6  A 

8.00 

1-AH 

2Kx4  X 

7 x7 

8.50 

2-H 

3’Ax3A 

7 x7 

8.50 

3-H 

I'Axl'A 

9.00 

3-AH 

3Ax  5A 

S'Ax8'A 

10.00 

4-H 

4 x5 

8Ax8A 

10.00 

4-AH 

4Kx6K 

9Ax9A 

12.00 

FOR  UPRIGHT  PRINTS. 


No. 

For  Prints 

Size  Outside 

Price  Per  100 

VPV 

iHx2  a 

3Hx  9 

$8.00 

1-V 

2'Ax3'A 

4x9  A 

8.00 

1-AV 

2'A*4'A 

4Ax\6)A 

8.50 

3-V 

3Ax4A 

SAxWA 

9.00 

3-AV 

3Ax5A 

SXxl2A 

10.00 

4-V 

4 x5 

5AxiiA 

10.00 

4-AV 

4 ’4x6  A 

6Axi  3A 

12  00 

You  GET  THE  LATEST  in  this  line — The  Kind  that  sell  more  Pictures  at  Better  Prices. 


64 


